Just Walk the Streets and Your Favorite Shops Naturally Accumulate: AI-Powered Gourmet App 'Smafoo' Beta Launched

Smart Food Co., Ltd. has released the beta version of 'Smafoo', a proposal-type gourmet app that leverages short videos and AI recommendations.

"Check the atmosphere on social media, look up the rating on a gourmet site, measure the distance on a map app" — you're already tired just from that. Smafoo aims to make that entire process unnecessary.

This app uses AI to learn the user's location information, video viewing tendencies, and preferences, suggesting compatible restaurants during daily commutes and stays. Without actively searching, a restaurant that matches your current mood appears alongside a short video, and shops that catch your interest naturally accumulate in a 'Discovery List'.

Please try this completely new gourmet experience of 'encountering' rather than 'searching'.

Find and accumulate your favorite shops just by walking. Smafoo's new proposal-type gourmet experience.

Just choose your preferences, and your daily commute turns into a discovery.

Using Smafoo requires almost doing nothing.

After installation, simply select your favorite genres like 'Yakitori', 'Italian', 'Cafe', and the points you value when choosing a restaurant, such as 'Cost Performance', 'High Rating', 'Atmosphere', and then just walk around town as usual.

Smafoo runs in the background, automatically finding 'a restaurant near your current location that seems right for you' based on your current location and preferences.

When you're wondering what to eat next weekend — open the list, and you'll find 'restaurants you want to go to' that you didn't even realize you were interested in.

Just by selecting your favorite genres and important points, Smafoo finds shops that catch your interest from your daily life.

*Location information and notification settings can be changed at any time from within the app or device settings.

An AI agent for food that understands your preferences.

In addition to the initially selected genres and important points, Smafoo gradually learns each user's preferences based on actions such as viewing, saving, and swiping.

Furthermore, based on reviews, videos, store information, and store characteristics, it recommends a restaurant that is a good match for the individual, not just one with a high rating.

The more you use it, the clearer your preference profile becomes, leading to encounters with shops you couldn't have searched for yourself and unexpected discoveries.

Smafoo gradually learns each user's preferences based on genres, important points, and actions like viewing and saving.

Discover while walking. Receive while living.

With Smafoo, the way you encounter shops changes depending on whether you are moving or staying.

When walking, discover shops near your current location.

Near places you frequent, like home or work, new shops or ones that seem right for you are delivered as candidates.

Even in unfamiliar places like travel or business trip destinations, Smafoo finds interesting restaurants nearby based on your current location and preferences.

When walking, Smafoo finds shops near your current location; at places you frequent like home or work, it finds them from within your living area.

Shops you unconsciously encounter are automatically saved to a 'Discovery List' that you can review later.

Linked to location information, it automatically collects restaurants along your daily commute routes. 'New discoveries' gradually accumulate through your daily movements.

Shops found with Smafoo don't just disappear; they are saved as candidates you can review later.

Even if you don't go immediately, saving a shop that caught your interest allows you to use it as a candidate for your next meal out, a place to visit on the weekend, or a restaurant to try on a trip.

The shops you encounter in your daily life gradually become your own personal gourmet stock.

This 'accumulation of discoveries' experience is a major feature of Smafoo.

Found shops accumulate in a 'Discovery List' that you can review later, and can be used as candidates for your next meal out.

Of course, it also smoothly handles urgent searches like 'I need a restaurant near here right now!'.

Smafoo is a gourmet app that not only makes AI suggestions but also allows users to search immediately when they want.

You can search for shops around your current location by distance or genre, or intuitively narrow down by purpose such as 'New Shops', 'Highly Rated', 'B-Class Gourmet', 'Date', etc.

Current location search, purpose-based search, short videos, AI review summaries, and store information are all consolidated into a single flow. You can check the atmosphere, features, rating, distance, and budget of a searched shop all at once, allowing you to quickly decide if it's right for you.

With Smafoo, you can check all the decision-making materials for choosing a restaurant, which previously required going back and forth between multiple sites and apps, in a single flow.

・Discover through suggestions.
・Search on your own.
・Make intuitive decisions with videos and reviews.

Smafoo provides the discovery, search, and decision-making needed for daily dining out as a single experience.

Why can Smafoo find shops that suit your taste?

Nationwide restaurant data updated monthly.

Smafoo continuously checks restaurant information nationwide, cross-analyzing social media, videos, reviews, and official store information. A full update once a month keeps the information fresh.

By cross-referencing social media buzz, atmosphere on video platforms, reviews and ratings on gourmet sites, and official store information, it captures the charm of a restaurant that is hard to see from scores alone.

The more you use it, the more accurate your preferences become.

Smafoo gradually learns your preference tendencies based on actions like viewing, searching, saving, and swiping.

By combining store data with individual user behavior data, it becomes easier to recommend shops that are a good match for that person.

Constantly updated store data and learning of individual user preferences.

By combining these two, Smafoo supports encounters with shops that feel 'right for you'.

Future Outlook: Beyond a Search App, Towards a New Dining Experience

Aiming for a full product release in the summer of 2026, Smafoo will evolve from a mere 'tool for finding shops' to seamlessly connect the discovery, visit, and experience of dining out.

Centered on AI-powered personalization for each individual, it will promote store appeal, inbound support, and external partnerships with reservation and mobility services. It aims to reduce industry friction such as 'search and comparison fatigue' caused by information overload and 'bias in customer acquisition', building an ecosystem where great restaurants naturally reach the people who truly want them.

Starting from the discovery experience of dining out, Smafoo aims to be a gourmet platform where people, shops, regions, and partners naturally connect. Details regarding business partnerships and collaborations for the product release will be announced sequentially.

Read the full message from the representative

The thoughts behind Smafoo and the background of wanting to redesign the way restaurants and people meet for the modern era are published in the words of the representative, Jun Onishi.

Service Overview
Service Name: Smafoo
Provider: Smart Food Co., Ltd.

Compatible Devices: iPhone (Android version to be provided sequentially)
Category: Gourmet App / AI Recommendation