Launch: Distribution of 'Siete Leguas', a Traditional 100% Agave Additive-Free Craft Tequila, Begins in Japan

Jadox Co., Ltd. (Shinjuku-ku, Tokyo) has begun distributing the premium tequila 'Siete Leguas', crafted by 'Casa Siete Leguas', a historic distillery in the Los Altos region of Jalisco, Mexico.

For this launch, alongside the 'Blanco', which embodies the brand's philosophy and quality, the lineup includes 'Reposado' and 'Añejo' varieties. We propose a wide range of ways to enjoy it, from straight to cocktails.

Craft Tequila 'Siete Leguas'

Founded in 1952 in Atotonilco El Alto, Jalisco, by Don Ignacio Gonzalez Vargas, 'Siete Leguas' has been family-run for three generations.

The brand name derives from 'Siete Leguas', the beloved horse of Pancho Villa, one of the most famous leaders of the Mexican Revolution. The name comes from an anecdote where the horse carried its wounded master on its back for 7 leagues (about 30 km) to save his life, symbolizing its 'indomitable spirit' and 'sincerity'.

It is a 100% agave tequila made solely from blue agave cultivated and harvested in the fertile lands around Atotonilco. By combining the traditional stone wheel 'Tahona' extraction with modern roller mill methods, it achieves a complex and deep flavor profile.

The agave, slowly heated over several days in brick ovens called mamposteria, is thoroughly crushed over time using the traditional stone wheel known as a Tahona.

Although this process requires significant time to complete, it stands apart from mass production and is highly evaluated worldwide as a craft tequila that maximizes the unique characteristics of the raw agave material.

Characteristics of the Production Method

Siete Leguas uses a 'closed' Tahona with no drain. The moisture extracted over time by a roller cut from volcanic rock and pulled by two mules is reabsorbed by the agave fibers before moving to fermentation. This method ensures that the umami of the agave is used to the very last drop.

The fruity and spicy tequila produced this way is blended with herbal and floral tequila made by extraction with a trapiche (mechanical roller mill) to complete Siete Leguas tequila. This exquisite blend of two production methods creates a multi-layered and profound taste.

Heating in a mamposteria and extraction with a Tahona require a lot of time and effort, making it a difficult method for mass production. Therefore, history shows that many distilleries switched to heating in huge autoclaves and extracting with mechanical roller mills. Amidst this, Siete Leguas is known as one of the few remaining distilleries that has preserved its traditional methods since its founding, continuing the old-fashioned practice of Tahona extraction using the power of horses (mules).

Recommended Ways to Drink

Straight: Enjoy the aroma and finish slowly, like whiskey or sake.

On the rocks: The edge softens, resulting in a mellow mouthfeel.

With soda: A crisp and light mouthfeel. Try pairing it with various dishes.

Cocktails: Of course, it can also be enjoyed as a cocktail base.

Any of these drinking styles can be enjoyed in various situations—before, during, or after meals. Also, mixing with hot water and pairing with Japanese cuisine is highly recommended.

This product, which is difficult to mass-produce, is ideal not only as a 'personal luxury' but also as a gift.

Product Overview

Siete Leguas Blanco

Volume: 700ml / Alcohol Content: 40%

Origin: Mexico (Atotonilco El Alto, Jalisco)

Ingredients: Blue Agave

Aroma: Green herbs / Sakura mochi / Clove / White pepper

Taste: The rich umami of agave is layered with herbal and spice nuances, harmonizing each flavor in a multi-layered way.

Siete Leguas Reposado

Volume: 700ml / Alcohol Content: 38%

Origin: Mexico (Atotonilco El Alto, Jalisco)

Ingredients: Blue Agave

Aroma: Dried fruits / Steamed agave / Grapefruit / Orange blossom

Taste: Aged for about 8 months. The faint aroma and sweetness derived from the barrel perfectly harmonize with the characteristics of the Blanco. A smooth and pleasant mouthfeel.

Siete Leguas Añejo

Volume: 700ml / Alcohol Content: 38%

Origin: Mexico (Atotonilco El Alto, Jalisco)

Ingredients: Blue Agave

Aroma: Peach / Raisin / Maple / Wood

Taste: Aged for about 2 years. While retaining the agave flavor, the aging process accentuates a fruity sweetness. An impressive, elegant aroma and finish.