Entering the Era Where AI Does the "Shopping" for You: Stripe Conducts Survey on Preparation for Agentic Commerce

Stripe, which builds programmable financial services, conducted a survey on the readiness for Agentic Commerce among large enterprises with over 1,000 employees nationwide, primarily in the retail, food and beverage, service, finance, and insurance industries that operate services via EC. Agentic Commerce is a new form of purchasing behavior where AI agents handle everything from product search to comparison and purchase. Last year, Stripe released the Agentic Commerce Protocol (ACP), an open standard for Agentic Commerce, and the Agentic Commerce Suite (ACS), which allows companies to start selling through multiple AI agents. Most recently, they also announced the Machine Payments Protocol (MPP), an open standard that allows AI agents to make payments automatically without human intervention. Stripe is advancing the construction of a comprehensive economic zone for the ever-evolving AI agents.

- Although not yet deployed in Japan, it was found that the word and concept of "Agentic Commerce" are already beginning to permeate. Also, about 70% of companies expect it to have some impact on Japanese business in the near future. - About 60% of companies responded that they are considering its introduction. Of those, 64.4% plan to introduce it within 3 years. - Many companies expect automation and improvements in purchase rates and sales through its introduction. On the other hand, there are many companies that require system upgrades and linkages, including security measures and the development of customer data platforms, for the introduction. Concerns included a shortage of internal human resources and reliability of AI. - Product categories thought to be easily accepted are daily necessities, food and beverages, and subscription services like video streaming at the top. It was revealed that companies also expect to provide value such as "improved convenience through automation of regular and repeat purchases," and demand is anticipated for services expected to have continuous use at small amounts. Although not yet deployed in Japan* (As of March 2026), it was found that the word and concept of "Agentic Commerce" are already beginning to permeate. Also, it became clear that about 70% of companies expect Agentic Commerce to have some impact on Japanese business in the near future. When asked about their understanding of the impact Agentic Commerce will have on existing EC models, about 70% (70.3%) of the total responded that they know the word or understand the overview. It became clear that "Agentic Commerce" is beginning to permeate among many corporate representatives. Also, in response to the question, "How do you expect purchasing behavior by AI agents to impact your industry over the next 3 to 5 years?", about 70% (65.3%) of companies expected some impact, with "Parts of the business will change (such as replacing some existing channels)" (43.3%), or "Existing business models will fundamentally change" (22.0%). The layers with the highest interest in Agentic Commerce were, in order, "Site managers/Project leader level (middle layer)" (27.0%), "Practitioner/Developer level" (20.5%), and "Executive/Upper management level" (15.3%). It can be seen that while interest in Agentic Commerce is rising among those who actually work on the front lines, there is still a temperature difference with the management layer making the final decisions. Regarding the status of preparations for the introduction of Agentic Commerce, about 60% (57.5%) of the total companies responded that they are considering its introduction. Also, of those, 64.4% are advancing plans for introduction within 3 years, revealing enthusiasm for early introduction. Regarding the status of preparations for the introduction of Agentic Commerce, it became clear that about 60% of total companies (57.5%) are considering its introduction, with "Already budgeted" (14.7%), "Plan to budget from next fiscal year onwards" (18.8%), or "Under consideration but undecided" (24.0%). Also, the guide of Agentic Commerce...