Experience-based Event Planned by Atomi University Students Responds to Gen Z's Curiosity to "Find Their Own Way to Drink": "Time Travel Exhibition - A Journey Through Eras, Starting with a Drink" Exploring the History of Alcohol

SUMADORI Inc. (Head office: Sumida-ku, Tokyo; Representative Director and President: Tetsuya Takahashi), as part of the "Shibuya Smart Drinking Project" which addresses social issues in Shibuya Ward and strives to create a society where diverse ways of drinking are respected, will hold the experiential exhibition event "Time Travel Exhibition - A Journey Through Eras, Starting with a Drink," in collaboration with the seminar of Associate Professor Satoshi Nakanishi at Atomi University. The event will take place from May 13th (Wednesday) to May 31st (Sunday) at "SUMADORI Meets," which opened on April 3rd. This project was conceived by students from Associate Professor Satoshi Nakanishi's seminar at Atomi University, based on the real-life feelings of contemporary young people who feel "perplexed" by drinking occasions and want to "find their own way to enjoy." A survey conducted independently revealed that approximately 70% had "never felt the historical background of alcohol," and about 90% responded that they "would like to find a way to drink that suits them perfectly." This indicates that while opportunities to learn about the history of alcohol have been scarce, many people are interested in finding their own suitable ways to enjoy it. Furthermore, the project focused on the idea that "humanity has freely changed its relationship with alcohol according to the times." Through the creation of diverse drinking cultures from ancient times to the present, the event aims to be a place where smart drinking can be more naturally embraced as a personal choice, by re-learning about alcohol not just as a mere luxury item, but within its historical and cultural context. Inside the venue, visitors can learn how people have changed their relationship with alcohol in response to different historical backgrounds and environments, by exploring ancient times tracing the origins of sake, the Middle Ages when wine culture spread, the Age of Discovery which was intertwined with arduous voyages, the Edo period when unique Japanese izakaya culture developed, and the Prohibition era when new ways to enjoy cocktails were sought amidst restrictions. By looking back at this history, the exhibition offers an experience to discover one's own suitable alcohol and drinking style while enjoying cocktails inspired by each era. Title: Time Travel Exhibition - A Journey Through Eras, Starting with a Drink Venue: SUMADORI Meets 2F Prefas Omotesando, 4-11-6 Jingumae, Shibuya-ku, Tokyo Period: May 13th (Wednesday) to May 31st (Sunday), 2026 Opening Hours: Tuesday - Thursday: 12:00 - 20:00 (Last order 19:30) Friday - Sunday: 12:00 - 23:00 (Last order 22:00) Content: Exhibition of illustrations from each era, provision of original cocktails, "Ideal Drinking Style Board" experience ■ About "Time Travel Exhibition - A Journey Through Eras, Starting with a Drink" This exhibition is an experiential display aimed at making modern smart drinking feel more familiar by exploring the history of alcohol. It seeks to provide visitors with more than just information, encouraging positive discoveries such as "alcohol has such a history," "there's such a wide range of flavors and ways to enjoy it," and "it's okay to choose a way to enjoy that suits me." *All cocktails are non-alcoholic. Mead Spirits (900 yen) A non-alcoholic reproduction of mead, said to be the oldest alcoholic beverage, using rich-flavored grape juice and Alain Milliat. Enjoy by dissolving honey from a spoon to your preference. Glühwein (900 yen) A non-alcoholic reproduction of German-origin Glühwein, which spread throughout Europe in the Middle Ages. Coffee is added as an accent for a rich flavor. Dark and Stormy (900 yen) Inspired by the Caribbean Sea during the Age of Discovery. A mature flavor with rum-flavored syrup and the spiciness of ginger beer. Non-alcoholic absinthe herbs provide an accent. Plum Soda (900 yen) Expressing the vibrant splendor of the Edo period. A friendly cocktail with a good balance of plum and strawberry. Screwdriver (900 yen) A non-alcoholic representation of the Screwdriver cocktail, born during the Prohibition era. It's also fun to drink while eating sweets shaped like cigars. ■ About SUMADORI Meets This is an experiential store that offers drink menus with 0%, 0.5%, and 3% alcohol content, as well as an original cocktail menu that can be chosen from 180 combinations, and newly established content where visitors can diagnose their "drinking party character." Through experiential content that goes beyond the framework of dining, it provides a place for both drinkers and non-drinkers to enjoy and understand their own unique drinking style. Focusing on young people in their 20s who are just beginning to engage with alcohol, even among those who were previously unfamiliar with it, the aim is to be a "place to encounter" their own way of enjoying "places with alcohol."