[Shizuoka Prefecture Makinohara City] Three Processed Products of "Makinohara Lemon," Born from Abandoned Tea Fields, to be Launched in May 2026
Key facts
- [Shizuoka Prefecture Makinohara City] Three Processed Products of "Makinohara Lemon," Born from Abandoned Tea Fields, to be Launched in May 2026
- Tatara Shoten Co., Ltd. will launch three processed products using "Makinohara Lemon," cultivated by utilizing abandoned tea fields in Makinohara City, Shizuoka Prefecture, starting in May 2026. Aiming to revitalize regional agriculture by utilizing abandoned farmland, they are using the domestic lemon variety "Rinoka" and offering lemonade base, lemon jelly, and chilled lemon jelly to deliver the charm of lemons grown with local farmers to a wider audience.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Tatara Shoten Co., Ltd. will launch three processed products using "Makinohara Lemon," cultivated by utilizing abandoned tea fields in Makinohara City, Shizuoka Prefecture, starting in May 2026. Aiming to revitalize regional agriculture by utilizing abandoned farmland, they are using the domestic lemon variety "Rinoka" and offering lemonade base, lemon jelly, and chilled lemon jelly to deliver the charm of lemons grown with local farmers to a wider audience.
- Citation
- [Shizuoka Prefecture Makinohara City] Three Processed Products of "Makinohara Lemon," Born from Abandoned Tea Fields, to be Launched in May 2026 (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Tatara Shoten Co., Ltd. will launch three processed products using "Makinohara Lemon," cultivated by utilizing abandoned tea fields in Makinohara City, Shizuoka Prefecture, starting in May 2026. Aiming to revitalize regional agriculture by utilizing abandoned farmland, they are using the domestic lemon variety "Rinoka" and offering lemonade base, lemon jelly, and chilled lemon jelly to deliver the charm of lemons grown with local farmers to a wider audience.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 12:00
- 🔍 Collected: June 12, 2026 at 12:29 (29 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (4h 22m after Collected)
Tatara Shoten Co., Ltd. (Headquarters: Makinohara City, Shizuoka Prefecture) has launched three processed products using "Makinohara Lemon," cultivated together with local farmers: "Makinohara Lemonade Base," "Makinohara Lemon Jelly," and "Makinohara Chilled Lemon Jelly."
Product Sales Site
Tatara Shoten Official Online Shop
Makinohara Lemon is a lemon variety that has been cultivated in Makinohara City, Shizuoka Prefecture, one of Japan's leading tea-producing regions, for about 10 years with the aim of utilizing abandoned tea fields and idle farmland.
The cultivation variety adopted is "Rinoka," a domestic lemon variety developed by the National Agriculture and Food Research Organization. Rinoka is characterized by its high aroma, relatively mild acidity, and abundant juice, allowing consumers to enjoy the refreshing flavor unique to domestic lemons.
The processed products being launched this time were developed with the desire to deliver the appeal of Makinohara Lemons, carefully grown by local farmers, to more people.
The Makinohara Lemon Initiative Began About 10 Years Ago
Makinohara City is known as one of the nation's leading tea-producing areas. However, due to factors such as the aging of producers and a shortage of successors, the utilization of tea fields that have become difficult to manage and idle farmland has become an issue.
In response, Tatara Shoten, which is involved in selling agricultural materials and collecting/selling agricultural products in the region, began lemon cultivation with local farmers about 10 years ago.
In search of new agricultural possibilities beyond just tea, they chose the "Rinoka" variety, known for its high aroma and added value.
Currently, multiple farmers are engaged in cultivation, and efforts are underway to brand it as "Makinohara Lemon" as a regional brand.
Motivation for Development
Tatara Shoten has been involved in regional agriculture for many years through the sale of agricultural materials such as fertilizers and pesticides.
Through this work, they have become acutely aware of the challenges facing regional agriculture, including the aging of producers, labor shortages, and the increase in abandoned farmland.
Makinohara Lemon began as one challenge to address these issues.
While citrus cultivation, such as Satsuma mandarins, is thriving in Makinohara City, lemon cultivation had almost no precedent. Therefore, they started by visiting leading lemon-producing regions like Hiroshima Prefecture to learn cultivation methods.
Over the past approximately 10 years of continuous cultivation with local farmers, the desire to "deliver the appeal of Makinohara Lemon to more people, not just as fresh fruit," led to the development of these processed products.
Our goal is not simply to sell lemons. It is to create new value for agricultural products grown by local farmers and to pass on agriculture to the next generation.
We hope that through these products, consumers will not only taste the deliciousness of Makinohara Lemon but also feel the passion of the local farmers and the charm of Makinohara behind it.
Product Lineup
Makinohara Lemonade Base - 300ml
Makinohara Lemon Lemonade Base
This is a concentrated lemonade base made with Makinohara Lemon.
It is highly concentrated, with 80% juice content in syrup form, allowing you to enjoy the refreshing aroma and taste of the original lemon.
It can be easily prepared by mixing 1 part concentrate with 3 parts water, carbonated water, or hot water, and it is also recommended for mixing with alcohol.
Suggested Retail Price: 1,200 yen
Makinohara Lemon Jelly - 120g
Makinohara Lemon Lemon Jelly
A jelly made with Makinohara Lemon and honey.
It features a harmonious blend of the refreshing aroma of lemon and the gentle sweetness of honey. It can be enjoyed by a wide range of generations, from children to adults.
Suggested Retail Price: 480 yen
Makinohara Chilled Lemon Jelly - 70g x 3 bags
Makinohara Lemon Chilled Lemon Jelly
This product contains three 70g jelly packs.
It can be eaten chilled as is, or frozen to enjoy a sherbet-like texture. It is recommended as a snack for hot weather or as a treat for outings.
Suggested Retail Price: 600 yen
Chilled Jelly Sherbet
When frozen, it can be enjoyed like sherbet.
Makinohara Lemon Lemonade Base POP1 Makinohara Lemon Lemonade Base POP2
Makinohara Lemon Chilled Lemon Jelly POP1 Makinohara Lemon Chilled Lemon Jelly POP2
Product Sales Site
Tatara Shoten Official Online Shop
Future Prospects
Tatara Shoten aims to foster Makinohara Lemon as a new regional specialty product, leading to effective land utilization and revitalization of regional agriculture.
We will continue to develop processed products and expand sales channels, delivering the charm of Makinohara City and the aspirations of local farmers nationwide.
Comment from Daigo Tatara, Vice President of Tatara Shoten Co., Ltd.
Daigo Tatara, Vice President
I am very pleased that the Makinohara Lemon initiative, which began about 10 years ago, has now taken the form of processed products.
There are various ways to utilize abandoned farmland, but challenging new crops while working with nature is by no means easy. The Makinohara Lemon project has not always gone smoothly, and we have come this far through much trial and error.
Nevertheless, with the support of local farmers, we have continued cultivation, and I am delighted to be able to deliver these processed products to everyone today.
Through these products, I hope people will not only taste the deliciousness of Makinohara Lemon but also feel the farmers' passion, the region's charm, and our challenge towards a sustainable future in agriculture.
About Tatara Shoten Co., Ltd.
Tatara Shoten Co., Ltd. is a community-based company headquartered in Makinohara City, Shizuoka Prefecture, engaged in the sale of agricultural materials such as fertilizers, pesticides, and seeds, as well as the collection and sale of agricultural products.
With the mission "To support regional agriculture, connect it to the future, and support people's lives," the company is committed to the development of regional agriculture and the realization of sustainable farming.
View of Tatara Shoten Headquarters
Tatara Shoten Co., Ltd.
689 Sakabe, Makinohara City, Shizuoka 421-0412
TEL: 0548-23-4011
Official HP: https://www.tatara-shoten.com/
Official Instagram: https://www.instagram.com/makinohara_lemon
Product Sales Site
Tatara Shoten Official Online Shop
Makinohara Lemon is a lemon variety that has been cultivated in Makinohara City, Shizuoka Prefecture, one of Japan's leading tea-producing regions, for about 10 years with the aim of utilizing abandoned tea fields and idle farmland.
The cultivation variety adopted is "Rinoka," a domestic lemon variety developed by the National Agriculture and Food Research Organization. Rinoka is characterized by its high aroma, relatively mild acidity, and abundant juice, allowing consumers to enjoy the refreshing flavor unique to domestic lemons.
The processed products being launched this time were developed with the desire to deliver the appeal of Makinohara Lemons, carefully grown by local farmers, to more people.
The Makinohara Lemon Initiative Began About 10 Years Ago
Makinohara City is known as one of the nation's leading tea-producing areas. However, due to factors such as the aging of producers and a shortage of successors, the utilization of tea fields that have become difficult to manage and idle farmland has become an issue.
In response, Tatara Shoten, which is involved in selling agricultural materials and collecting/selling agricultural products in the region, began lemon cultivation with local farmers about 10 years ago.
In search of new agricultural possibilities beyond just tea, they chose the "Rinoka" variety, known for its high aroma and added value.
Currently, multiple farmers are engaged in cultivation, and efforts are underway to brand it as "Makinohara Lemon" as a regional brand.
Motivation for Development
Tatara Shoten has been involved in regional agriculture for many years through the sale of agricultural materials such as fertilizers and pesticides.
Through this work, they have become acutely aware of the challenges facing regional agriculture, including the aging of producers, labor shortages, and the increase in abandoned farmland.
Makinohara Lemon began as one challenge to address these issues.
While citrus cultivation, such as Satsuma mandarins, is thriving in Makinohara City, lemon cultivation had almost no precedent. Therefore, they started by visiting leading lemon-producing regions like Hiroshima Prefecture to learn cultivation methods.
Over the past approximately 10 years of continuous cultivation with local farmers, the desire to "deliver the appeal of Makinohara Lemon to more people, not just as fresh fruit," led to the development of these processed products.
Our goal is not simply to sell lemons. It is to create new value for agricultural products grown by local farmers and to pass on agriculture to the next generation.
We hope that through these products, consumers will not only taste the deliciousness of Makinohara Lemon but also feel the passion of the local farmers and the charm of Makinohara behind it.
Product Lineup
Makinohara Lemonade Base - 300ml
Makinohara Lemon Lemonade Base
This is a concentrated lemonade base made with Makinohara Lemon.
It is highly concentrated, with 80% juice content in syrup form, allowing you to enjoy the refreshing aroma and taste of the original lemon.
It can be easily prepared by mixing 1 part concentrate with 3 parts water, carbonated water, or hot water, and it is also recommended for mixing with alcohol.
Suggested Retail Price: 1,200 yen
Makinohara Lemon Jelly - 120g
Makinohara Lemon Lemon Jelly
A jelly made with Makinohara Lemon and honey.
It features a harmonious blend of the refreshing aroma of lemon and the gentle sweetness of honey. It can be enjoyed by a wide range of generations, from children to adults.
Suggested Retail Price: 480 yen
Makinohara Chilled Lemon Jelly - 70g x 3 bags
Makinohara Lemon Chilled Lemon Jelly
This product contains three 70g jelly packs.
It can be eaten chilled as is, or frozen to enjoy a sherbet-like texture. It is recommended as a snack for hot weather or as a treat for outings.
Suggested Retail Price: 600 yen
Chilled Jelly Sherbet
When frozen, it can be enjoyed like sherbet.
Makinohara Lemon Lemonade Base POP1 Makinohara Lemon Lemonade Base POP2
Makinohara Lemon Chilled Lemon Jelly POP1 Makinohara Lemon Chilled Lemon Jelly POP2
Product Sales Site
Tatara Shoten Official Online Shop
Future Prospects
Tatara Shoten aims to foster Makinohara Lemon as a new regional specialty product, leading to effective land utilization and revitalization of regional agriculture.
We will continue to develop processed products and expand sales channels, delivering the charm of Makinohara City and the aspirations of local farmers nationwide.
Comment from Daigo Tatara, Vice President of Tatara Shoten Co., Ltd.
Daigo Tatara, Vice President
I am very pleased that the Makinohara Lemon initiative, which began about 10 years ago, has now taken the form of processed products.
There are various ways to utilize abandoned farmland, but challenging new crops while working with nature is by no means easy. The Makinohara Lemon project has not always gone smoothly, and we have come this far through much trial and error.
Nevertheless, with the support of local farmers, we have continued cultivation, and I am delighted to be able to deliver these processed products to everyone today.
Through these products, I hope people will not only taste the deliciousness of Makinohara Lemon but also feel the farmers' passion, the region's charm, and our challenge towards a sustainable future in agriculture.
About Tatara Shoten Co., Ltd.
Tatara Shoten Co., Ltd. is a community-based company headquartered in Makinohara City, Shizuoka Prefecture, engaged in the sale of agricultural materials such as fertilizers, pesticides, and seeds, as well as the collection and sale of agricultural products.
With the mission "To support regional agriculture, connect it to the future, and support people's lives," the company is committed to the development of regional agriculture and the realization of sustainable farming.
View of Tatara Shoten Headquarters
Tatara Shoten Co., Ltd.
689 Sakabe, Makinohara City, Shizuoka 421-0412
TEL: 0548-23-4011
Official HP: https://www.tatara-shoten.com/
Official Instagram: https://www.instagram.com/makinohara_lemon
FAQ
What are the characteristics of Makinohara Lemon?
It is cultivated in Makinohara City, Shizuoka Prefecture, using the domestic lemon variety "Rinoka." It is characterized by its high aroma, mild acidity, and abundant juice.
Why are lemons grown on abandoned tea fields?
To effectively utilize tea fields and idle farmland that have become difficult to manage due to aging and labor shortages, and to explore new possibilities for regional agriculture.
What kind of processed products are being released?
Three types: a concentrated "Lemonade Base," "Lemon Jelly" with honey, and "Chilled Lemon Jelly" that can also be frozen.
What is the purpose of this initiative?
To revitalize regional agriculture, utilize abandoned farmland, create new value in local agricultural products, and pass on agriculture to the next generation.
Where can I purchase these products?
They are available for purchase on the Tatara Shoten official online shop.