Suntory to Relaunch Three Standard Flavors of "-196" Fruit Chuhai with Refreshed Designs and Enhanced Taste

Suntory will renew its long-selling "-196" RTD brand with three core flavors: Double Lemon, Shine Muscat, and White Peach. The Double Lemon flavor will feature an enhanced taste, while all varieties will adopt a new vibrant package design. Sales begin in early May 2026 across Japan.
新製品NQ 44/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 29, 2026 at 01:06
  • 🔍 Collected: April 28, 2026 at 16:31
  • 🤖 AI Analyzed: April 28, 2026 at 16:49 (17 min after Collected)
Suntory Ltd. will sequentially relaunch the "Fruit is Delicious Chuhai" lineup, including "-196 (Ichikyuroku) " (*1), "-196 ," and "-196 ," nationwide starting in early May 2026 (*2). *1: Product name changed from "-196 " *2: "Shine Muscat" and "White Peach" will undergo package renewal only. Launched in 2005, "-196" is a long-selling brand utilizing Suntory's proprietary "-196°C Process." Among its lineup, the "Fruit is Delicious Chuhai" series has been highly acclaimed for its bursting fruit freshness, crisp taste, and refreshing packaging. Through this renewal of the three standard flavors, Suntory aims to further expand its fan base. About the Contents and Packaging: The liquid content utilizes infused spirits made via the "-196°C Process." Combined with Suntory's unique blending technology, drinkers can enjoy the bursting freshness and clean taste of fruit. For , the initial lemon flavor perceived in the mouth has been strengthened, while ensuring a crisp aftertaste. The package design features fruit illustrations centered against a light blue gradient background, aiming for a look that visually communicates the refreshing characteristics of the drink. Product Overview: Product Names, Volumes, MSRP (excl. tax), and Alcohol Content: -196 350ml / 159 JPY / 5% 500ml / 216 JPY / 5% -196 350ml / 159 JPY / 5% 500ml / 216 JPY / 5% -196 350ml / 159 JPY / 5% 500ml / 216 JPY / 5% *Pricing is not restricted and may vary by retailer. Launch Date: Sequentially from early May 2026 Region: Nationwide Category: Liqueur -196 Official Homepage: https://www.suntory.co.jp/rtd/196/ Customer Inquiry: Suntory Customer Center https://www.suntory.co.jp/customer/

Back to Newsroom (533)