New Release: '-196 <Ruby Grapefruit>', the 'Delicious Fruit Chu-hi'
Suntory will launch '-196 <Ruby Grapefruit>' nationwide as a permanent product starting July 28, 2026.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 01:52
- 🔍 Collected: June 1, 2026 at 17:05
- 🤖 AI Analyzed: June 1, 2026 at 17:10 (5 min after Collected)
Suntory Holdings Limited will launch the '-196 ' chu-hi, known for its 'delicious fruit' taste, nationwide on Tuesday, July 28. '-196' is a long-selling brand launched in 2005 that utilizes the company's proprietary '-196°C manufacturing method.' The '-196' series, in particular, is well-regarded for the bursting freshness of the fruit, its clean taste, and its refreshing packaging. This time, we are launching the flavor, which was released as a limited edition in February this year and received favorable reviews, as a permanent product with new contents and packaging to further expand our fan base. The contents use ruby grapefruit-infused liquor made with our proprietary '-196°C manufacturing method,' and through our unique blending technology, you can enjoy the 'bursting freshness and clean taste of ruby grapefruit.' The package features a light blue gradient background with an illustration of the fruit in the center, aiming for a design that conveys the characteristics of the contents.
FAQ
Is it available in Taiwan?
This is for the Japanese market.