Toyota Mobility Parts Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates the car goods store "James," will celebrate its 30th anniversary in 2026. To commemorate this anniversary year, a collaboration campaign with the outdoor brand "Coleman," which celebrates its 50th anniversary in Japan, will begin on July 3, 2026 (Fri).

In addition to the first-come, first-served gift of the "Coleman Japan 50th Anniversary Face Towel" at James stores, a social media campaign will be held on the official James X (formerly Twitter) where you can win a cooler bag that will be very useful for summer leisure.

Special Site: https://www.jms-car.com/cp/sns/coleman-2607/

[Project 1: James Store Gift] Get an Original "Face Towel" on a First-Come, First-Served Basis!

During the campaign period, we will present the "Coleman Japan 50th Anniversary Face Towel," perfect for upcoming summer leisure and car washing scenes, at eligible James stores.

[A Special Limited Design Woven with Traditional Japanese Patterns, Available Only Here]

The face towel, designed to commemorate Coleman's 50th anniversary in Japan, is a limited item that can only be obtained at James stores.

The design features the traditional Japanese pattern "Sakura Kikkou Mon" (cherry blossom hexagonal pattern) throughout. The hexagonal shape symbolizes "longevity" and "tying bonds," while the cherry blossom, a flower symbolizing Japan, conveys the meaning of "new beginnings." This expresses our desire to cherish the history of the past 50 years that has connected people's bonds, to continue to develop and prosper for eternity, and to keep challenging ourselves for the future.

Furthermore, the color "Shunkyo" (spring dawn), reminiscent of the pre-dawn sky in spring, has been applied, creating a beautiful and attractive towel that symbolizes a new beginning for the future.

[Comfortable 100% Cotton Texture You'll Want to Keep Touching]

We have focused on 100% cotton material to achieve a fluffy and soft texture. With a comfortable feel that you'll want to keep touching and high absorbency, it will be useful in a wide range of situations, from car washing in the upcoming sweaty season, to outdoor activities, and everyday use.

[Gift Distribution Period]

July 3, 2026 (Fri) - July 19, 2026 (Sun) or July 20, 2026 (Mon, Holiday)

*Some stores are excluded. The end date varies by store. For details, please check "Eligible Stores and Period" on the special site.

*The campaign will end once the prepared quantity at each store runs out, so please visit us early.

[How to Receive]

After purchasing 500 yen (tax included) or more on the same day, please present the official James announcement screen (direct mail, web, social media, app, etc.) at the register.

*Only one item will be given per person through this campaign.

[Project 2: SNS Sweepstakes] Win a Coleman Cooler Bag! Photo & Review Posting Campaign

A prize campaign will be held simultaneously on the official James X (@jms_car_item) where you can win a new size and color of Coleman's cooler bag, perfect for everyday use and outdoor activities with its high cooling power, by lottery.

Simply quote post with a "photo" and "review" of the "Coleman Japan 50th Anniversary Face Towel" obtained at James stores to easily apply.

[Application Period]

July 3, 2026 (Fri) 9:00 AM - July 19, 2026 (Sun) 11:59 PM

[Prize Details]

Coleman "Ultimate Ice Cooler II / 15L" (Color: Ice) - 10 winners

(Product Details: Cooling power approximately 32 hours. Can store up to 12 x 500ml PET bottles. Can be folded compactly for storage when not in use.)

[How to Apply]

1. Follow James Official X (@jms_car_item) 2. Take a photo of the "Coleman Japan 50th Anniversary Face Towel" received at the store. 3. "Quote post" the designated campaign post, attach the photo you took, and post with your review (e.g., "The towel's texture is the best!" "Looking forward to using it for car washing!").

[About Coleman]

Coleman is an outdoor brand founded in the United States in 1900, and began brand development in Japan in 1976. It values the joy of spending time in nature and the connections between people.

Now, let's light up family connections at the campsite.

Coleman HP: http://www.coleman.co.jp/

・YouTube: https://www.youtube.com/user/ColemanJAPANtv

・X (formerly Twitter): https://x.com/Coleman_Japan?s=20

・facebook: https://www.facebook.com/ColemanJapan/

・Instagram: https://instagram.com/coleman_japan/

[About James]

James is a specialty store for car maintenance and car accessories, with 88 stores nationwide (as of July 2026). With the brand concept of "fun," "casual," "friendly," and "reliable," we aim to be a "place where cars become cherished cars," and provide solid support for our customers' car lives through car maintenance and car accessories.

James HP: https://www.jms-car.com/

・X (formerly Twitter): https://x.com/jms_car_item

・Instagram: https://www.instagram.com/jms_car_item/

・TikTok: https://www.tiktok.com/@jms_car_sensya

・YouTube: https://www.youtube.com/@jms_car_item

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン