Silicon Studio Officially Launches Physical AI Business
Silicon Studio announces the full-scale launch of its Physical AI simulation platform business, appointing Kenichi Hayashi, former NVIDIA Enterprise Marketing Director, as Chief Physical AI Officer (CPAIO). Leveraging 25 years of 3DCG technology and advanced platforms like NVIDIA Omniverse, the company aims to accelerate Physical AI development in Japan's manufacturing, automotive, and robotics industries.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 01:00
- 🔍 Collected: May 12, 2026 at 16:32
- 🤖 AI Analyzed: May 12, 2026 at 16:46 (14 min after Collected)
Silicon Studio Corporation (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Shinichiro Kajitani; TSE Standard: Securities Code 3907; hereinafter "the Company"), which develops digital content-related businesses primarily for the entertainment industry, as well as for various other industries such as automotive, video, and architecture, announced today the appointment of Kenichi Hayashi, former NVIDIA Enterprise Marketing Director, as Executive Officer and Chief Physical AI Officer (CPAIO).
Concurrently, the Company is officially launching its Physical AI simulation platform business. By leveraging its 25 years of accumulated real-time 3DCG technology and cutting-edge platforms such as NVIDIA Omniverse, Silicon Studio will promote the construction and provision of simulation environments that accelerate Physical AI development in Japan's manufacturing, automotive, and robotics industries.
Physical AI is a technology where AI perceives and judges the physical world and acts physically through robots, autonomous vehicles, and other means. For the development of Physical AI, an approach called "Sim2Real" is indispensable, which involves training AI on a digital twin that faithfully reproduces the real world and then transferring it to the real environment. However, there are few companies in Japan that can specialize in building this simulation platform, which requires advanced 3DCG technology, thus posing a barrier to the adoption of Physical AI in the industry.
Since its establishment, the Company has continuously refined its technical capabilities in the field of real-time 3DCG, and in recent years has actively expanded into industrial fields, including the machine learning training image generation solution "BENZaiTEN" and digital twin construction utilizing NVIDIA Omniverse. On this occasion, these technological assets will be redefined as a simulation platform for the Physical AI era, and with the appointment of a CPAIO, the Company will fully promote this as a core business.
Kenichi Hayashi has served as Enterprise Marketing Director at NVIDIA, standing at the forefront of the process of introducing AI technology to companies and industries. Upon joining the Company, Mr. Hayashi commented as follows:
"The rapidly evolving Physical AI, including humanoid robots, will have a significant impact on Japanese society, which faces various social challenges such as labor shortages. The technology required to build a simulation environment of the highest quality as a learning platform for this Physical AI is precisely the 3DCG technology that Silicon Studio has cultivated for 25 years. As a company that provides a learning, verification, and operation platform for operating Physical AI in the real world, we will do our utmost to become an indispensable partner for Japan's manufacturing and robotics industries to lead the world."
Shinichiro Kajitani, Representative Director and President, stated: "Since its establishment, our company has continued to lead the forefront of real-time 3DCG technology. We are confident that Physical AI is the area where our technology can create the greatest social impact. With the participation of Mr. Hayashi, who is well-versed in NVIDIA's enterprise market, we have established a system to deliver our technological capabilities to the industry as infrastructure for the Physical AI era. We aim for continuous improvement of corporate value through the growth of this new business."
■ About Silicon Studio Corporation
The Company is a company that aims to inspire creators and users with world-class technological capabilities. In addition to game and video production studios, we develop and promote businesses that provide 3DCG technology to various industries such as automotive, video, and architecture, and also operate a human resources business specializing in dispatching and introducing creative professionals. Our strengths include the ability to solve all challenges faced by game companies in a one-stop manner, including planning, technology, human resources, and operations, as well as the ability to expand 3DCG technology cultivated in the game industry to other industries. Silicon Studio's middleware, such as the post-effect middleware "YEBIS," the real-time rendering engine "Mizuchi," and the real-time global illumination "Enlighten," which provide advanced technology to game production sites, have been adopted in numerous AAA titles worldwide.
https://www.siliconstudio.co.jp/
* NVIDIA and NVIDIA Omniverse are trademarks or registered trademarks of NVIDIA Corporation in the United States and/or other countries.
* Other company names and product names mentioned are trademarks or registered trademarks of their respective companies.
Concurrently, the Company is officially launching its Physical AI simulation platform business. By leveraging its 25 years of accumulated real-time 3DCG technology and cutting-edge platforms such as NVIDIA Omniverse, Silicon Studio will promote the construction and provision of simulation environments that accelerate Physical AI development in Japan's manufacturing, automotive, and robotics industries.
Physical AI is a technology where AI perceives and judges the physical world and acts physically through robots, autonomous vehicles, and other means. For the development of Physical AI, an approach called "Sim2Real" is indispensable, which involves training AI on a digital twin that faithfully reproduces the real world and then transferring it to the real environment. However, there are few companies in Japan that can specialize in building this simulation platform, which requires advanced 3DCG technology, thus posing a barrier to the adoption of Physical AI in the industry.
Since its establishment, the Company has continuously refined its technical capabilities in the field of real-time 3DCG, and in recent years has actively expanded into industrial fields, including the machine learning training image generation solution "BENZaiTEN" and digital twin construction utilizing NVIDIA Omniverse. On this occasion, these technological assets will be redefined as a simulation platform for the Physical AI era, and with the appointment of a CPAIO, the Company will fully promote this as a core business.
Kenichi Hayashi has served as Enterprise Marketing Director at NVIDIA, standing at the forefront of the process of introducing AI technology to companies and industries. Upon joining the Company, Mr. Hayashi commented as follows:
"The rapidly evolving Physical AI, including humanoid robots, will have a significant impact on Japanese society, which faces various social challenges such as labor shortages. The technology required to build a simulation environment of the highest quality as a learning platform for this Physical AI is precisely the 3DCG technology that Silicon Studio has cultivated for 25 years. As a company that provides a learning, verification, and operation platform for operating Physical AI in the real world, we will do our utmost to become an indispensable partner for Japan's manufacturing and robotics industries to lead the world."
Shinichiro Kajitani, Representative Director and President, stated: "Since its establishment, our company has continued to lead the forefront of real-time 3DCG technology. We are confident that Physical AI is the area where our technology can create the greatest social impact. With the participation of Mr. Hayashi, who is well-versed in NVIDIA's enterprise market, we have established a system to deliver our technological capabilities to the industry as infrastructure for the Physical AI era. We aim for continuous improvement of corporate value through the growth of this new business."
■ About Silicon Studio Corporation
The Company is a company that aims to inspire creators and users with world-class technological capabilities. In addition to game and video production studios, we develop and promote businesses that provide 3DCG technology to various industries such as automotive, video, and architecture, and also operate a human resources business specializing in dispatching and introducing creative professionals. Our strengths include the ability to solve all challenges faced by game companies in a one-stop manner, including planning, technology, human resources, and operations, as well as the ability to expand 3DCG technology cultivated in the game industry to other industries. Silicon Studio's middleware, such as the post-effect middleware "YEBIS," the real-time rendering engine "Mizuchi," and the real-time global illumination "Enlighten," which provide advanced technology to game production sites, have been adopted in numerous AAA titles worldwide.
https://www.siliconstudio.co.jp/
* NVIDIA and NVIDIA Omniverse are trademarks or registered trademarks of NVIDIA Corporation in the United States and/or other countries.
* Other company names and product names mentioned are trademarks or registered trademarks of their respective companies.