360° Appeal Now Possible on LIFULL HOME’S Even for Pre-Completion Properties

Digital Build Inc. (Chuo-ku, Tokyo; Representative Director: Kohei Sato) is pleased to announce that the CG panorama images produced by our company are now available for listing in LIFULL HOME’S panorama options.

This allows for 360° panorama spatial appeal on LIFULL HOME’S even for pre-completion detached houses and custom-built homes, enabling its use as a new promotional method to support real estate companies' pre-completion sales and sales proposals.

Pre-completion Sales Properties × LIFULL HOME’S Listing Support

Challenges in "Pre-completion Sales" in the Housing Industry

In the housing industry, it is common to appeal to buyers using floor plans and still-image perspectives for properties that are pre-construction or under construction.
However, purchasing a home is one of the biggest purchases in life, and often, floor plans and perspectives alone do not allow buyers to fully imagine their lives after completion.
Furthermore, in recent years, factors such as the increasing cost of model home construction, intensifying competition within housing portal sites, and a shortage of sales personnel have made strengthening proposal capabilities in pre-completion sales a common challenge for housing companies.

360° Appeal Now Possible on LIFULL HOME’S Even for Pre-Completion Properties

Until now, LIFULL HOME’S panorama options primarily utilized real panorama images captured with 360° cameras after completion.
Therefore, for properties pre-construction or under construction, spatial appeal through panorama listings was difficult, and proposals were mainly based on floor plans and still images.
By utilizing the CG panorama images produced by Digital Build, 360° spatial appeal is now possible on LIFULL HOME’S for pre-completion properties.
This allows prospective buyers to view the spatial image from the pre-completion stage, leading to improved property understanding and enhanced pre-completion sales.

Interior VR / 360° Spatial Confirmation

Multiple Promotional Media Deployment from a Single VR Production

Digital Build's completion image VR service delivers VR files and CG panorama images as a set.
The delivered data can be deployed across multiple promotional media, such as listing on the company's website, use in sales consultations, inclusion of QR codes on flyers and sales materials, and listing in LIFULL HOME’S panorama options (※ separate application for LIFULL HOME’S options is required).
This enables housing companies to conduct integrated promotional activities from lead generation to sales consultations with a single production.

Multi-purpose Utilization from One Production

A New Promotional Method to Support Pre-completion Sales

In the sales activities of housing companies, perspective drawings and floor plans have been the primary tools.
On the other hand, by utilizing CG panoramas and VR, prospective buyers can more concretely confirm the spaciousness, flow, and living image after completion.
For housing companies, this is expected to lead to strengthened pre-completion sales, improved sales proposal capabilities, differentiation of property pages, and enhanced customer understanding.
Especially for housing companies that have previously refrained from adopting VR due to cost concerns, Digital Build offers it at an affordable price, making it a valuable new sales tool to enhance pre-completion sales.

Digital Build is a VR Production Partner of LIFULL HOME’S

Digital Build provides completion image VR services tailored for the housing industry and supports the sales activities of housing companies as a VR production partner for LIFULL HOME’S.
By requesting our completion image VR service, you will receive VR content in addition to CG panorama images that can be used for LIFULL HOME’S listings.

Representative's Comment

We have frequently received consultations from housing companies, such as:
"Even after producing completion image VR, our company website alone doesn't generate enough leads. Many prospective homebuyers inquire through housing portal sites, so we want to convey the appeal of pre-completion properties on these portal sites as well."
In reality, lead generation through portal sites is central to the sales activities of many housing companies. Even if VR can be utilized in face-to-face consultations, it cannot achieve its full potential if the appeal of the space cannot be conveyed at the lead generation stage.
Therefore, we consulted with LIFULL HOME’S and conducted numerous verifications and tests regarding the listing of CG panorama images.
As a result, we have confirmed that the CG panorama images produced by Digital Build can now be listed in LIFULL HOME’S panorama options, making 360° spatial appeal possible for pre-completion properties.
We are not just a VR production company; as a partner supporting the sales promotion and sales activities of housing companies, we will continue to contribute to the DX promotion of the housing industry.

Digital Build Inc.
Kohei Sato, Representative Director

About Digital Build's Completion Image VR

Digital Build offers VR production services specialized for the housing industry.
Delivery in as little as 5 business days

Usable on company websites, flyers, and in sales consultations

Completion Image VR (5 viewpoints) + 2 CG Perspectives: Starting from ¥55,000

Completion Image VR (13 viewpoints) + 2 CG Perspectives: Starting from ¥75,000

We support pre-completion sales and sales proposals at price points that are easy for housing companies to utilize continuously.

Service Details & Inquiries

Digital Build Inc.: https://www.digitalbuild.jp

Please feel free to contact us for inquiries about completion image VR and CG panorama listings on LIFULL HOME’S.

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