MACKAGE Announces 2026 World Cup Capsule Collection with the Croatian Football Federation (HNS)

MACKAGE, as the official off-field apparel supplier for the Croatian national team, has unveiled a capsule collection for the 2026 World Cup, featuring a campaign with star players.
businessNQ 54/100出典:PR Times

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  • 📰 Published: May 29, 2026 at 10:00
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MACKAGE, the official off-field apparel supplier for the Croatian national team, is proud to announce this collection, focusing on the shared values of "focus" and "technical skill." Despite having a population of less than 4 million, Croatia is a football powerhouse that consistently achieves world-class results. MACKAGE has built a global reputation through exceptional craftsmanship. Both share a commitment to discipline, precision, and excellence. This shared spirit is embodied in the collection through MACKAGE's philosophy, "AESTHETICS THAT PROTECT." The collection, available in both men's and women's lines, is suitable for all seasons. It features a wide range of items including technical outerwear, knits, polo shirts, and bottoms, subtly incorporating Croatia's national colors of red, white, and navy. Modular specifications such as detachable bibs and hoods allow for versatile styling. A campaign film expressing the world of this collection will also be released, featuring Croatian national team players such as Luka Modrić, Ivan Perišić, Dominik Livaković, Andrej Kramarić, Joško Gvardiol, Mateo Kovačić, Josip Stanišić, and Mario Pašalić. The shoot took place at a traditional Croatian club. Against a backdrop of a chessboard-like floor and the iconic Dalmatian dog, the film begins with a quiet tension, eventually unfolding into a lighthearted table football scene, capturing the atmosphere before a match. The collection also introduces MACKAGE's first-ever sneaker. Inspired by the HNS, this shoe completes the styling and embodies the balance between sport and sophistication, symbolizing the brand's challenge into a new category. MACKAGE CEO Tanya Golesic commented, "For me, with roots in Croatia, this collection is very special. I feel a strong empathy for the Croatian attitude, which is built on incredible focus, discipline, and high technical skill despite being a small country. These are the very values MACKAGE has cherished. We, too, have built our brand through precision, craftsmanship, and a pursuit of the highest standards." Long-time team captain Luka Modrić commented, "For me, what is important is to always be calm and persistent. This campaign accurately expresses that mindset. We are quietly focused, yet always prepared for the moment." Goalkeeper Dominik Livaković added, "Staying calm under pressure is everything. This campaign embodies that attitude, which is exactly what we value on the pitch." Furthermore, Croatian national team head coach Zlatko Dalić shared his thoughts on the collaboration, saying, "This partnership is not just about fashion; it embodies the team's discipline, unity, and excellence. MACKAGE understands what it means to deliver results under pressure, and I feel great significance in this alignment of values." Born in Montreal in 1999, MACKAGE has established a unique presence in the global luxury market. Based on the belief of "never compromising style for functionality" and the brand philosophy of "Aesthetics That Protect," the brand continues to propose modern luxury that balances superior functionality with sophisticated design. Under CEO Tanya Golesic, MACKAGE has evolved beyond an outerwear brand into a lifestyle brand that pursues innovation, craftsmanship, and a design approach that considers every detail.

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What is MACKAGE?

A luxury outerwear brand founded in Montreal in 1999.