Injecting Willful Words into AI-Era Management: Corporate Philosophy Embodiment Program 'Tag-lize' Officially Launches Nationwide After 10 Successful Implementations

Zatsudan Co., Ltd. (Headquarters: Niigata City, Niigata; CEO: Takayuki Yokota) will officially begin nationwide provision of 'Tag-lize,' a corporate philosophy embodiment program that organizes a company's vision and philosophy through workshops and verbalizes it as a guiding tagline. This service is being officially rolled out to companies nationwide after confirming results such as improved hiring accuracy and accelerated new business development in 10 prior pilot companies. By utilizing online tools, support can be provided regardless of location. In an age where AI can generate words in an instant, we support corporate growth with 'living words' imbued with the passion and determination of management and employees themselves, not words given by someone else. ■What is the 'Tag-lize' Corporate Philosophy Embodiment Program? The Goal is 'Penetration' and 'Embodiment,' Not Just Word Creation. A tagline is a catchphrase placed above or below a logo. Compared to internal-facing words like 'vision' or 'purpose,' it has the characteristic of naturally blending into all points of contact, both internal and external, as it can be used on websites, flyers, business cards, and signs. This program is not merely aimed at 'creating words,' but is a process for 'embodying the philosophy,' emphasizing the penetration of those words into the organization and their connection to actual actions and results. By using the tagline, which is constantly seen by people inside and outside the company, as a starting point, message penetration becomes extremely smooth, leading to a powerful communication force that aligns the organization's vector. ■A Unique Approach with Co-creation Workshops: From 'Words in a Frame' to 'Words as a Useful Tool.' Data shows that about 90% of small and medium-sized enterprises (SMEs) already have a corporate philosophy (*), but in many cases, the words only exist and are not effectively utilized in daily operations. 'Tag-lize' solves this with the following three approaches: [1] Solving 'Can't remember' with visual fixation: For the issue of long philosophies that are hard to recall, we condense them into a short 'tagline' integrated with the logo. We set up a system where it is seen at all daily touchpoints like business cards and websites, creating a state where it can be remembered and used at any time. [2] Solving 'Not my problem' with a co-creation process: Words given from the outside or decided only by management do not resonate with employees as their own. Through a 'co-creation workshop,' we foster a sense of ownership as 'words we created.' [3] Solving 'Limited usage scenes' with the versatility of a tagline: We distill abstract philosophies into a tagline that customers and job seekers see, and deploy it across all promotional tools and recruitment media. The speed of penetration increases dramatically, enabling consistent messaging. From words that end up just being framed and displayed, to words that can be used as a convenient tool in daily work. Tag-lize is a program designed with an eye on how it will be used after its creation. (*) Source: Small and Medium Enterprise Agency, 2022 White Paper on Small and Medium Enterprises in Japan, Figure 2-2-3. ■Program Implemented in 10 Companies, Including Construction and Dental Clinics: Realizing Effects in Recruitment and Business Promotion. Tag-lize has been piloted in 10 companies, mainly SMEs in Niigata Prefecture. It has achieved results in a wide range of industries, including construction, dental clinics, event planning, and consulting. We have received feedback attesting to the program's effectiveness, such as 'The clear guideline was verbalized, making the launch of a new business smoother,' 'What we needed to convey in recruitment was organized, and we received more applications than the number of positions available,' and 'We were able to re-examine the values we should cherish, increasing our passion for the business.' [Comment from Takayuki Yokota, CEO of Zatsudan Co., Ltd.] We live in an age where AI can generate plausible words in seconds. However, words given by someone else or churned out by a machine do not fully carry the passion and will that move people's hearts. The process of weaving the thoughts from within ourselves into words through the 'Tag-lize' process. The sense of conviction born in that process is what breathes life into the words. The tagline is not the final goal; what's important is how you use those words and how you walk with them. I look forward to shaping taglines filled with identity together with companies all over the country. ■Service & Company Overview. Service Name: Tag-lize (Corporate Philosophy Embodiment Program). Launch Date: May 2026 (Nationwide Launch). Tag-lize Details URL: https://note.com/ztdn/m/mbe0ede1b0bfb. Company Name: Zatsudan Co., Ltd. Company HP: https://ztdn.net. Location: c/o Hub Station KENTO, Plaka 3 2F, 1-1 Tenjin, Chuo-ku, Niigata-shi, Niigata 950-0917 (Virtual Office). CEO: Takayuki Yokota. Business: Verbalization support, Branding support, Copywriting. Major Achievements: Naming for Kirin's 'Yosa Soda,' Naming/copywriting for Niigata Isetan's 'NIIGATA Eppin,' Naming/copywriting for Sato Shokuniku's 'Junpaku no Bianca,' etc. [Contact for this matter] Attn: Takayuki Yokota. Email: info@ztdn.net.