New Release: All-Free <Ale Taste>

Suntory Ltd. will release the non-alcoholic beer-taste beverage "All-Free " nationwide on Tuesday, April 28th.

Our company positions non-alcoholic beverages as "alcoholic beverages with 0.00% alcohol" and is committed to "preserving alcohol culture" by conveying the value and appeal of alcohol through non-alcoholic beverages. Last year, we further strengthened our efforts to communicate the value and appeal of non-alcoholic beverages, aiming for customers to more actively choose them. We restructured our brand portfolio and expanded experiential opportunities, such as tasting events and samplings nationwide. In February of this year, we significantly renewed the "All-Free" brand.

This time, we are launching the new "All-Free ," which achieves a satisfying and fulfilling drinking experience with its refreshing aroma. By expanding the options for non-alcoholic beer-taste beverages, we aim to further expand the non-alcoholic beverage market.

● About the Flavor and Packaging

The flavor is meticulously crafted to achieve a satisfying and fulfilling taste by thoroughly pursuing aroma, utilizing our unique wort production technology cultivated through beer brewing and insights gained from ale beer development. You can enjoy a fruity and refreshing taste with "All-Free" characteristics: "0.00% alcohol content," "zero calories*1," "zero sugar*2," and "zero purines*3."

The packaging features the brand logo, which was refreshed this year, and is designed to evoke a sense of exhilaration and freedom. Against a bright, vivid blue background, the words "Ale Taste" and "Fruity Aroma" highlight the product's features.

*1 Based on food labeling standards, less than 5kcal per 100ml is considered "zero calories."

*2 Based on food labeling standards, less than 0.5g per 100ml is considered "zero sugar."

*3 Less than 0.5mg per 100ml is considered "zero purines."

● Comment from the Flavor Development Manager

Kanta Kajikawa, Beer Product Development Research Department, Beer Development & Production Division, Suntory Ltd.

We challenged the development of "All-Free " with the desire to broaden the range of flavors in non-alcoholic beer-taste beverages and offer customers new "enjoyment in choosing." We were particularly committed to the quality of the "aroma" to achieve an integrated fruity sensation. By leveraging the knowledge we have cultivated through Suntory's beer brewing, we were able to create a satisfying and refreshing taste reminiscent of ale beer. Please enjoy "All-Free "!

― Note ―

▼ Product Name, Volume, Alcohol Content

"All-Free "

350ml 0.00%

*No suggested retail price set

▼ Release Date Tuesday, April 28, 2026

▼ Sales Area Nationwide

▼ Category Carbonated Beverage

▼ "All-Free" Website

https://www.suntory.co.jp/non-al/allfree/

▽ Customer Inquiries regarding this matter

Suntory Customer Center https://www.suntory.co.jp/customer/

End