[Market School] Final Activity Report Meeting for High School Student x Market Problem-Solving Project Was Held

The Market School, a general incorporated association, held a final activity report meeting for market stakeholders on Saturday, March 21. The Market School is a project to convey the original role and charm of the market. This initiative is part of the Nippon Foundation's "Sea and Japan Project," which connects people through the sea to pass on a rich and beautiful ocean to the next generation.

What is the "Market School"?

*This press release is based on the original text written by high school students, with additions and corrections.

The "Market School" is a project where high school students and intermediate wholesalers at the Yokohama City Central Wholesale Market collaborate to convey the original role and charm of the market. While learning about the market, the high school students take on challenges in "PR activities," "product development," and "event planning," aiming to communicate this to a wide audience. Through their activities, they work to raise awareness of fresh fish and the unique vibrancy of the market, while also creating opportunities for people who do not normally visit the market, such as restaurant industry professionals, to come and trade. By leveraging the flexible ideas and energy of the younger generation, they are pioneering new possibilities to connect the community and the market and to promote the market's appeal. In this release, we bring you reports from the participating members.

3rd Year Student Hana.S

For this final presentation meeting, I worked on creating the slides and the presentation script. In the previous interim presentation, I had crammed too much information onto the slides, making them difficult to see. This time, to improve on that, I focused on extracting the important parts and making them large and easy to see. As a result, when presenting, I was able to look at the audience instead of just staring at the slides, so I think the presentation itself went better than last time.

3rd Year Student Ayu.I

I gave a report on our services (the Fish Idea Club) and PR. During the Q&A session, people gave us several suggestions for our PR activities, asking, "what about doing this?" I was grateful because I felt that "these are perspectives we couldn't have found on our own." I was also truly happy that the intermediate wholesalers, city council members, and other market stakeholders told us that our activities are meaningful.

Although I was in charge of PR, this fiscal year I went beyond that framework and also participated in service and product development activities. I was able to share the knowledge I gained there, as well as things that at first glance might seem unrelated to the "Market School," with many people at this final presentation meeting.

Following the interim presentation, I am filled with gratitude for being provided with such a valuable opportunity and for having so many people attend. Truly...