Suntory Launches Limited Edition "The Premium Malt's Toki no Yuuwaku"
Key facts
- Suntory Launches Limited Edition "The Premium Malt's Toki no Yuuwaku"
- Suntory will launch the limited edition beer "The Premium Malt's Toki no Yuuwaku" nationwide on August 4th, characterized by its layered aroma and refreshing taste. This product, conceptualized for immersive personal time, uses special hops and malt to deliver a pleasant lingering finish.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Suntory will launch the limited edition beer "The Premium Malt's Toki no Yuuwaku" nationwide on August 4th, characterized by its layered aroma and refreshing taste. This product, conceptualized for immersive personal time, uses special hops and malt to deliver a pleasant lingering finish.
- Citation
- Suntory Launches Limited Edition "The Premium Malt's Toki no Yuuwaku" (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Suntory will launch the limited edition beer "The Premium Malt's Toki no Yuuwaku" nationwide on August 4th, characterized by its layered aroma and refreshing taste. This product, conceptualized for immersive personal time, uses special hops and malt to deliver a pleasant lingering finish.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 01:13
- 🔍 Collected: June 9, 2026 at 16:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (72h 31m after Collected)
The "The Premium Malt's" brand is meticulously crafted with a focus on ingredients and brewing methods, including high-quality, aromatic European fine aroma hops, Diamond malt harvested and malted in the Czech Republic and surrounding regions, and natural water brewing.
This time, with the concept of "a beer that allows you to immerse yourself in relaxed personal time," we will launch "The Premium Malt's Toki no Yuuwaku," pursuing a multi-layered aroma, aiming to further expand our fan base.
● About the Taste and Packaging
Regarding the taste, by using a portion of Calista hops and Hallertau Blanc hops, a layered aroma reminiscent of citrus and white wine can be perceived, resulting in a taste that offers a refreshing flavor and a pleasant lingering finish.
The packaging features a special design depicting the gradual spread of a pleasant aftertaste, rendered in a watercolor touch.
- Details -
▼ Product Overview
Product Name, Volume, Alcohol Content
The Premium Malt's Toki no Yuuwaku
350ml, 6%
500ml, 6%
*No suggested retail price has been set.
▼ Release Date Tuesday, August 4, 2026
▼ Release Region Nationwide (Limited Quantity)
▼ Classification Beer
▼ "The Premium Malt's" Website
http://suntory.jp/PREMIUM/
▽ Inquiries from Customers Regarding This Matter
Suntory Customer Service Center https://www.suntory.co.jp/customer/
End
FAQ
What are the characteristics of "The Premium Malt's Toki no Yuuwaku"?
It offers a layered aroma reminiscent of citrus and white wine, a refreshing taste, and a pleasant lingering finish. Developed with the concept of "relaxed personal time," it uses special hops and malt.
When will it be released?
It will be released on Tuesday, August 4, 2026, nationwide in limited quantities.
Where can I buy this beer?
It will be sold nationwide in limited quantities. Specific retail information may be announced later.
What is the meaning behind the name "Toki no Yuuwaku" (Temptation of Time)?
It signifies offering a special experience that allows consumers to immerse themselves in their own time, away from the hustle and bustle of daily life.
How does it differ from Suntory's other premium beers?
"Toki no Yuuwaku" is a limited brew specifically developed for consumption during relaxed personal moments, emphasizing layered aromas and a pleasant aftertaste.