"-196 (Ichi-kyu-roku) Sugarless <Double Pineapple>" Limited New Release

Key facts

  • "-196 (Ichi-kyu-roku) Sugarless <Double Pineapple>" Limited New Release
  • Suntory will release the limited-time "-196 Sugarless " on August 4th, as part of its popular "-196 Sugarless" series. This re-release of a well-received flavor from last year aims to expand its fanbase by highlighting its ability to enjoy the true taste of fruit without sugar.
  • Source: PR Times
  • Date: June 10, 2026

Direct answer

Suntory will release the limited-time "-196 Sugarless " on August 4th, as part of its popular "-196 Sugarless" series. This re-release of a well-received flavor from last year aims to expand its fanbase by highlighting its ability to enjoy the true taste of fruit without sugar.

Citation
"-196 (Ichi-kyu-roku) Sugarless <Double Pineapple>" Limited New Release (June 10, 2026), PR Times
Source
PR Times
Date
June 10, 2026
Suntory will release the limited-time "-196 Sugarless <Double Pineapple>" on August 4th, as part of its popular "-196 Sugarless" series. This re-release of a well-received flavor from last year aims to expand its fanbase by highlighting its ability to enjoy the true taste of fruit without sugar.
新製品出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 10, 2026 at 01:14
  • 🔍 Collected: June 9, 2026 at 16:21
  • 🤖 AI Analyzed: June 12, 2026 at 16:52 (72h 31m after Collected)
Suntory (Stock Company) will launch "-196 (Ichi-kyu-roku) Sugarless " nationwide on a limited-time basis starting Tuesday, August 4th. "-196" is a long-selling brand launched in 2005, utilizing our unique "-196℃ manufacturing method." The "-196 Sugarless" series, in particular, has been well-received for its ability to enjoy the authentic taste of fruit with a clean aftertaste, despite being sugarless. This time, we will release the flavor, which was popular last year, on a limited basis to further expand our fan base. ● About the taste and package The taste uses our unique "-196℃ manufacturing method" pineapple-infused liquor, as well as pineapple juice. You can enjoy the juicy taste of pineapple with the clean aftertaste unique to sugarless drinks. The package features colors that evoke fruit, expressing a clean taste and refreshing sensation characteristic of sugarless chu-hi. Furthermore, the prominent fruit illustration and the word "Sugarless" at the top of the can highlight the product's features, while the "100% Pineapple Fruit* Infused Liquor Used" icon emphasizes our commitment to the manufacturing process. *Percentage of infused fruit material used in the pineapple-infused liquor - Details - ▼ Product Overview Product Name, Capacity, Suggested Retail Price (excluding tax), Alcohol Content -196 (Ichi-kyu-roku) Sugarless 350ml - 159 yen - 7% 500ml - 216 yen - 7% *Prices do not bind retailers' independent pricing decisions. ▼ Release Date: Tuesday, August 4, 2026 ▼ Release Region: Nationwide (Limited Time) ▼ Category: Spirits ▼ "-196" Homepage https://www.suntory.co.jp/rtd/196/ ▽ Inquiries about this matter from customers: Suntory Customer Center https://www.suntory.co.jp/customer/ End

FAQ

When can I buy "-196 Sugarless <Double Pineapple>"?

It will be available nationwide on a limited-time basis starting Tuesday, August 4, 2026. Please try it soon.

Is this product sugar-free?

Yes, as part of the "-196 Sugarless" series, it is sugar-free and allows you to enjoy the authentic taste of fruit.

How strong is the pineapple flavor?

It uses pineapple-infused liquor and juice made with the unique -196℃ manufacturing method, offering a juicy and rich pineapple taste.

What are the alcohol content and sizes?

The alcohol content is 7%, and it comes in 350ml (159 yen excluding tax) and 500ml (216 yen excluding tax) sizes.

It's mentioned as limited-time, when will it be sold until?

It will be sold for a limited time. The specific end date is not mentioned, but it may be discontinued once supplies run out, so please purchase it early.

Back to Newsroom (535)