New Release: '-196 <Ruby Grapefruit>', the 'Delicious Fruit Chu-hi'

Suntory Holdings Limited will launch the '-196 <Ruby Grapefruit>' chu-hi, known for its 'delicious fruit' taste, nationwide on Tuesday, July 28. '-196' is a long-selling brand launched in 2005 that utilizes the company's proprietary '-196°C manufacturing method.' The '-196' series, in particular, is well-regarded for the bursting freshness of the fruit, its clean taste, and its refreshing packaging. This time, we are launching the <Ruby Grapefruit> flavor, which was released as a limited edition in February this year and received favorable reviews, as a permanent product with new contents and packaging to further expand our fan base. The contents use ruby grapefruit-infused liquor made with our proprietary '-196°C manufacturing method,' and through our unique blending technology, you can enjoy the 'bursting freshness and clean taste of ruby grapefruit.' The package features a light blue gradient background with an illustration of the fruit in the center, aiming for a design that conveys the characteristics of the contents.