U-motion® Ear Tag Sensor Now Supports Breeding Cattle

Desamis Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Koji Seike) is pleased to announce that its cattle behavior monitoring system, "U-motion®," now supports breeding cattle with its ear tag sensor.

Previously, the ear tag sensor was offered for fattening cattle. Now, support for breeding cattle has been realized, allowing us to provide ear tag sensors to producers engaged in a wider range of farming operations, including breeding, integrated farming, in addition to fattening operations.

Development Background: Responding to Field Needs, Realizing Support for Breeding Cattle

In the livestock industry, against a backdrop of labor shortages and the increasing sophistication of animal husbandry management, there is a growing need to efficiently grasp individual cattle's condition changes, even during nighttime hours when observation is difficult or when staff are away from the farm. Particularly in breeding operations, early detection of estrus signs and diseases is directly linked to improved productivity, leading to expanding expectations for management utilizing behavioral data.

Through its ear tag sensor for fattening cattle, Desamis has been collecting and analyzing cattle behavior data to support health management and early detection of abnormalities.

As the need for consistent sensor utilization grows in breeding and integrated farming operations, in addition to fattening operations, Desamis has proceeded with accumulating and verifying behavioral data for breeding cattle to support a wider range of farming types. By establishing a system that can be utilized for breeding management, we have now commenced support for breeding cattle with the ear tag sensor.

Details of This Support

With this new support, breeding cattle can also utilize the ear tag sensor, enabling confirmation of changes in activity levels and durations, such as feeding, rumination, and standing/lying, on U-motion.

It records behavior during nighttime hours or when staff are away from the farm, supporting the grasp of estrus signs and disease tendencies. This contributes to creating an environment that facilitates smoother daily inspections, individual condition management, and information sharing among staff.

1 Attaches like an ear tag 2 No adjustment needed for growth 3 Simply cut the shaft to remove

User Benefits

Expanded Scope of Use to Integrated Farming

In addition to fattening cattle, breeding cattle can now utilize the ear tag sensor, expanding the scope of use in breeding and integrated farming operations.

Support for Management Utilizing Behavioral Data

Based on behavioral data such as feeding, rumination, and standing/lying, it supports the grasp of important changes in daily animal husbandry management, such as estrus signs and disease tendencies.

Support for Monitoring During Nighttime and Absence

By monitoring behavior 24/7, even during nighttime hours or when staff are away from the farm, it supports inspections, information sharing within the farm, and decision-making.

Future Outlook

Desamis will continue to reflect the voices of users, including producers and veterinarians, into product development and strive to provide services that are easy to use across a wide range of farming types, including breeding cattle.

About U-motion

U-motion is a cattle behavior monitoring system that records and analyzes behaviors such as feeding, rumination, and standing/lying 24 hours a day, 365 days a year, using sensors attached to cattle, and notifies users of disease tendencies, estrus signs, and calving signs via alerts. Through continuous improvements made in collaboration with producers, veterinarians, and other livestock industry professionals, U-motion has achieved the No. 1 domestic market share* in the smart livestock market.

Desamis will continue to contribute to the development of the livestock industry by improving sensor technology and services while staying close to the needs of the field.

*Reference: Fuji Keizai, published 2025/11/13, "Current Status and Future Prospects of Agri & Aquaculture Business 2025" - Market share based on 2024 performance.

Inquiries

Desamis Co., Ltd.

President: Koji Seike

Head Office: 2-7-4 Aomi, Koto-ku, Tokyo the SOHO 417

HP: https://www.desamis.co.jp

Inquiries regarding this matter

Desamis Co., Ltd. CEO Office, Public Relations: Ima

Tel: 03-6380-7239

Email: pr_wg@desamis.co.jp