Townlife and iKura to Co-Host Free Webinar for Real Estate Industry on Overcoming "Zero-Response" Direct Mail

Townlife Inc. has announced it will co-host a free online seminar for real estate and construction companies with iKura Inc. on Thursday, May 21, 2026.

The seminar is titled "Why Do Direct Mails Get Zero Response? — Koji Kajimoto, a 28-Year Veteran, Reveals the 'Formula' for Acquiring Sellers." It aims to address and offer solutions for common issues with direct mail (DM) campaigns that many companies use without success. The announcement points to typical examples of ineffective DMs, such as those starting with an apology like "Please forgive the unsolicited DM," listing too many options, or simply directing recipients to a website via a QR code.

Seminar details are as follows:
- Date & Time: Thursday, May 21, 2026, 16:00-17:00 (JST)
- Format: Online (Zoom)
- Fee: Free
- Co-hosts: Townlife Inc. × iKura Inc.

The speaker will be Mr. Koji Kajimoto, Director and Head of Consulting at RECO Inc. After gaining experience in brokerage at Sumitomo Forestry Home Service, Mr. Kajimoto founded RECO Inc. He is a specialist in real estate property acquisition, with over 100 speaking engagements at events for platforms like LIFULL HOME'S and the "JAPAN BUILD" exhibition hosted by RX Japan.

Key topics to be discussed (excerpts):
- The "Top 3 NG Patterns" of ineffective DMs (with real examples)
- Handwritten vs. printed addresses: Which has a higher response rate?
- Vacant lot/house DMs: How many to send per response (actual data revealed)
- Winning locations for property sale consultation events and places to avoid
- Five current tactics Mr. Kajimoto recommends for buying and selling

This seminar is recommended for companies struggling with DM response rates, those who have hit a plateau in their seller acquisition strategies, and those looking to increase per-person sales productivity.

Registration closes on May 20, 2026, and will end once capacity is reached. A recording of the seminar is planned to be available for those who cannot attend the live event. The one-hour session will condense 28 years of practical, field-tested expertise.