Suntory to Launch Limited-Time 'Lime-Scented THE PEEL <Lemon> ALC.5%'
Key facts
- Suntory to Launch Limited-Time 'Lime-Scented THE PEEL <Lemon> ALC.5%'
- Suntory will release a summer-limited RTD beverage, 'Lime-Scented THE PEEL ', nationwide on July 14, leveraging the success of the brand which sold 50 million cans in its first year.
- Source: PR Times
- Date: May 20, 2026
Direct answer
Suntory will release a summer-limited RTD beverage, 'Lime-Scented THE PEEL ', nationwide on July 14, leveraging the success of the brand which sold 50 million cans in its first year.
- Citation
- Suntory to Launch Limited-Time 'Lime-Scented THE PEEL <Lemon> ALC.5%' (May 20, 2026), PR Times
- Source
- PR Times
- Date
- May 20, 2026
Suntory will release a summer-limited RTD beverage, 'Lime-Scented THE PEEL <Lemon>', nationwide on July 14, leveraging the success of the brand which sold 50 million cans in its first year.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 01:03
- 🔍 Collected: May 19, 2026 at 16:31
- 🤖 AI Analyzed: May 19, 2026 at 16:35 (3 min after Collected)
Suntory Ltd. will launch 'Lime-Scented THE PEEL ALC.5%' nationwide for a limited time starting Tuesday, July 14, 2026.
The 'THE PEEL' brand is a 'sour made from fruit peels' developed with the aim of providing beer drinkers, who typically do not consume RTD (Ready-To-Drink) beverages, with an authentic taste to enjoy during meals. Its flavor, featuring the aroma, richness, and slight bitterness derived from lemon peels, has been well-received particularly by beer enthusiasts. Cumulative sales reached 50 million cans (350ml equivalent) within one year of its launch in April last year.
With this limited release of 'Lime-Scented THE PEEL ALC.5%', the company aims to further expand its fan base.
- About the Contents and Packaging
Like the standard 'THE PEEL ALC.5%', the contents utilize four types of '100% Lemon Peel Lemon Spirits,' including distilled and macerated spirits made from lemon peels. By adding lime spirits, the product maintains the characteristics of lemon peels while offering a refreshing taste perfect for summer.
The packaging features a cool design with colors evoking a blowing breeze. The phrase 'Lime-Scented' clearly communicates the product's distinctive feature.
- Product Overview
Product Name: Lime-Scented THE PEEL ALC.5%
Volume & Suggested Retail Price (Excl. Tax):
- 350ml: 167 Yen
- 500ml: 228 Yen
Alcohol Content: 5%
Release Date: July 14, 2026 (Tuesday)
Release Region: Nationwide (Limited Time)
Category: Spirits
FAQ
What is the launch date for Suntory's Lime-Scented THE PEEL <Lemon> ALC.5%?
Suntory will launch the Lime-Scented THE PEEL <Lemon> ALC.5% on July 14.
Which brand is releasing a limited-time lime-scented beverage in July?
Suntory is releasing the limited-time Lime-Scented THE PEEL <Lemon> ALC.5%.
How many cans of THE PEEL were sold in its first year by Suntory?
Suntory sold 50 million cans of THE PEEL in its first year.
What is the alcohol content of the new Suntory Lime-Scented THE PEEL <Lemon>?
The alcohol content of the Lime-Scented THE PEEL <Lemon> ALC.5% is 5%.
Where will Suntory's Lime-Scented THE PEEL <Lemon> ALC.5% be available?
The Lime-Scented THE PEEL <Lemon> ALC.5% will be available nationwide in Japan.