Sailor Pen Renews "Ink Studio" Brand for Global and Art Scene Focus
Key facts
- Sailor Pen Renews "Ink Studio" Brand for Global and Art Scene Focus
- Sailor Pen will launch "INK STUDIO," a renewed brand of its popular "Ink Studio" ink event, on June 27, 2026, targeting the global and art scenes. The lineup will be refreshed to 50 colors, featuring new packaging and color sample functions.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Sailor Pen will launch "INK STUDIO," a renewed brand of its popular "Ink Studio" ink event, on June 27, 2026, targeting the global and art scenes. The lineup will be refreshed to 50 colors, featuring new packaging and color sample functions.
- Citation
- Sailor Pen Renews "Ink Studio" Brand for Global and Art Scene Focus (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Sailor Pen will launch "INK STUDIO," a renewed brand of its popular "Ink Studio" ink event, on June 27, 2026, targeting the global and art scenes. The lineup will be refreshed to 50 colors, featuring new packaging and color sample functions.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 11:00
- 🔍 Collected: June 9, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (77h 23m after Collected)
Sailor Pen Co., Ltd. (President: Mitsuru Tamura, Headquarters: Minato-ku, Tokyo) will launch "INK STUDIO" on Saturday, June 27, 2026, at Sailor Pen product retailers nationwide.
■ From "Ink Studio" to "INK STUDIO"
"Ink Studio," the color ink newly produced based on the know-how cultivated at the "Ink Studio" event and customer feedback obtained through color matching of over 20,000 colors, will be reborn as "INK STUDIO."
The lineup will be refreshed from the conventional 100 colors to "a total of 50 colors," which includes 40 colors carefully selected based on the results of the "Ink Studio General Election" held in January of this year and the overall balance, plus 10 new colors to expand expression in illustrations and drawings.
This renewal aims to position the brand for the global market as well as the art scene where people enjoy creating with ink.
● New Packaging Focused on Paper Quality, Customizable with Ink
The packaging uses carefully selected paper quality with excellent ink absorbency and color development. Customers can draw or color on the package using the ink inside, allowing for maximum enjoyment of ink creation.
● "Top Color Sample" Function for Easy Storage Identification
An illustration of the ink bottle is placed on the top surface of the package. By coloring this illustration with the ink inside, it serves as a color sample that allows for immediate identification of the ink color when stored on shelves.
● Improved Design and Visibility for Comfortable Multi-Color Use
Large color numbers are placed on the front of both the bottle and the package. This design prioritizes convenience and visibility for users when using multiple colors side-by-side, especially in drawing scenes such as plants, buildings, and animals.
"10 New Colors" to Expand Expressive Range
While adjusting the overall color balance, 10 new colors (321, 232, 271, 336, 467, 574, 674, 778, 862, 968) have been added, focusing on tones that are easy to use for illustration production. This will further enrich drawing expressions such as color mixing and gradients.
About the "Ink Studio General Election"
Prior to the renewal to "INK STUDIO," a user voting campaign "Ink Studio General Election" was held in January of this year, targeting all 100 colors of "Ink Studio."
The 40 colors continuing from "Ink Studio" were selected based on the popular colors that ranked high in this voting result.
Selection was not based solely on ranking, but also involved a multifaceted review of color harmony and overall color balance, considering the practicality of "INK STUDIO" in the global and art scenes going forward.
"INK STUDIO" Total 50 Colors
Regarding Discontinued Colors (60 Colors)
Sixty colors from "Ink Studio" that will not be carried over to "INK STUDIO" due to this renewal will be available for made-to-order sales on Sailor Pen's official online store, "Sailor Shop."
We are establishing a system that allows customers to continue purchasing their favorite colors with peace of mind, and we will flexibly respond to diverse ink needs.
Sailor Pen Official Online Store URL: https://sailorshop.jp/products/13-2010_inkst
【Product Specifications】
Product Name: Fountain Pen Ink Bottle
INK STUDIO Dye Ink 20ml
Suggested Retail Price: ¥1,760 (¥1,600 excluding tax)
Ink Type: Water-based Dye Ink
Volume: 20ml
Bottle Size: W34×D34×H58mm, 94g
Package: Paper Box
Package Size: W37.5×D37.5×H61mm, 100g
【Inquiries Regarding Product Handling】
User Service: 0120-191-167 (Toll-free)
■ From "Ink Studio" to "INK STUDIO"
"Ink Studio," the color ink newly produced based on the know-how cultivated at the "Ink Studio" event and customer feedback obtained through color matching of over 20,000 colors, will be reborn as "INK STUDIO."
The lineup will be refreshed from the conventional 100 colors to "a total of 50 colors," which includes 40 colors carefully selected based on the results of the "Ink Studio General Election" held in January of this year and the overall balance, plus 10 new colors to expand expression in illustrations and drawings.
This renewal aims to position the brand for the global market as well as the art scene where people enjoy creating with ink.
● New Packaging Focused on Paper Quality, Customizable with Ink
The packaging uses carefully selected paper quality with excellent ink absorbency and color development. Customers can draw or color on the package using the ink inside, allowing for maximum enjoyment of ink creation.
● "Top Color Sample" Function for Easy Storage Identification
An illustration of the ink bottle is placed on the top surface of the package. By coloring this illustration with the ink inside, it serves as a color sample that allows for immediate identification of the ink color when stored on shelves.
● Improved Design and Visibility for Comfortable Multi-Color Use
Large color numbers are placed on the front of both the bottle and the package. This design prioritizes convenience and visibility for users when using multiple colors side-by-side, especially in drawing scenes such as plants, buildings, and animals.
"10 New Colors" to Expand Expressive Range
While adjusting the overall color balance, 10 new colors (321, 232, 271, 336, 467, 574, 674, 778, 862, 968) have been added, focusing on tones that are easy to use for illustration production. This will further enrich drawing expressions such as color mixing and gradients.
About the "Ink Studio General Election"
Prior to the renewal to "INK STUDIO," a user voting campaign "Ink Studio General Election" was held in January of this year, targeting all 100 colors of "Ink Studio."
The 40 colors continuing from "Ink Studio" were selected based on the popular colors that ranked high in this voting result.
Selection was not based solely on ranking, but also involved a multifaceted review of color harmony and overall color balance, considering the practicality of "INK STUDIO" in the global and art scenes going forward.
"INK STUDIO" Total 50 Colors
Regarding Discontinued Colors (60 Colors)
Sixty colors from "Ink Studio" that will not be carried over to "INK STUDIO" due to this renewal will be available for made-to-order sales on Sailor Pen's official online store, "Sailor Shop."
We are establishing a system that allows customers to continue purchasing their favorite colors with peace of mind, and we will flexibly respond to diverse ink needs.
Sailor Pen Official Online Store URL: https://sailorshop.jp/products/13-2010_inkst
【Product Specifications】
Product Name: Fountain Pen Ink Bottle
INK STUDIO Dye Ink 20ml
Suggested Retail Price: ¥1,760 (¥1,600 excluding tax)
Ink Type: Water-based Dye Ink
Volume: 20ml
Bottle Size: W34×D34×H58mm, 94g
Package: Paper Box
Package Size: W37.5×D37.5×H61mm, 100g
【Inquiries Regarding Product Handling】
User Service: 0120-191-167 (Toll-free)
FAQ
What kind of brand is "INK STUDIO"?
It is a color ink brand by Sailor Pen, targeting the global market and art scene, renewed based on the know-how of the previous "Ink Studio."
What are the features of the new colors?
Ten colors have been added, focusing on easy-to-use tones to expand expression in illustrations and drawings, bringing the total to 50 colors for a wider range of expression.
How has the packaging evolved?
It uses paper with excellent ink absorbency and color development, allowing direct drawing with ink, and the top color sample function enables quick color identification from shelves.
Where can discontinued inks be purchased?
The 60 colors being discontinued due to the renewal will be available for made-to-order sales on Sailor Pen's official online store, "Sailor Shop."
How will the global expansion be carried out?
The brand name is being changed to "INK STUDIO," with plans for product development and promotion targeting the international market.