Summer in Two Acts: "Cool" & "Spicy"! Spring Valley Brewery Launches "ENJOY! CRAFT 2026 Summer" from June 1st
Key facts
- Summer in Two Acts: "Cool" & "Spicy"! Spring Valley Brewery Launches "ENJOY! CRAFT 2026 Summer" from June 1st
- Spring Valley Brewery (SVB) will launch its summer campaign at its Tokyo and Kyoto locations starting June 1st. Featuring presales of the new "Fruity Saison" beer, citrus-themed food pairings, digital art installations, and a spicy food festival in July, the event offers multifaceted ways to enjoy craft beer.
- Source: PR Times
- Date: May 22, 2026
Direct answer
Spring Valley Brewery (SVB) will launch its summer campaign at its Tokyo and Kyoto locations starting June 1st. Featuring presales of the new "Fruity Saison" beer, citrus-themed food pairings, digital art installations, and a spicy food festival in July, the event offers multifaceted ways to enjoy craft beer.
- Citation
- Summer in Two Acts: "Cool" & "Spicy"! Spring Valley Brewery Launches "ENJOY! CRAFT 2026 Summer" from June 1st (May 22, 2026), PR Times
- Source
- PR Times
- Date
- May 22, 2026
Spring Valley Brewery (SVB) will launch its summer campaign at its Tokyo and Kyoto locations starting June 1st. Featuring presales of the new "Fruity Saison" beer, citrus-themed food pairings, digital art installations, and a spicy food festival in July, the event offers multifaceted ways to enjoy craft beer.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 20:00
- 🔍 Collected: May 22, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 07:12 (115h 41m after Collected)
Spring Valley Brewery Co., Ltd. (SVB) will host its 2026 summer campaign, "ENJOY! CRAFT 2026 Summer," at SVB Tokyo and SVB Kyoto starting Monday, June 1st. The campaign is structured in two acts: "Cool" for early summer and "Spicy" for mid-summer.
### Presale of Summer-Limited "Fruity Saison"
From June 1st, SVB will offer presales of the "SPRING VALLEY BREWERY Fruity Saison (Limited Time)" ahead of its national release. The beer features fruity aromas derived from yeast and a refreshing, light finish.
### SVB Tokyo: FRUITY SUMMER FAIR (June 1 - July 10)
Tokyo's location will feature dishes using citrus elements designed to pair with the Fruity Saison.
- **Jidori Sudachi Udon with Fruity Saison Gelée** (1,500 JPY): A topping of beer-derived gelée enhances the natural sweetness of the wheat noodles.
- **Digital Experience**: A special video, "SVB 2026 Summer," created by artists Shin Yamazaki, Kyohei Maekawa, and majocco, will be shown on a 6-meter see-through LED screen.
### SVB Kyoto: Cool Summer New Fair (June 1 - July 31)
Kyoto will focus on pairings using seasonal vegetables and fruits to beat the basin city's heat. The "SUMMER BEER FLIGHT" (2,000 JPY) will also be available.
### Upcoming Events
In July, SVB Tokyo plans to host a two-day "Spicy Gourmet Festival" featuring pairings of craft beer with dishes using global spices. Reservations are now open.
### Presale of Summer-Limited "Fruity Saison"
From June 1st, SVB will offer presales of the "SPRING VALLEY BREWERY Fruity Saison (Limited Time)" ahead of its national release. The beer features fruity aromas derived from yeast and a refreshing, light finish.
### SVB Tokyo: FRUITY SUMMER FAIR (June 1 - July 10)
Tokyo's location will feature dishes using citrus elements designed to pair with the Fruity Saison.
- **Jidori Sudachi Udon with Fruity Saison Gelée** (1,500 JPY): A topping of beer-derived gelée enhances the natural sweetness of the wheat noodles.
- **Digital Experience**: A special video, "SVB 2026 Summer," created by artists Shin Yamazaki, Kyohei Maekawa, and majocco, will be shown on a 6-meter see-through LED screen.
### SVB Kyoto: Cool Summer New Fair (June 1 - July 31)
Kyoto will focus on pairings using seasonal vegetables and fruits to beat the basin city's heat. The "SUMMER BEER FLIGHT" (2,000 JPY) will also be available.
### Upcoming Events
In July, SVB Tokyo plans to host a two-day "Spicy Gourmet Festival" featuring pairings of craft beer with dishes using global spices. Reservations are now open.
FAQ
What new beer is Spring Valley Brewery launching on June 1st, 2026?
Spring Valley Brewery is launching the 'Fruity Saison' beer on June 1st, 2026.
Where will the 'ENJOY! CRAFT 2026 Summer' campaign by Spring Valley Brewery take place?
The campaign will take place at Spring Valley Brewery's Tokyo and Kyoto locations.
What type of food event is scheduled at Spring Valley Brewery in July 2026?
A spicy food festival is scheduled at Spring Valley Brewery in July 2026.
What thematic food pairings accompany the Fruity Saison beer launch in June 2026?
Citrus-themed food pairings accompany the Fruity Saison beer launch in June 2026.
What additional experience besides beer and food is offered at SVB's 2026 summer campaign?
Digital art installations are offered alongside beer and food at SVB's 2026 summer campaign.