【Town Life Group Medium-Term Management Plan Overview】
MVV (Mission, Vision, Value)
Management Mission
Solving societal challenges through our business
Management Vision
Driving business by focusing on "unique and inimitable strengths" to create "societal affluence and convenience in daily life."
Management Values
1. Become a person who adapts to the changing times and continues to change oneself.
2. Value organizational communication and create new value.
3. Continue to be a growing company by continuously creating customers.
Management Goals (Unit: Thousand Yen)
Fiscal Year
Sales (Group Total Sales)
FY2027 (24th Term)
6,516,033
FY2028 (25th Term)
8,000,000
FY2029 (26th Term)
10,000,000
Strategies
Management Strategy
・Platform strategy to establish life media as a second pillar in addition to town media. ・Innovation strategy to evolve into a unique life stage platform by leveraging "unique and inimitable strengths." ・Three-sided network strategy that capitalizes on high retention rates.
Business Strategy
・Solidify the foundation of the town media platform and sow the seeds for the life media platform. ・Diversify the revenue structure by running two platforms in parallel. ・Improve the structure of productivity through AI/DX utilization and automate customer acquisition by leveraging network effects.
Human Resources Strategy
・Recruitment and Placement: Continuous recruitment of specialized personnel and placement as business managers and subsidiary managers. ・Human Resource Development: Bottom-up and top-up development of internal personnel, and training of executive candidates. ・Organizational Development: Advancement of the evaluation system and planning and execution of appropriate placement measures.
Details PDF here
https://townlife.co.jp/cms/wp-content/uploads/2026/06/2026_中期経営計画書.pdf
*Detailed business strategies in each domain are not disclosed.
About Town Life Co., Ltd.
Company Profile Name: Town Life Co., Ltd. Established: September 2003 Representative: Ryuichi Sasazawa Location: 40F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1440
KEY FIGURES
Access: Directly connected to the East Exit of Hatsudai Station on the Keio New Line FAX: 03-6381-6357 URL: https://townlife.co.jp/
Business Activities ・Media Business (Operation of the housing portal site "Town Life Series") ・Success-based Ad Network Business (Operation of ASP "Town Life Affiliate") ・Creative Business / Advertising Agency Business
・Minpaku (Short-term Rental) Business
・HR Tech Business
FACT BOX
- Source: PR TIMES
- Category: 経営計画