[New Release] Making premium tequila more accessible. Sales of 100% agave tequila from Los Altos, "Rancho Alegre," have begun.

## JDOX Co., Ltd. Launches Premium Tequila "Rancho Alegre"

JDOX Co., Ltd. (based in Shinjuku, Tokyo) has begun distributing "Rancho Alegre," a 100% agave premium tequila produced by Productos Finos de Agave in the Los Altos region of Jalisco, Mexico.

### Rancho Alegre: Natural Flavor Without Additives

Rancho Alegre is a 100% agave premium tequila made from agave grown in the mineral-rich red soil of the Los Altos region. It is characterized by a natural flavor that brings out the essence of agave. It is produced by Productos Finos de Agave, founded in 1996, which boasts one of the largest scales among Mexican-owned tequila distilleries.

While regulations allow up to 1% of additives in 100% agave tequila for flavor adjustment or consistency, Rancho Alegre uses no additives, prioritizing a natural taste. Although 100% agave tequila is often perceived as expensive, Rancho Alegre achieves a relatively affordable price point. It is recommended for those who want to try 100% agave premium tequila or for restaurants wanting to offer affordable cocktails using it.

### Recommended Ways to Drink

With its fresh and clean taste, Rancho Alegre can be enjoyed straight or used as a cocktail base. It is particularly recommended for highballs or sours to pair with everyday meals. For restaurants, offering it as an affordable and easy-to-prepare cocktail helps differentiate their menus without complicating operations.

### About Productos Finos de Agave

Founded in 1996 by Ricardo Lopez of the Lopez family, who have long been involved in agave production in the town of Jesús María, Los Altos, Jalisco. The distillery has grown to employ over 1,000 people while remaining Mexican-owned. They manage everything from production to bottling in-house and produce many brands in addition to their own, enabling cost-effective, high-volume production. They combine traditional brick ovens with the latest technology and natural yeast to produce high-quality tequila.

### Product Overview

- **Rancho Alegre Blanco**
- Capacity: 750ml / Alcohol content: 40%
- Origin: Mexico (Jesús María, Jalisco)
- Ingredients: Blue Agave
- Aroma: Ramune soda, lemon, marshmallow, white pepper
- Taste: Crisp, clean taste with fresh agave. Hints of light citrus and herbs. Smooth and pleasant finish.

- **Rancho Alegre Reposado**
- Capacity: 750ml / Alcohol content: 40%
- Origin: Mexico (Jesús María, Jalisco)
- Ingredients: Blue Agave
- Aroma: Light oak, orange, vanilla, caramel
- Taste: Aged for about 6 months. A smooth, balanced flavor combining an agave base with mild oak aroma, sweet vanilla, and subtle spice from barrel aging.