Suntory Sports Ltd. Introduces a Mobile Walk-through Unmanned Store at Suntory Sunbirds Osaka's Home Game Venue

Suntory Sports Ltd. (Headquarters: Daiba, Minato-ku, Tokyo) will introduce a mobile walk-through unmanned store at the home game venue of Suntory Sunbirds Osaka, aiming to improve the purchasing experience during sports spectating. This initiative aims to alleviate congestion within the stadium and provide visitors with a more comfortable, smooth, and novel spectating experience.

The mobile walk-through unmanned store introduced this time is a system where visitors register in advance to obtain a QR code for store entry. By holding the QR code over the scanner at the booth entrance, they can enter the store, pick up the products they want, and simply leave. Payment is automatically completed without the need for physical barcode scanning.

Furthermore, this store is planned to be deployed as a 'relocatable type' that can move between stadiums according to the match schedule, aiming to build and popularize a new merchandise sales model at sports venues.

### Background of Introduction
At large-scale events such as sports events and concerts, a persistent issue is the concentration of visitors at merchandise areas before and after matches or performances, which easily leads to long waiting lines. Such congestion not only causes stress for visitors and loss of purchasing opportunities but also affects the overall satisfaction of the spectating or viewing experience.

Suntory Sports Ltd. aims to realize a world where people and sports connect and resonate with each other through the 'passion' and 'emotion' generated by sports. The company operates diverse sports businesses, including Suntory Sunbirds Osaka, Tokyo Suntory Sungoliath, Ai Miyazato Suntory Ladies Open, and Suntory Dream Match. This initiative is a measure aimed at evolving fan touchpoints at venues into something more comfortable and advanced as part of this effort.

By introducing a mobile walk-through unmanned store utilizing AI technology to the home game venues operated and promoted by Suntory Sports Ltd., the company plans to establish a smooth purchasing flow without checkout lines and strive to provide a more comfortable spectating experience.

### Features of the Walk-through Unmanned Store
1. Smooth Purchasing Experience with No Checkout Lines Needed
Visitors register for the smart store service in advance, obtain a QR code for store entry, and then enter the booth. Because they can freely choose the products they wish to purchase inside the store and simply leave to have the payment automatically completed, physical barcode scanning is unnecessary, and there is no need to line up at a register. Within the limited time available for spectating, fans can purchase official merchandise much more quickly.

2. High-Precision Product Recognition Utilizing AI and IoT
The walk-through unmanned store solution that supports the technological foundation of this store utilizes AI cameras, 3D machine vision, deep learning, and multi-sensor fusion technology to recognize consumer behavior and product selection with high precision. This realizes a natural shopping experience that does not require barcode scanning.

3. Streamlining Venue Operations and Data Utilization
The unmanned store is equipped with functions necessary for digital store operations, such as analyzing purchasing data*, visualizing store visit flow lines, and real-time inventory management. This will lead to the optimization of product replenishment and sales measures, as well as the future advancement of merchandise sales at venues.
(*Analysis is conducted in a way that does not identify individuals, aiming to improve the service.)

### Store Overview
Operating Location: Suntory Sunbirds Osaka Home Game Venue
For this occasion, it will be rolled out exclusively at the Asue Arena Osaka matches on April 4 and 5, 2026.

For more details, click here:
[Notice regarding the unmanned convenience store sales of official merchandise at the Hiroshima Thunders matches on Saturday, April 4, and Sunday, April 5]

### Future Outlook
Suntory Sports Ltd. will continue to aim for further improvements in the customer experience during sports spectating and work on enhancing the overall value of the visitor experience, including merchandise sales. Through the introduction of this mobile walk-through unmanned store, the company will enhance the convenience and comfort of visitors, while creating new fan touchpoints that directly connect the passion of spectating to a purchasing experience on the spot.

### Company Profile
■ Suntory Sports Ltd.
Suntory Sports Ltd. is a sports business company of the Suntory Group that commenced operations on April 1, 2026. Headquartered at 2-3-3 Daiba, Minato-ku, Tokyo, the company aims to realize a world where people and sports connect and resonate with each other through sports businesses such as Suntory Sunbirds Osaka, Tokyo Suntory Sungoliath, Ai Miyazato Suntory Ladies Open, and Suntory Dream Match.

[Company Information]
Company Name: Suntory Sports Ltd.
Business Commencement: April 1, 2026
Headquarters Location: 2-3-3 Daiba, Minato-ku, Tokyo
Business Description: Operation of sports teams and clubs, operation of sports events, etc.

Contact Information for Inquiries Regarding this Matter
Corporate Planning Department, Suntory Sports Ltd. Contact: Ezawa
E-mail: suntorysports.info@suntory-sports.sakura.ne.jp

*QR Code is a registered trademark of DENSO WAVE INCORPORATED.