－Unadorned, Next-Level Comfort－ New Standard Styling Chair “BASEL” Reimagines Space and Comfort, Launches May 11
Takara Belmont is launching two new models, "BRAN" and "EVI," from its "BASEL" series of standard styling chairs for salons on May 11, 2026. These chairs aim to balance spatial design with comfortable seating, meeting diverse salon needs.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 03:17 (15h 45m after Collected)
Takara Belmont Co., Ltd. (Head office: Chuo-ku, Osaka; Representative Director, Chairman and President: Hidetaka Yoshikawa) will release two models from its styling chair series "BASEL" as standard models that offer ease of use and comfort, blending seamlessly into any salon space.
In recent years, the environment surrounding salons has changed significantly, and the approach to and selection of equipment investments are being re-evaluated. Meanwhile, interest in the quality and comfort of space remains high, creating a demand for products with an excellent balance of quality and price, even under limited conditions.
Against this backdrop, we developed the "BASEL" styling chair series as a standard model equipped with ease of use and comfort, naturally fitting into a wide range of salon spaces.
We offer two models that can be selected to match the taste of the space, making them adaptable to various salon environments.
Takara Belmont will continue its efforts to create high-quality salon spaces, guided by its purpose, "Enable a beautiful life."
■ Features
1. Basic design that fits various spaces
Two models are available, easily blending into various salon spaces from natural to modern. Their compact and open design prevents a feeling of confinement even when multiple units are installed, balancing the overall space.
2. Comfortable seating that gently supports the body
The soft, thick seat and wide seating area provide comfortable seating even during long treatment sessions. This offers customers a relaxing time.
■ Product Overview and Price
【BRAN】
A soft, thick seat and warm natural wood armrests.
A natural chair that deepens in character over time.
[Colors]
Maroon (GL4)・Ivory (GL5)
[Price]
¥99,000～
【EVI】
Soft seating with a fully upholstered frame.
A neutral model with a wide seat, offering a relaxed, sofa-like seating experience.
[Colors]
Black (VT1)・Beige (VT5)
[Price]
¥99,000～
*Prices vary depending on the combined chair base.
*Displayed prices are exclusive of tax.
■ Release Date
May 11, 2026 (Monday)～
*Exhibitions will sequentially begin at Takara Belmont showrooms nationwide.
■ WEB page
BASEL: https://www.tb-net.jp/product/basel/
＜Company Overview＞
Trade Name: Takara Belmont Co., Ltd.
Representative: Hidetaka Yoshikawa, Representative Director, Chairman and President
Location: Osaka Head Office (Main office) 2-1-1 Higashi Shinsaibashi, Chuo-ku, Osaka;
Tokyo Head Office 7-1-19 Akasaka, Minato-ku, Tokyo
Founded: October 5, 1921
Capital: 300 million JPY
Employees: 1,629 (as of March 31, 2025)
Business activities: Hairdressing/Beauty & Cosmetics business, Dental & Medical business
https://www.takarabelmont.com/
Official SNS: Instagram @takarabelmont_japan
Takara Belmont celebrated its 100th anniversary on October 5, 2021, and established a new purpose: "Enable a beautiful life." We continue to evolve with professionals who "enable beauty and health" toward a sustainable society.
【Customer Inquiries regarding this product】
Contact: Takara Belmont Customer Center 0120-596-348
In recent years, the environment surrounding salons has changed significantly, and the approach to and selection of equipment investments are being re-evaluated. Meanwhile, interest in the quality and comfort of space remains high, creating a demand for products with an excellent balance of quality and price, even under limited conditions.
Against this backdrop, we developed the "BASEL" styling chair series as a standard model equipped with ease of use and comfort, naturally fitting into a wide range of salon spaces.
We offer two models that can be selected to match the taste of the space, making them adaptable to various salon environments.
Takara Belmont will continue its efforts to create high-quality salon spaces, guided by its purpose, "Enable a beautiful life."
■ Features
1. Basic design that fits various spaces
Two models are available, easily blending into various salon spaces from natural to modern. Their compact and open design prevents a feeling of confinement even when multiple units are installed, balancing the overall space.
2. Comfortable seating that gently supports the body
The soft, thick seat and wide seating area provide comfortable seating even during long treatment sessions. This offers customers a relaxing time.
■ Product Overview and Price
【BRAN】
A soft, thick seat and warm natural wood armrests.
A natural chair that deepens in character over time.
[Colors]
Maroon (GL4)・Ivory (GL5)
[Price]
¥99,000～
【EVI】
Soft seating with a fully upholstered frame.
A neutral model with a wide seat, offering a relaxed, sofa-like seating experience.
[Colors]
Black (VT1)・Beige (VT5)
[Price]
¥99,000～
*Prices vary depending on the combined chair base.
*Displayed prices are exclusive of tax.
■ Release Date
May 11, 2026 (Monday)～
*Exhibitions will sequentially begin at Takara Belmont showrooms nationwide.
■ WEB page
BASEL: https://www.tb-net.jp/product/basel/
＜Company Overview＞
Trade Name: Takara Belmont Co., Ltd.
Representative: Hidetaka Yoshikawa, Representative Director, Chairman and President
Location: Osaka Head Office (Main office) 2-1-1 Higashi Shinsaibashi, Chuo-ku, Osaka;
Tokyo Head Office 7-1-19 Akasaka, Minato-ku, Tokyo
Founded: October 5, 1921
Capital: 300 million JPY
Employees: 1,629 (as of March 31, 2025)
Business activities: Hairdressing/Beauty & Cosmetics business, Dental & Medical business
https://www.takarabelmont.com/
Official SNS: Instagram @takarabelmont_japan
Takara Belmont celebrated its 100th anniversary on October 5, 2021, and established a new purpose: "Enable a beautiful life." We continue to evolve with professionals who "enable beauty and health" toward a sustainable society.
【Customer Inquiries regarding this product】
Contact: Takara Belmont Customer Center 0120-596-348