Power Brand 'Kanreki Ishin' for the 100-Year Life Era Launches New Initiatives for the R55 Generation

'Kanreki Ishin' is a project launched to 'restore' the second half of life, coinciding with the year 2025 (Showa 100), when those born in 1965 reach the age of 60. The project is built on two concepts: 'Changing the Kanreki, Changing the Kanreki' and 'Living the second round of life with dreams and vitality.' It aims to increase the number of seniors who are physically and mentally fit and full of dreams.

Currently, applications for 'The Best Kan,' which selects 10 notable individuals turning 60, are open on the official website until December 1st. The specialized magazine for the 60-year-old generation, launched at the end of March, was so successful that it sold out on Amazon. The 'Wind from the West' promotional tour was also a success, featured by media outlets such as TV Nishinippon and Fukuoka Broadcasting.

Furthermore, the reader community 'Showa-bito Secret Base' is planned to expand across all 47 prefectures, with an event scheduled in Enoshima on July 18th. Moving forward, the project is seeking partners who agree with its concept and is launching a paid interview service exclusively for those over 60. Producer Akihiro Kitamura will serve as the interviewer, recording life stories in text or video format.