'LEXUS BEV PLAYGROUND' Held: Discovering New Value Through Hands-on Experiences of LEXUS BEVs (Electric Vehicles)
LEXUS is hosting the 'LEXUS BEV PLAYGROUND' experiential event to convey the appeal of its electric vehicles. Following a successful run in Nagoya, the Tokyo event will be held at Futakotamagawa Tsutaya Electrics from April 17 to May 10, 2026, offering test drives and unique tech experiences.
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- 📰 Published: April 14, 2026 at 21:30
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Tokyo: Futakotamagawa Tsutaya Electrics, Friday, April 17 - Sunday, May 10
Osaka: Grand Front Osaka Knowledge Plaza, Saturday, May 16 - Sunday, June 7
Nagoya: Lexus Gallery MIDLAND SQUARE, Friday, June 12 - Sunday, July 5
LEXUS is holding the 'LEXUS BEV PLAYGROUND', an experiential exhibition event where visitors can discover new value through experiences unique to LEXUS BEVs. At the first event held in Nagoya (Lexus Gallery MIDLAND SQUARE), it became a place where visitors discovered new appeal through experiences such as enjoying the handling of the steer-by-wire system and exhibits conveying the world of LEXUS BEV.
Following this great response, the second event will be held in Tokyo at Futakotamagawa Tsutaya Electrics from Friday, April 17 to Sunday, May 10, 2026. (Free admission / Test drives require reservation *Walk-ins accepted on some dates)
What is 'LEXUS BEV PLAYGROUND'?
This event allows you to physically touch and experience the new value and experiences provided by LEXUS through their BEVs. We deliver the evolving driving experience unique to LEXUS alongside various content.
The 1st Event (Nagoya) Offered the 'Understand By Experiencing' Fun of BEVs
At the Nagoya venue, the focus was on 'experiential' content.
[Fun to Look At] Steering Monument:
An eye-catching photo spot motif based on the unprecedented non-circular steering wheel adopted in the LEXUS RZ550e welcomes everyone.
[Fun to Touch] Steer-by-wire CHALLENGE:
A fun activity for parents and children to steer a 1/27 scale RZ remote-control car using a real steering wheel.
[Fun to Feel] BEV Display & IMD Simulation Experience:
A LEXUS RZ550e display car is available at the venue. You can look at and touch the exterior, interior, and the evolved steering wheel of the RZ. Additionally, you can enjoy a simulated experience of LEXUS's newly adopted Interactive Manual Drive (IMD) with video and sound.
[Fun to Know] LEXUS BEV GALLERY:
We introduce the concepts and technical background of BEVs in an easy-to-understand manner using Q&A style panels that make you want to flip through them.
[Experience the Ride] LEXUS BEV Test Drive:
At the Tokyo venue, you can test drive the LEXUS BEV RZ550e. Experience the new generation of BEVs created by LEXUS.
By designing content that is not just to 'look at' but to 'touch and be convinced by', we have created an opportunity for visitors to closely experience the craftsmanship and driving joy of LEXUS BEVs, making it a place to truly feel the value we deliver.
At the first venue in Nagoya, we welcomed a total of 12,886 visitors, and test drive reservations were completely booked, drawing significant attention. Starting from Nagoya, we will tour various locations, so please be sure to visit.
The 2nd Event Held in Futakotamagawa, Tokyo
At the Tokyo venue (Futakotamagawa Tsutaya Electrics), we will center on the experiential content that was highly popular in Nagoya, deploying it in a location accessible to more people.
The event period spans the major holiday season, from Friday, April 17 to Sunday, May 10, 2026. We have prepared test drives where you can feel the new driving experience of the new 'RZ' model, equipped with LEXUS's first steer-by-wire system. Please bring your family, touch the world of LEXUS BEV, and discover the evolving appeal of LEXUS.
Event Outline
Event Name: LEXUS BEV PLAYGROUND
Entry Fee: Free *Test drives require reservations *Walk-ins accepted on some dates
2nd Event (Tokyo): Futakotamagawa Tsutaya Electrics / Friday, April 17 - Sunday, May 10, 2026
Upcoming Tour Schedule:
3rd Event (Osaka): Grand Front Osaka North Building Knowledge Plaza / Friday, May 15 - Sunday, June 7, 2026
4th Event (Nagoya): Lexus Gallery MIDLAND SQUARE / Friday, June 12 - Sunday, July 5, 2026
*For the latest information, including how to book test drives, please check the special website (or reservation site).
Osaka: Grand Front Osaka Knowledge Plaza, Saturday, May 16 - Sunday, June 7
Nagoya: Lexus Gallery MIDLAND SQUARE, Friday, June 12 - Sunday, July 5
LEXUS is holding the 'LEXUS BEV PLAYGROUND', an experiential exhibition event where visitors can discover new value through experiences unique to LEXUS BEVs. At the first event held in Nagoya (Lexus Gallery MIDLAND SQUARE), it became a place where visitors discovered new appeal through experiences such as enjoying the handling of the steer-by-wire system and exhibits conveying the world of LEXUS BEV.
Following this great response, the second event will be held in Tokyo at Futakotamagawa Tsutaya Electrics from Friday, April 17 to Sunday, May 10, 2026. (Free admission / Test drives require reservation *Walk-ins accepted on some dates)
What is 'LEXUS BEV PLAYGROUND'?
This event allows you to physically touch and experience the new value and experiences provided by LEXUS through their BEVs. We deliver the evolving driving experience unique to LEXUS alongside various content.
The 1st Event (Nagoya) Offered the 'Understand By Experiencing' Fun of BEVs
At the Nagoya venue, the focus was on 'experiential' content.
[Fun to Look At] Steering Monument:
An eye-catching photo spot motif based on the unprecedented non-circular steering wheel adopted in the LEXUS RZ550e welcomes everyone.
[Fun to Touch] Steer-by-wire CHALLENGE:
A fun activity for parents and children to steer a 1/27 scale RZ remote-control car using a real steering wheel.
[Fun to Feel] BEV Display & IMD Simulation Experience:
A LEXUS RZ550e display car is available at the venue. You can look at and touch the exterior, interior, and the evolved steering wheel of the RZ. Additionally, you can enjoy a simulated experience of LEXUS's newly adopted Interactive Manual Drive (IMD) with video and sound.
[Fun to Know] LEXUS BEV GALLERY:
We introduce the concepts and technical background of BEVs in an easy-to-understand manner using Q&A style panels that make you want to flip through them.
[Experience the Ride] LEXUS BEV Test Drive:
At the Tokyo venue, you can test drive the LEXUS BEV RZ550e. Experience the new generation of BEVs created by LEXUS.
By designing content that is not just to 'look at' but to 'touch and be convinced by', we have created an opportunity for visitors to closely experience the craftsmanship and driving joy of LEXUS BEVs, making it a place to truly feel the value we deliver.
At the first venue in Nagoya, we welcomed a total of 12,886 visitors, and test drive reservations were completely booked, drawing significant attention. Starting from Nagoya, we will tour various locations, so please be sure to visit.
The 2nd Event Held in Futakotamagawa, Tokyo
At the Tokyo venue (Futakotamagawa Tsutaya Electrics), we will center on the experiential content that was highly popular in Nagoya, deploying it in a location accessible to more people.
The event period spans the major holiday season, from Friday, April 17 to Sunday, May 10, 2026. We have prepared test drives where you can feel the new driving experience of the new 'RZ' model, equipped with LEXUS's first steer-by-wire system. Please bring your family, touch the world of LEXUS BEV, and discover the evolving appeal of LEXUS.
Event Outline
Event Name: LEXUS BEV PLAYGROUND
Entry Fee: Free *Test drives require reservations *Walk-ins accepted on some dates
2nd Event (Tokyo): Futakotamagawa Tsutaya Electrics / Friday, April 17 - Sunday, May 10, 2026
Upcoming Tour Schedule:
3rd Event (Osaka): Grand Front Osaka North Building Knowledge Plaza / Friday, May 15 - Sunday, June 7, 2026
4th Event (Nagoya): Lexus Gallery MIDLAND SQUARE / Friday, June 12 - Sunday, July 5, 2026
*For the latest information, including how to book test drives, please check the special website (or reservation site).