Popular Collaboration with "Uma Musume" Returns! "ZONe ENERGY TOUGHNESS GOLD" and Original Design Cans with New Illustrations to be Released Nationwide from May 26
Energy drink "ZONe ENERGY" is once again collaborating with the popular game "Uma Musume Pretty Derby," releasing the new product "ZONe ENERGY TOUGHNESS GOLD" and original design cans nationwide from May 26. The collaboration includes the revival of a popular past flavor and a campaign to win collaborative merchandise, aiming to expand the fan base and revitalize the brand.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 23:00
- 🔍 Collected: May 1, 2026 at 14:31
- 🤖 AI Analyzed: May 1, 2026 at 15:21 (50 min after Collected)
ZONe ENERGY will sequentially implement a collaboration project with "Uma Musume Pretty Derby" (hereinafter "Uma Musume"), developed by Cygames, starting from Saturday, May 2, 2026.
This collaboration commemorates "GOLD WEEK," a Golden Week initiative by "Uma Musume," and will feature various contents such as the revival of the flavor from the 2022 collaboration can "ZONe TOUGHNESS," the release of ZONe ENERGY standard products with original designs, and a campaign to win collaborative merchandise.
In conjunction with "GOLD WEEK," this year's theme for "Uma Musume"'s annual Golden Week project, two designs of the collaborative can "ZONe ENERGY TOUGHNESS GOLD" will be released from Tuesday, May 26, 2026, with the highly acclaimed original flavor from the past being fully revived. Additionally, ZONe standard products featuring newly drawn original illustrations of Uma Musume characters, primarily those highlighted in the game in spring 2026, with "ZONe" marks in their eyes, entering a "ZONe state" while running, will also be released.
## "ZONe ENERGY TOUGHNESS GOLD" / Original Design Product Overview
### "ZONe ENERGY TOUGHNESS GOLD"
Named "ZONe ENERGY TOUGHNESS GOLD" in conjunction with the "GOLD WEEK" project and inspired by the in-game recovery item "Toughness 30." It features six "golden" Uma Musume characters: Stay Gold, Dream Journey, Nakayama Festa, Orfevre, Gold Ship, and Phenomene, with the entire can finished in gold to align with the "GOLD WEEK" project. The addictive taste, made with 1% carrot juice and 10% orange juice, inspired by Uma Musume, will be fully revived.
* **Product**: ZONe ENERGY TOUGHNESS GOLD
* **Release Date**: May 26 (Tuesday)
* **Suggested Retail Price**: 230 yen (excluding tax)
* **Volume**: 500ml
* **Sales Area**: Nationwide
### Original Design Product Overview
Five Uma Musume characters—Red Desire, Admire Groove, Still in Love, Daring Tact, and Buena Vista—are depicted in original illustrations entering a "ZONe state." These collaboration visuals are exclusive to this project.
* **Product Names**:
* HYPER ZONe ENERGY
* HYPER ZONe ENERGY ZERO
* HYPER ZONe ENERGY BLACK PUNCH
* HYPER ZONe ENERGY WHITE SODA
* ZONe POWER MORNING ENERGY
* *Uma Musume design labels will be used.*
* **Release Date**: May 26 (Tuesday)
* **Suggested Retail Price**: 223 yen (excluding tax)
* **Volume**: 400ml
* **Sales Area**: Nationwide
### Campaign to Win Uma Musume QUO Cards & Acrylic Stands by Drinking ZONe
* **Campaign Name**: Campaign to Win Uma Musume QUO Cards & Acrylic Stands by Drinking ZONe
* **Eligible Products**: ZONe products with QR code (*) stickers
* **Application Period**:
* Phase 1: May 2 (Saturday) - August 31 (Monday), 2026
* Phase 2: May 26 (Tuesday) - August 31 (Monday), 2026
* **How to Apply**:
Add the "ZONe" LINE official account as a friend and join Z-TANSAN Members. Purchase an eligible "ZONe ENERGY" product with a sticker, read the QR code on the side of the can to get points. Use accumulated points to enter the lottery. Results are known instantly.
* *For Phase 1, winners are limited to 6 times per course (1 time per character) per account, up to a maximum of 12 times. For Phase 2, winners are limited to 5 times per course (1 time per character) per account, up to a maximum of 10 times.*
* **Prizes**:
* **Phase 1**:
* Acrylic Stands: Total 300 winners (2 ZONe points)
* QUO Cards: Total 300 winners (1 ZONe point)
* **Phase 2**:
* Acrylic Stands: Total 250 winners (2 ZONe points)
* QUO Cards: Total 250 winners (1 ZONe point)
* (*) Registered trademark of DENSO WAVE INCORPORATED.
### Campaign to Win a Set of 5 Large Uma Musume Tapestries by Drinking ZONe
* **Campaign Name**: Campaign to Win a Set of 5 Large Uma Musume Tapestries by Drinking ZONe
* **Application Period**: May 26 (Tuesday) - June 30 (Tuesday), 2026
* **How to Apply**:
ZONe in-store display
Keywords: Uma Musume, ZONe ENERGY, collaboration, energy drink, limited edition, campaign, Cygames, GOLD WEEK
This collaboration commemorates "GOLD WEEK," a Golden Week initiative by "Uma Musume," and will feature various contents such as the revival of the flavor from the 2022 collaboration can "ZONe TOUGHNESS," the release of ZONe ENERGY standard products with original designs, and a campaign to win collaborative merchandise.
In conjunction with "GOLD WEEK," this year's theme for "Uma Musume"'s annual Golden Week project, two designs of the collaborative can "ZONe ENERGY TOUGHNESS GOLD" will be released from Tuesday, May 26, 2026, with the highly acclaimed original flavor from the past being fully revived. Additionally, ZONe standard products featuring newly drawn original illustrations of Uma Musume characters, primarily those highlighted in the game in spring 2026, with "ZONe" marks in their eyes, entering a "ZONe state" while running, will also be released.
## "ZONe ENERGY TOUGHNESS GOLD" / Original Design Product Overview
### "ZONe ENERGY TOUGHNESS GOLD"
Named "ZONe ENERGY TOUGHNESS GOLD" in conjunction with the "GOLD WEEK" project and inspired by the in-game recovery item "Toughness 30." It features six "golden" Uma Musume characters: Stay Gold, Dream Journey, Nakayama Festa, Orfevre, Gold Ship, and Phenomene, with the entire can finished in gold to align with the "GOLD WEEK" project. The addictive taste, made with 1% carrot juice and 10% orange juice, inspired by Uma Musume, will be fully revived.
* **Product**: ZONe ENERGY TOUGHNESS GOLD
* **Release Date**: May 26 (Tuesday)
* **Suggested Retail Price**: 230 yen (excluding tax)
* **Volume**: 500ml
* **Sales Area**: Nationwide
### Original Design Product Overview
Five Uma Musume characters—Red Desire, Admire Groove, Still in Love, Daring Tact, and Buena Vista—are depicted in original illustrations entering a "ZONe state." These collaboration visuals are exclusive to this project.
* **Product Names**:
* HYPER ZONe ENERGY
* HYPER ZONe ENERGY ZERO
* HYPER ZONe ENERGY BLACK PUNCH
* HYPER ZONe ENERGY WHITE SODA
* ZONe POWER MORNING ENERGY
* *Uma Musume design labels will be used.*
* **Release Date**: May 26 (Tuesday)
* **Suggested Retail Price**: 223 yen (excluding tax)
* **Volume**: 400ml
* **Sales Area**: Nationwide
### Campaign to Win Uma Musume QUO Cards & Acrylic Stands by Drinking ZONe
* **Campaign Name**: Campaign to Win Uma Musume QUO Cards & Acrylic Stands by Drinking ZONe
* **Eligible Products**: ZONe products with QR code (*) stickers
* **Application Period**:
* Phase 1: May 2 (Saturday) - August 31 (Monday), 2026
* Phase 2: May 26 (Tuesday) - August 31 (Monday), 2026
* **How to Apply**:
Add the "ZONe" LINE official account as a friend and join Z-TANSAN Members. Purchase an eligible "ZONe ENERGY" product with a sticker, read the QR code on the side of the can to get points. Use accumulated points to enter the lottery. Results are known instantly.
* *For Phase 1, winners are limited to 6 times per course (1 time per character) per account, up to a maximum of 12 times. For Phase 2, winners are limited to 5 times per course (1 time per character) per account, up to a maximum of 10 times.*
* **Prizes**:
* **Phase 1**:
* Acrylic Stands: Total 300 winners (2 ZONe points)
* QUO Cards: Total 300 winners (1 ZONe point)
* **Phase 2**:
* Acrylic Stands: Total 250 winners (2 ZONe points)
* QUO Cards: Total 250 winners (1 ZONe point)
* (*) Registered trademark of DENSO WAVE INCORPORATED.
### Campaign to Win a Set of 5 Large Uma Musume Tapestries by Drinking ZONe
* **Campaign Name**: Campaign to Win a Set of 5 Large Uma Musume Tapestries by Drinking ZONe
* **Application Period**: May 26 (Tuesday) - June 30 (Tuesday), 2026
* **How to Apply**:
ZONe in-store display
Keywords: Uma Musume, ZONe ENERGY, collaboration, energy drink, limited edition, campaign, Cygames, GOLD WEEK