Proactiv Launches First Medicated Concealer on June 29
Key facts
- Proactiv Launches First Medicated Concealer on June 29
- Proactiv, a pioneer in acne care, launches its first makeup product, the 'Acne Care Concealer'.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Proactiv, a pioneer in acne care, launches its first makeup product, the 'Acne Care Concealer'.
- Citation
- Proactiv Launches First Medicated Concealer on June 29 (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Proactiv, a pioneer in acne care, launches its first makeup product, the 'Acne Care Concealer'.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 18:00
- 🔍 Collected: June 12, 2026 at 09:21
- 🤖 AI Analyzed: June 12, 2026 at 10:18 (56 min after Collected)
The Proactiv Company KK announced the pre-sale of its first-ever makeup product, 'Proactiv Acne Care Concealer' (in two shades), starting June 29 through e-commerce websites. This medicated item combines acne care with skin coverage, coming from a brand that has held the top sales position in medicated acne skincare in Japan for 22 consecutive years.
The concealer contains Dipotassium Glycyrrhizate for acne and skin irritation prevention, as well as Tranexamic Acid, an active whitening ingredient. It uses a matte texture to prevent the concealer from highlighting acne due to light reflection and features a 'thin-film fit' formulation for strong adhesion. It also includes skin-moisturizing ingredients like CICA and Panthenol. The product is priced at 1,496 yen (including tax), with nationwide sales beginning September 1.
The concealer contains Dipotassium Glycyrrhizate for acne and skin irritation prevention, as well as Tranexamic Acid, an active whitening ingredient. It uses a matte texture to prevent the concealer from highlighting acne due to light reflection and features a 'thin-film fit' formulation for strong adhesion. It also includes skin-moisturizing ingredients like CICA and Panthenol. The product is priced at 1,496 yen (including tax), with nationwide sales beginning September 1.
FAQ
What is the name of Proactiv's first medicated makeup product launched on June 29?
The name of Proactiv's first medicated makeup product is Acne Care Concealer.
On what date did Proactiv officially release the Acne Care Concealer in 2024?
Proactiv officially released the Acne Care Concealer on June 29, 2024.
Which brand introduced the Acne Care Concealer as its first foray into makeup on June 29?
Proactiv introduced the Acne Care Concealer as its first foray into makeup on June 29.
What specific acne-fighting product did Proactiv launch on June 29, 2024?
Proactiv launched the Acne Care Concealer, a medicated makeup product, on June 29, 2024.
Why is Proactiv's June 29 product launch significant for the brand's history?
The June 29 launch of Acne Care Concealer marks Proactiv's first entry into the makeup category.