[Himeji First] Turning travel into an 'unforgettable story.' Urban limousine service 'CLoVER Hire' launches in the World Heritage city of Himeji.

GPM Co., Ltd. (Headquartered at 731-1 Chiyoda-cho, Himeji City, Hyogo Prefecture; President: Katsunori Arikawa) announced that its CLoVER division (Executive Officer/Division Manager: Shusuke Isoda) launched 'CLoVER Hire' (Business Permit No.: KIN-UN-JI-NI No. 1096; Manager: Koji Eguchi), the first urban limousine service in Himeji, in May 2026.

Himeji, an international tourist city home to the World Heritage Himeji Castle, attracts numerous guests from within Japan and overseas. CLoVER Hire is a fully reservation-based urban limousine service designed to provide peace of mind to tourists (including inbound travelers), business users, and local residents.

We provide more than mere transportation from point A to point B. We offer a premium, memorable travel experience that begins the moment the door opens. With latest luxury vehicles and professionally trained chauffeurs, we are updating the value of mobility in the Himeji-Harima area.

Services are available starting from 2 hours. We cater to a wide range of needs, including airport transfers, golf course transfers, shopping, dining, business site visits, inbound support, and tourism loops, from short trips to long-term engagements. Reservations and payments can be made easily 24/7 via the official website.

■ GPM's approach to regional revitalization in the Himeji-Harima area
GPM's CLoVER division develops businesses that rediscover regional charm and connect it to a valuable future. Our main business domains include 'real estate utilization and traditional house renovation,' 'local tourism business,' and the newly launched 'urban limousine business.' The name 'CLoVER' embodies the sentiment of 'Create Local Value & Enhance Regeneration.'

■ Connecting scattered regional resources into a comprehensive tourism infrastructure
The Himeji-Harima area is rich in historical, cultural, food, nature, and craftsmanship resources, but ease of travel has been a challenge. CLoVER Hire serves as a travel service that connects these resources with high-quality hospitality, creating new value for regional tourism.

■ A next-generation transportation safety net for an aging society
CLoVER Hire's role extends beyond tourism and business transfers. Resolving the anxiety and inconvenience of daily mobility—such as hospital visits and shopping due to an aging population—is a vital mission. We provide personalized service through a fully reservation-based system, contributing to a region where people can feel the joy of living freely and well at any age.

■ Why 'Urban Limousine' instead of a regular taxi?
CLoVER Hire is a fully reservation-based 'Special Passenger Automobile Transportation Business.' There is no need to look for a vehicle on the street. We quietly and reliably pick you up at the designated time and place. You can use our service with peace of mind for any occasion where punctuality and comfort are required.