Moving Beyond "Paper Management": Launch of "RakuRaku Point App" to Energize Local Communities

Tech First Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryuta Hayashi) is launching the custom-built "RakuRaku Point App," designed to digitally centralize regional revitalization and health promotion initiatives for local governments and shopping districts. This app aims to simultaneously expand resident participation and streamline administrative operations.

*Tech First Inc. hereinafter referred to as Tech First

▼"RakuRaku Point App" Details Page

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Challenges Faced by Local Governments: "Paper Operations" and "Limited Participant Engagement"

Currently, many local governments and shopping districts still rely on "paper point cards" and "in-person application and data collection at counters" for resident-focused initiatives such as local points, health points, and volunteer activities. These methods not only lead to reliance on manual, individual-dependent processes by staff and immense management overhead but also result in a skewed participant base heavily favoring older demographics, making it difficult to engage working-age individuals and younger generations who will lead the region's future.

To simultaneously address the "reduction of administrative burden for local governments" and "expansion of initiatives to younger and working-age generations," Tech First has developed the custom "RakuRaku Point App," a regional DX solution that combines optimal functions tailored to each region with high security.

Four Key Benefits of the "RakuRaku Point App"

All cumbersome operations handled by the app (Significant reduction in management workload)

Point issuance, data collection, and traditional stamp collection to final aggregation can all be managed within the app. This minimizes staff management workload and contributes to operational efficiency (DX).

Digital point initiatives that reach younger and working-age generations

By awarding digital points for event participation, community volunteering, disaster drills, and patronage of local stores, the app strengthens engagement with younger demographics who have been difficult to reach, thereby increasing interest in the region.

"Visualization" of resident activity history for use in future initiatives

Centralized data management enables the visualization of participation trends and analysis by age group, allowing for the measurement of initiative effectiveness. This facilitates data-driven, highly accurate evaluation and improvement (PDCA) of regional revitalization efforts.

Designed with safety as the top priority

Residents' valuable data is strictly managed under high security standards. The system is designed to be used safely and securely by residents of all generations.

"Abundant Features" Flexibly Combined According to Regional Needs

This app is not a one-size-fits-all package but a "custom-built" solution where only necessary functions are combined according to the region's characteristics and budget.

Point Management/Issuance / Digital Currency Integration

Compatible with smartphones and wearable devices for automatic point recording based on steps taken. Accumulated points can be seamlessly exchanged for local currencies or other options within the app, regardless of time or location.

Notification / Survey Distribution

Ensures important announcements from local governments reach residents reliably, and quickly collects resident feedback for policy reflection.

Event Recruitment / Shopping District Collaboration

Supports a wide range of activities, from promoting participation in disaster drills and volunteer work to creating opportunities for residents to visit and revisit local shopping districts.

Peace of Mind for On-site Staff Unfamiliar with IT, Thanks to Comprehensive "Post-Implementation Support System"

Tech First provides a comprehensive support system that goes beyond app system construction, offering ongoing assistance to local government staff after implementation.

Operational Consulting & Planning Support

Assistance with planning point designs, campaigns, and user participation events tailored to regional characteristics.

Promotional & PR Support

Support for public relations activities, press release distribution, and social media dissemination to increase app usage.

Creative Production & System Maintenance

One-stop support for in-app banner creation, as well as maintenance and functional improvement updates to ensure stable operation.

Tech First Inc.

We comprehensively support the digital transformation of local governments and private companies through regional revitalization DX. We offer subscription-based solutions that address regional issues, such as administrative DX and digital local currencies/point apps, and provide hands-on support from subsidy utilization to implementation and operation. We realize DX that contributes to the sustainable growth of regions.

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