Dynamic Plus to Speak at Special Seminar for Highway Bus Operators on Dynamic Pricing Utilization

Dynamic Plus Inc. (Headquarters: Tokyo, CEO: Hideto Hirata) announced its participation in the special seminar for highway bus operators titled 'The Essentials of Dynamic Pricing in Highway Buses,' scheduled for Friday, June 12, 2026.

This seminar is organized by the Highway Bus Marketing Research Institute and Yoshiaki Hayashi of the Innovation Science course at Tokyo University of Science, focusing on providing insights into dynamic pricing (DP) case studies and implementation points for the highway bus industry.

Representing the company, Riku Kuboii from the Business Development Department will speak to introduce 'D+', a dynamic pricing system provided for highway bus operators, and explain the logic of price optimization using AI demand forecasting, as well as key points for implementation.

## Growing Need for Demand Forecasting and Price Optimization in the Highway Bus Industry

The highway bus industry is facing the need to address issues such as:
- Demand fluctuations between peak and off-peak seasons
- Discrepancies in reservation status depending on the day of the week and time
- The necessity of operational efficiency due to labor shortages
- Rising fuel and operating costs

Leveraging expertise in dynamic pricing and AI demand forecasting cultivated in the sports, entertainment, and accommodation industries, the company supports revenue maximization and sustainable operations for highway bus operators.

## Seminar Overview

- Seminar Name: Special Seminar 'The Essentials of Dynamic Pricing in Highway Buses'
- Date and Time: Friday, June 12, 2026, 13:30–17:00
- Format: Online
- Company Presentation: 15:30–, 'Introduction of D+' (Speaker: Riku Kuboii, Business Development Department, Dynamic Plus Inc.)

For details and registration, please visit the official website (https://sites.google.com/view/bus-dps2026/ホーム).

## About Dynamic Plus

Dynamic Plus Inc. provides dynamic pricing and revenue management solutions leveraging AI demand forecasting technology. It supports price optimization based on demand forecasting for a wide range of industries including sports, entertainment, accommodation, leisure facilities, and transport operators, realizing both revenue improvement and enhanced customer experience.