"Horoyoi <Japanese Pear Squash Sour>" to be Released for a Limited Time

Key facts

  • "Horoyoi <Japanese Pear Squash Sour>" to be Released for a Limited Time
  • Suntory Ltd. will release "Horoyoi " nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".
  • Source: PR Times
  • Date: May 13, 2026

Direct answer

Suntory Ltd. will release "Horoyoi " nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".

Citation
"Horoyoi <Japanese Pear Squash Sour>" to be Released for a Limited Time (May 13, 2026), PR Times
Source
PR Times
Date
May 13, 2026
Suntory Ltd. will release "Horoyoi <Japanese Pear Squash Sour>" nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".
新製品NQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 13, 2026 at 01:18
  • 🔍 Collected: May 12, 2026 at 16:32
  • 🤖 AI Analyzed: May 12, 2026 at 16:56 (23 min after Collected)
Suntory Ltd. will release "Horoyoi " nationwide for a limited time starting Tuesday, July 7, 2026. "Horoyoi" is a long-selling brand that has been enjoyed by a wide range of customers since its launch in 2009, known for its gentle taste and pleasant 3% alcohol content. The brand is also well-regarded for its diverse lineup of flavors. This time, by launching the limited-edition "Japanese Pear Squash Sour", Suntory aims to further expand its fanbase. Regarding the Contents and Packaging: The contents feature a refreshing Japanese pear taste with a crisp sweetness and invigorating carbonation, making it perfect for summer. The packaging is a collaboration with "Adelia Retro," a popular Showa-era retro glass series. The design aims to evoke a nostalgic atmosphere while also conveying a sense of newness. --- Details --- Product Name, Volume, Suggested Retail Price (excluding tax), Alcohol Content: "Horoyoi " 350ml 159 yen 3% *Prices are not binding on the independent pricing decisions of retailers. Launch Date: Tuesday, July 7, 2026 Release Region: Nationwide (Limited time) Category: Liqueur "Horoyoi" Homepage: http://suntory.jp/HOROYOI/ Customer inquiries regarding this matter: Suntory Customer Center https://www.suntory.co.jp/customer/ End

FAQ

What are the key facts in this article?

Suntory Ltd. will release "Horoyoi " nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".

What is the direct answer?

Suntory Ltd. will release "Horoyoi " nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000001522.000042435.html | May 13, 2026

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