Cool and Refreshing, Damage Repair! "PROTEIN REPAIR 10000+ Cool Shampoo & Treatment" to be Pre-released from May 1, 2026!

Toiletry Japan Inc. (Headquarters: Shinbashi, Minato-ku, Tokyo; Representative Director: Dae-won Kang) launched the "PROTEIN REPAIR 10000+" damage care series, which was popular in Korea last year, in the Japanese market, and this year will release a cool shampoo.

This series has gained high support mainly online since its launch, including achieving the No. 1* brand in the shampoo category sales in Korea. The cool shampoo will be pre-sold at Don Quijote stores** nationwide starting Friday, May 1, 2026.

*: Based on sales amount in Korea from 2022 to 2025 (according to NIQ data)

**: Excluding some stores

Product Features

It provides a cool sensation, leading to a refreshing finish even in hot weather. Designed to be easy for women to use, it repairs damaged hair with protein*¹ formulation, leaving it smooth and easy to comb. It can be used comfortably even in seasons when stickiness is a concern, and a refreshing frozen peach scent spreads.

Product Overview

■ ELASTINE PROTEIN REPAIR 10000+ Cool Hair Care Series

ELASTINE PROTEIN REPAIR 10000+

Shampoo Frozen Peach Scent

Cool shampoo with a refreshing frozen peach scent. Formulated with protein*¹ to leave hair smooth after washing and provide a refreshing sensation. Comfortable to use even in seasons when stickiness is a concern.

Volume: Main unit 500mL

Price: Open price

ELASTINE PROTEIN REPAIR 10000+

Treatment Frozen Peach Scent

Cool treatment with a refreshing frozen peach scent. Formulated with protein*¹ to leave hair smooth and manageable. Light and smooth finish.

Volume: Main unit 500mL

Price: Open price

ELASTINE PROTEIN REPAIR 10000+

Single-use Trial Size Frozen Peach Scent

Single-use trial size of cool shampoo & treatment with a refreshing frozen peach scent. Formulated with protein*¹ to leave hair smooth after washing and provide a refreshing sensation. Comfortable to use even in seasons when stickiness is a concern.

Volume: Shampoo 10mL, Treatment 10mL

Price: Open price

ELASTINE PROTEIN REPAIR 10000+

UV Hair Mist Frozen Peach Scent

UV hair mist with a refreshing frozen peach scent. Formulated with protein*¹ to moisturize, care for sun-damaged hair, and make it manageable. Light and easy to use on the go.

Volume: Main unit 200mL

Price: Open price

*1: Hydrolyzed collagen, hydrolyzed silk, hydrolyzed soy protein, hydrolyzed keratin (hair conditioning ingredients)

Brand Comment

It was born from the desire to provide more effective care for those suffering from daily damage caused by perms, coloring, dryers, etc. We want Japanese customers to experience "PROTEIN REPAIR 10000+", which has gained high support in Korea.

ELASTINE Official Instagram: https://www.instagram.com/elastine_jp/

ELASTINE Official Amazon: https://www.amazon.co.jp/stores/elastine.jp

[Company Profile]

Company Name: Toiletry Japan Inc.

Headquarters: 1-5-1 Shinbashi, Minato-ku, Tokyo

Representative Director: Dae-won Kang

Inquiries: 03-6866-0033

Reception hours: 10:00~17:00 (excluding Saturdays, Sundays, and public holidays)