Dyson Appoints K-POP Artist Jang Wonyoung of IVE as New Hair Device Ambassador for the Asia-Pacific Region
Dyson Beauty appointed K-POP icon Jang Wonyoung from IVE as its APAC hair device ambassador to promote healthy styling.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 18:00
- 🔍 Collected: April 8, 2026 at 09:01
- 🤖 AI Analyzed: April 21, 2026 at 01:34 (304h 32m after Collected)
Dyson Beauty (Dyson founder: James Dyson) has appointed K-POP artist Jang Wonyoung of IVE as the Dyson Hair Device Ambassador for the APAC (Asia-Pacific) region. Moving forward, together with Wonyoung, Dyson will propose ways to achieve beautiful, ideal hair without heat damage through Dyson hair devices. Various campaigns introducing Dyson Beauty's latest styling technologies are also planned.
This partnership came about because Wonyoung's constant curiosity, diversity, and passion for self-expression overlap with Dyson's pursuit of developing hair device technology to protect hair from heat damage.
"We are thrilled to be able to collaborate with Wonyoung, who has influence across the entire Asia-Pacific region. Wonyoung is a loyal user of the Dyson Airwrap™ multi-styler, and she embodies the balance of beauty, performance, and self-expression through Dyson hair devices aimed at healthy hair. Together with Wonyoung, we look forward to creating a new era of styling that minimizes hair damage."
Kathleen Pierce, President of Dyson Beauty
A Beauty and Fashion Icon Representing Asia
With albums boasting five consecutive million sellers and a broad fan base that transcends culture and age, Wonyoung is attracting attention as one of Asia's most representative beauty and fashion icons. Wonyoung's expressive performance and healthy, glossy hair align with Dyson's approach of aiming for healthy hair.
Regarding this partnership, Wonyoung commented as follows:
"As an artist, my hair plays a major role in expressing myself. The Dyson Airwrap™ multi-styler is an essential styling tool for me that helps me style my hair while keeping it healthy. I am looking forward to partnering with Dyson in the Asia-Pacific region and sharing new styling inspiration with everyone."
Dyson's Continued Investment in the Beauty Category
Based on the £500 million investment announced in 2022, Dyson will continue to expand its product lineup in the beauty category.
This partnership came about because Wonyoung's constant curiosity, diversity, and passion for self-expression overlap with Dyson's pursuit of developing hair device technology to protect hair from heat damage.
"We are thrilled to be able to collaborate with Wonyoung, who has influence across the entire Asia-Pacific region. Wonyoung is a loyal user of the Dyson Airwrap™ multi-styler, and she embodies the balance of beauty, performance, and self-expression through Dyson hair devices aimed at healthy hair. Together with Wonyoung, we look forward to creating a new era of styling that minimizes hair damage."
Kathleen Pierce, President of Dyson Beauty
A Beauty and Fashion Icon Representing Asia
With albums boasting five consecutive million sellers and a broad fan base that transcends culture and age, Wonyoung is attracting attention as one of Asia's most representative beauty and fashion icons. Wonyoung's expressive performance and healthy, glossy hair align with Dyson's approach of aiming for healthy hair.
Regarding this partnership, Wonyoung commented as follows:
"As an artist, my hair plays a major role in expressing myself. The Dyson Airwrap™ multi-styler is an essential styling tool for me that helps me style my hair while keeping it healthy. I am looking forward to partnering with Dyson in the Asia-Pacific region and sharing new styling inspiration with everyone."
Dyson's Continued Investment in the Beauty Category
Based on the £500 million investment announced in 2022, Dyson will continue to expand its product lineup in the beauty category.