New Sunscreen for Adult Men, "VARON UV Air Protector," Now on Sale

Suntory Wellness Ltd. will launch its new sunscreen for adult men, "VARON UV Air Protector," on Wednesday, May 13th.

Our company aims to realize a society where everyone can continue to shine in life by fully demonstrating their power to live as themselves, no matter their age. We deliver health foods, cosmetics, and beauty products to over 2 million customers annually via mail order.

"VARON" is a skincare brand recommended for men in their 40s and older, in the middle and senior age groups, who wish to maintain a vibrant and youthful appearance. The "VARON All-in-One Serum," launched in March 2022, is an all-in-one type that employs our unique technology and ingredients, enabling easy yet serious skincare. It has achieved high customer satisfaction and has been well-received by a wide range of men, mainly in their 40s to 70s who were new to skincare, becoming the No. 1 selling product in the men's skincare "moisturizing care" category for three consecutive years*1. Furthermore, sales for the "VARON" brand grew to 6.3 billion yen in 2025 (131% year-on-year).

*1 According to Fuji Keizai's "Cosmetics Marketing Handbook 2026 No. 2," based on 2023, 2024, and 2025 results, No. 1 in sales in the "moisturizing care" category of the men's skin conditioning market.

This time, we are launching the "VARON UV Air Protector," a sunscreen for adult men. It is resistant to sweat and water, has a light, non-sticky feel, and protects men's skin from sunburn.

● Features of "VARON UV Air Protector"

1. Japan's Highest Level of UV Protection and Water Resistance
With "SPF50+*2," "PA++++*3," and "Water Resistance ★★," it provides strong UV protection and achieves high water resistance against water and sweat.

*2 An indicator of the protective effect mainly against UVB (which causes skin to redden). The higher the number, the higher the effect.
*3 An indicator of the protective effect mainly against UVA (a cause of spots and loss of firmness). The more "+" signs, the higher the effect.

2. A Light, Non-sticky Feel, Like Wearing Air
By employing a powder emulsification technology that coats sunscreen ingredients with "silky powder*4," we have achieved a light, non-sticky application feel.

*4 Silylated silica (texture enhancer)

3. A Formula Where the Shielding Film Strengthens in Reaction to Sweat
By reacting with the mineral components in sweat, the powder particles enveloping the sunscreen ingredients condense, strengthening the film that covers the skin and making the UV protection less likely to diminish.

4. Contains Unique Beauty Ingredients
In addition to our proprietary "Oolong Tea Extract*5," it is formulated with "Uji Tea Extract*5" and others to moisturize and condition skin dried by UV rays.

*5 Camellia Sinensis Leaf Extract, BG (moisturizer)

— Details —

▼ Product Overview
Product Name, Container, Volume, Sales Price (tax excluded)
VARON UV Air Protector
Tube type, 50g / approx. 2 months' supply, 3,000 yen
*The price does not restrict the independent pricing of retailers.

▼ Launch Date: Wednesday, May 13, 2026

▼ Sales Method: Mail order, some e-commerce channels, etc.

▽ Customer Inquiries and Orders
Customer Center Toll-Free
0120-224-310 (Hours: 9:00-20:00)
*Excluding year-end and New Year holidays

Website: http://suntory.jp/WELLNESS/

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