Shine Bright: Swarovski Delivers an Energetic Summertime

Swarovski Global Brand Ambassador Ariana Grande

Swarovski ushers in the sun-drenched season with a new jewelry collection that captures a spike of euphoric energy. 'Swarovski Summertime', bursting with joy and vibrant colors, symbolizes a moment of glamour and self-expression for the maison.

Global Brand Ambassador Ariana Grande embodies this season's energy of 'more fun, more daring' in the summer brand campaign, wearing playful pieces and juicy color combinations.

From candy-colored jewelry and strawberry motif designs to luscious fruit charms, Swarovski Summertime offers a fresh aesthetic for those who want to express themselves fully.

Millenia Watch

Colors inspired by sweets bring new allure to timepieces in the Swarovski watch collection inspired by the iconic Millenia. The bold octagon-cut crystals that define the jewelry series can be enjoyed in maximalist layering or worn as a vibrant accent on their own.

Swarovski Charms, enabling ultimate personalization, combine luscious fruits, adorable bees, and lucky motifs to capture summer fun in miniature. Each charm not only adds extra sparkle to jewelry but also makes an exciting gift.

Idyllia Necklace

Standing out as the season's signature motif, the strawberry jewelry is crafted using a technique new to the maison. By encapsulating precisely cut red crystals in five shades within clear resin, it achieves an irresistibly juicy fruit expression. This series, consisting of a pendant, ring, and charm, is perfect for picnics, garden parties, and luminous summer nights.

The 'Swarovski Summertime' campaign, featuring Global Brand Ambassador Ariana Grande, is an invitation to shine throughout the sunny season. The campaign will launch in Japan on June 3, 2026, and the collection will be available in stores and online from June 2026.

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About Swarovski

Magician of Light since 1895

Swarovski is a brand that celebrates luxurious joy and free self-expression, creating beautiful, sparkling creations backed by a pursuit of perfect quality and craftsmanship.

Founded in Austria in 1895, Swarovski designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds, zirconia, jewelry, accessories, home decor, and crystal decorations for automobiles.

Swarovski Crystal Business operates in over 140 countries and regions, with 2,200 Swarovski stores and selected multi-brand partners, and 18,300 employees. Swarovski Crystal Business, together with its sister companies Swarovski Optik (optical instruments) and Tyrolit (abrasives), forms the Swarovski Group. Contributing to a responsible relationship with people and the planet is a tradition inherited by Swarovski. Today, this legacy focuses on circular innovation rooted in sustainability initiatives across the entire value chain, supporting diversity, inclusion, and self-expression. Through the Swarovski Foundation's philanthropic activities, it supports charitable organizations that create positive environmental and social impact.