Japanese Crepe Specialist "Tabanenoshi®" to Launch Seasonal "Ice Crepe" via "Café Tabanenoshi®" Brand on May 28
Key facts
- Japanese Crepe Specialist "Tabanenoshi®" to Launch Seasonal "Ice Crepe" via "Café Tabanenoshi®" Brand on May 28
- SHUNRI Co., Ltd. has announced a limited-edition summer matcha ice crepe for its sub-brand, Café Tabanenoshi®, highlighting the company's premium ingredients and its strategic position under the Daikoku Denki Group.
- Source: PR Times
- Date: May 28, 2026
Direct answer
SHUNRI Co., Ltd. has announced a limited-edition summer matcha ice crepe for its sub-brand, Café Tabanenoshi®, highlighting the company's premium ingredients and its strategic position under the Daikoku Denki Group.
- Citation
- Japanese Crepe Specialist "Tabanenoshi®" to Launch Seasonal "Ice Crepe" via "Café Tabanenoshi®" Brand on May 28 (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
SHUNRI Co., Ltd. has announced a limited-edition summer matcha ice crepe for its sub-brand, Café Tabanenoshi®, highlighting the company's premium ingredients and its strategic position under the Daikoku Denki Group.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 03:20
- 🔍 Collected: May 28, 2026 at 01:30
- 🤖 AI Analyzed: May 28, 2026 at 01:30 (0 min after Collected)
SHUNRI Co., Ltd. (Headquarters: Taito-ku, Tokyo; President: Hideki Fujita), a subsidiary of Daikoku Denki Co., Ltd., will launch a summer-exclusive "Ice Crepe" starting May 28, 2026, through its "Café Tabanenoshi®" sub-brand. This seasonal offering emphasizes the deep flavors of Kakegawa Matcha, designed for a refreshing summer experience.
■ Product Details: Ice Crepe (Chilled Matcha with Chocolate Finish)
The product features a crepe batter luxuriously infused with matcha from Kakegawa, Shizuoka Prefecture, resulting in a fragrant and crispy texture. It is generously filled with matcha ice cream and matcha cream.
- Release Date: May 28, 2026
- Price: 800 Yen (including tax)
- Locations: Café Tabanenoshi branches, including Himeji (Piole Himeji 1) and Fuchu (Mitten Fuchu).
■ Brand Philosophy and Cultural Elements
Tabanenoshi® utilizes award-winning "Kakegawa Matcha," known for its balance of bitterness and umami. A signature feature of the brand is the "Mizuhiki" (traditional decorative cord) attached to the wrapper, handcrafted by Kaga artisans. The brand name refers to "Tabane-noshi," a traditional motif symbolizing human bonds and shared happiness.
■ Corporate Context
Founded in December 2022 with its flagship in Asakusa, SHUNRI has expanded rapidly across major Japanese cities. As of April 1, 2026, it became part of the Daikoku Denki Group. Daikoku Denki is a leader in information systems for the amusement industry, holding a 40% market share in the pachinko hall computer system sector. The group aims to create new value through innovation and big data utilization.
■ Product Details: Ice Crepe (Chilled Matcha with Chocolate Finish)
The product features a crepe batter luxuriously infused with matcha from Kakegawa, Shizuoka Prefecture, resulting in a fragrant and crispy texture. It is generously filled with matcha ice cream and matcha cream.
- Release Date: May 28, 2026
- Price: 800 Yen (including tax)
- Locations: Café Tabanenoshi branches, including Himeji (Piole Himeji 1) and Fuchu (Mitten Fuchu).
■ Brand Philosophy and Cultural Elements
Tabanenoshi® utilizes award-winning "Kakegawa Matcha," known for its balance of bitterness and umami. A signature feature of the brand is the "Mizuhiki" (traditional decorative cord) attached to the wrapper, handcrafted by Kaga artisans. The brand name refers to "Tabane-noshi," a traditional motif symbolizing human bonds and shared happiness.
■ Corporate Context
Founded in December 2022 with its flagship in Asakusa, SHUNRI has expanded rapidly across major Japanese cities. As of April 1, 2026, it became part of the Daikoku Denki Group. Daikoku Denki is a leader in information systems for the amusement industry, holding a 40% market share in the pachinko hall computer system sector. The group aims to create new value through innovation and big data utilization.
FAQ
When will the limited Ice Crepe be available?
It is scheduled for release on Thursday, May 28, 2026.
What is unique about the ingredients used in Tabanenoshi crepes?
The brand uses premium Kakegawa Matcha from Shizuoka, sourced from award-winning tea gardens, and incorporates handmade Mizuhiki cord by Kaga artisans on the packaging.
Which company operates Tabanenoshi?
It is operated by SHUNRI Co., Ltd., which became a subsidiary of the industry-leading IT firm Daikoku Denki Co., Ltd. in April 2026.