Armani / Casa — Quiet Elegance Drawn by Light and Space — Holding a Spatial Installation at MMoP

Armani/Casa will present a spatial installation embodying the brand's worldview, "ARMANI/CASA Exhibition — Quiet Elegance Drawn by Light and Space," at MMoP (Miyota Museum of Photography) in Miyota Town, Nagano Prefecture, from Saturday, April 25th to Wednesday, May 6th.

The philosophy embodied by Giorgio Armani, "Elegance is not about catching the eye, but about remaining in the heart," extends beyond fashion to architectural spaces, continuing today as a dialogue of light, shadow, space, and structure.

Armani/Casa was born in 2000 as a home collection that reflects designer Giorgio Armani's aesthetic into living spaces. The philosophy cultivated in fashion—a sense of proportion, restrained beauty, and deep insight into materials—is consistently reflected in its furniture, lighting, textiles, and more.

Structure over decoration, space over assertion. This is the space Armani/Casa aims for. It values not just creating rooms, but also the flow of time and refined sensibility within them.

Memory of Space — Logo Lamp: The Origin of the Brand

The core of this installation is the table lamp "Logo Lamp," designed by Giorgio Armani himself in 1982. Born to softly illuminate the hands working on design sketches, this lamp features a unique form that precisely directs light without obstructing the view. It encapsulates Armani's philosophy of balancing functionality and beauty, continuing to be loved as an icon that most purely reflects Armani/Casa's aesthetic.

This exhibition also introduces an archival selection that traces Giorgio Armani's residences scattered across Milan, Paris, Pantelleria, Forte dei Marmi, St. Moritz, and Saint-Tropez, through photography.

Common to these spaces are tranquility and the tension created by light and structure.

Furniture is placed, light streams in, and time accumulates. The exhibition quietly traces how Armani's aesthetic has materialized from philosophy into space through photographs.

This is the first time such an installation, bringing together archival photographs of residences, has been presented globally.

Furniture speaks of structure, and photographs speak of time.

The Logo Lamp, placed at the center of the exhibition, resonates with the natural light of MMoP, creating an installation where visitors can experience Armani's worldview.

MMoP — Miyota Museum of Photography
The venue, MMoP, is a complex facility centered around a photography museum located in Miyota Town, adjacent to Karuizawa.

In this serene space, echoing Armani/Casa's philosophy that values light and structure, away from the hustle and bustle of the city, please enjoy a moment of immersion in the brand's worldview.

■ Event Overview

Dates: Saturday, April 25th – Wednesday, May 6th (Holiday)
Hours: 10:00 – 17:00

Closed during the exhibition: Tuesday, April 28th

Admission: Free
Venue: MMoP (1794-1 Maze-guchi, Miyota-machi, Kitasaku-gun, Nagano Prefecture)

https://www.armani.com/ja-jp/armani-casa/experience/jp-installation/

Access:

From Tokyo Station, alight at "Karuizawa Station" on the JR Hokuriku Shinkansen (approx. 60 minutes)
Transfer to the Shinano Railway and alight at "Miyota Station" (approx. 20 minutes)
Approx. 10 minutes walk from Miyota Station to MMoP

Inquiries:

Armani / Casa 03-6274-7075

Giorgio Armani Japan 03-6274-7070

https://www.armani.com/ja-jp/armani-casa/experience/