Suntory Draft Beer Partners with J.League for 2026/27 Meiji Yasuda J.League as Gold Partner

Suntory Holdings Limited has entered into a Gold Partner agreement with the J.League (Japan Professional Football League) for the 2026/27 Meiji Yasuda J.League season, which kicks off this August, for its "Suntory Draft Beer" brand.

"Suntory Draft Beer" aims to be a staple beer that accompanies everyday life, balancing a satisfying taste with easy drinkability. In resonance with the goal of delivering a richer life and bringing smiles to customers, Suntory concluded a Top Partner agreement with the J.League for the Meiji Yasuda J.League 100-Year Vision League in January of this year. Since April, campaigns targeting customers supporting 60 clubs nationwide have been implemented and have been well-received (see News Release No. 15012).

Moving forward, Suntory aims to further strengthen its collaboration with the J.League and deliver richer moments to more customers through joint campaigns.

● Main Joint Campaigns

(1) Suntory Draft Beer 2026/27 Meiji Yasuda J.League Opening Campaign

This campaign applies to "Suntory Draft Beer" 6-can packs with campaign announcements. By applying through the QR code on the 6-can pack, participants can enter a lottery to win match tickets for their favorite club (500 pairs for 1,000 people) in the "Ticket Course," or autographed merchandise worn by players (120 winners) in the "Merchandise Course."

Eligible Products:

Suntory Draft Beer 350ml 6-can pack (Campaign Pack)

Suntory Draft Beer 500ml 6-can pack (Campaign Pack)

Application Period:

From Tuesday, September 1, 9:00 AM to Monday, October 26, 11:59 PM

(2) Suntory Draft Beer 2026/27 Meiji Yasuda J.League Bottle Neck Hanger Campaign

This campaign targets Suntory Draft Beer bottles served at restaurants. By participating in the lottery via the QR code on the specially designed neck hanger, customers can win tumblers featuring their club's emblem, which can only be obtained through this campaign.

Eligible Products:

Suntory Draft Beer Medium Bottle 500ml

Suntory Draft Beer Large Bottle 633ml

Application Period:

From Tuesday, August 4, 9:00 AM to Wednesday, September 30, 11:59 PM

*Some stores may not participate in the campaign.

▼ "Suntory Draft Beer" Website

https://www.suntory.co.jp/beer/suntorynama/

▼ "Suntory Draft Beer" x J.League Special Site

https://www.suntory.co.jp/beer/suntorynama/jleague/

▽ Inquiries regarding this matter from customers:

Suntory Customer Service Center https://www.suntory.co.jp/customer/

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