Second Backer Appointed as 14th Ambassador for Tower Records' "Ah Band Yaratai!" Project, Introducing Promising Young Bands!
Tower Records has appointed the popular rock band Second Backer as the 14th ambassador for its "Ah Band Yaratai!" project, which supports young bands. Starting May 19, a nationwide campaign will be launched, including collaboration poster displays and special giveaways. Second Backer, known for their social media hit songs, will intensify their promotion in conjunction with their new EP release.
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Tower Records has announced Second Backer as the 14th ambassador for its project "Ah Band Yaratai!", which aims to energize Japanese band culture. From May 19 (Tuesday), collaboration posters will be displayed at Tower Records stores nationwide, and a campaign offering original merchandise will be held at all stores and on Tower Records Online (https://tower.jp).
Tower Records' unique project "Ah Band Yaratai!" introduces the forefront of young bands that make you exclaim, "Bands are awesome after all!" The campaign aims to widely convey the appeal of bands, so that even young people who haven't picked up an instrument yet will want to start a band immediately. The 14th ambassador is Second Backer, who will release their 2nd EP "Ano Toki Kou Shite Okeba Yokatta" on May 20 (Wednesday).
Second Backer is a two-piece rock band formed in March 2023, consisting of Kohei (Gt/Vo) and Masami (Dr). They quickly gained recognition and spread rapidly among the younger generation, mainly through social media. Their first distributed EP, "Ienakata Kotobakkari Datta.", released last August, featured the song "Inu to Baka Neko," which garnered over 3.3 billion total plays on social media and topped the TikTok music charts for 6 consecutive weeks, becoming a huge hit. In 2026, they are scheduled to appear at major festivals such as "JAPAN JAM," "METROCK," and "FREEDOM NAGOYA," making them one of the most 주목받는 bands today. The upcoming release includes 5 songs, such as the先行 singles "Kenka Suru Hodo" and "SOS," which feature Second Backer's heartfelt lyrics that cherish everyday warmth.
Tower Records will display "Ah Band Yaratai!" x Second Backer collaboration posters from May 19 (Tuesday) at Tower Records and Tower Records Mini stores nationwide. Purchasers of the EP will receive an "Ah Band Yaratai!" x Second Backer collaboration design sticker as a bonus, on a first-come, first-served basis with priority for reservations. Furthermore, 5 lucky EP purchasers will be selected by lottery to receive a collaboration poster signed by the band members.
Tower Records Online Special Page
https://tower.jp/site/series/aabandyaritai
◆ Second Backer "Ah Band Yaratai!" Campaign Measures ◆
① Collaboration Poster Display
"Ah Band Yaratai!" x Second Backer collaboration posters will be displayed in stores.
Display Period: May 19 (Tuesday) - June 1 (Monday) *Display period may vary by store.
Display Stores: All Tower Records and Tower Records Mini stores nationwide *Excluding TOWER RECORDS mini Morinomiya Q's Mall store, TOWER RECORDS mini Maihama IKSPIARI store, and stores that are closed or undergoing renovation.
② Tower Records Original Bonus
Customers who purchase eligible products at Tower Records will receive an "Ah Band Yaratai!" x Second Backer collaboration design sticker as a bonus.
Eligible Products: Second Backer "Ano Toki Kou Shite Okeba Yokatta" Tower Records Limited/First Press Limited Edition, Regular Edition
Distribution Period: Starting from product arrival on May 19 (Tuesday) *Applies to existing orders as well. *Given on a first-come, first-served basis with priority for reservations, while supplies last at each store.
Distribution Stores: All Tower Records and Tower Records Mini stores, Tower Records Online
③ Collaboration Poster Lottery Present
Among those who apply via the QR code printed on the "Ah Band Yaratai!" x Second Backer collaboration design sticker distributed as part of Measure ②, 5 people will be selected by lottery to receive an "Ah Band Yaratai!" x Second Backer collaboration poster signed by the band members. Applications can be made from a PC or smartphone and require registration for Tower Records Members and input of the receipt number.
Application Deadline: June 1 (Monday)
④ Second Backer Special Receipt
Customers who purchase eligible products during the period will receive a special receipt with a handwritten message from Second Backer members.
Eligible Stores: All Tower Records and Tower Records Mini stores nationwide
Issuance Period: May 19 (Tuesday) - June 1 (Monday)
*Even if multiple eligible products are purchased simultaneously, only one receipt will be issued per transaction. Reissuance and exchange are not possible. *Online purchases are not eligible.
⑤ "Tawareco Teraura" Collaboration Video Release
A collaboration video featuring Masami (Dr) drumming with "Tawareco Teraura," a Tower Records staff member who plays drums, will be released soon.
Tower Records' unique project "Ah Band Yaratai!" introduces the forefront of young bands that make you exclaim, "Bands are awesome after all!" The campaign aims to widely convey the appeal of bands, so that even young people who haven't picked up an instrument yet will want to start a band immediately. The 14th ambassador is Second Backer, who will release their 2nd EP "Ano Toki Kou Shite Okeba Yokatta" on May 20 (Wednesday).
Second Backer is a two-piece rock band formed in March 2023, consisting of Kohei (Gt/Vo) and Masami (Dr). They quickly gained recognition and spread rapidly among the younger generation, mainly through social media. Their first distributed EP, "Ienakata Kotobakkari Datta.", released last August, featured the song "Inu to Baka Neko," which garnered over 3.3 billion total plays on social media and topped the TikTok music charts for 6 consecutive weeks, becoming a huge hit. In 2026, they are scheduled to appear at major festivals such as "JAPAN JAM," "METROCK," and "FREEDOM NAGOYA," making them one of the most 주목받는 bands today. The upcoming release includes 5 songs, such as the先行 singles "Kenka Suru Hodo" and "SOS," which feature Second Backer's heartfelt lyrics that cherish everyday warmth.
Tower Records will display "Ah Band Yaratai!" x Second Backer collaboration posters from May 19 (Tuesday) at Tower Records and Tower Records Mini stores nationwide. Purchasers of the EP will receive an "Ah Band Yaratai!" x Second Backer collaboration design sticker as a bonus, on a first-come, first-served basis with priority for reservations. Furthermore, 5 lucky EP purchasers will be selected by lottery to receive a collaboration poster signed by the band members.
Tower Records Online Special Page
https://tower.jp/site/series/aabandyaritai
◆ Second Backer "Ah Band Yaratai!" Campaign Measures ◆
① Collaboration Poster Display
"Ah Band Yaratai!" x Second Backer collaboration posters will be displayed in stores.
Display Period: May 19 (Tuesday) - June 1 (Monday) *Display period may vary by store.
Display Stores: All Tower Records and Tower Records Mini stores nationwide *Excluding TOWER RECORDS mini Morinomiya Q's Mall store, TOWER RECORDS mini Maihama IKSPIARI store, and stores that are closed or undergoing renovation.
② Tower Records Original Bonus
Customers who purchase eligible products at Tower Records will receive an "Ah Band Yaratai!" x Second Backer collaboration design sticker as a bonus.
Eligible Products: Second Backer "Ano Toki Kou Shite Okeba Yokatta" Tower Records Limited/First Press Limited Edition, Regular Edition
Distribution Period: Starting from product arrival on May 19 (Tuesday) *Applies to existing orders as well. *Given on a first-come, first-served basis with priority for reservations, while supplies last at each store.
Distribution Stores: All Tower Records and Tower Records Mini stores, Tower Records Online
③ Collaboration Poster Lottery Present
Among those who apply via the QR code printed on the "Ah Band Yaratai!" x Second Backer collaboration design sticker distributed as part of Measure ②, 5 people will be selected by lottery to receive an "Ah Band Yaratai!" x Second Backer collaboration poster signed by the band members. Applications can be made from a PC or smartphone and require registration for Tower Records Members and input of the receipt number.
Application Deadline: June 1 (Monday)
④ Second Backer Special Receipt
Customers who purchase eligible products during the period will receive a special receipt with a handwritten message from Second Backer members.
Eligible Stores: All Tower Records and Tower Records Mini stores nationwide
Issuance Period: May 19 (Tuesday) - June 1 (Monday)
*Even if multiple eligible products are purchased simultaneously, only one receipt will be issued per transaction. Reissuance and exchange are not possible. *Online purchases are not eligible.
⑤ "Tawareco Teraura" Collaboration Video Release
A collaboration video featuring Masami (Dr) drumming with "Tawareco Teraura," a Tower Records staff member who plays drums, will be released soon.