Suntory Wellness Co., Ltd. is relaunching its functional food product 'Sesamin Vital' with a refreshed package design, available starting Friday, July 3.

*1 Temporary fatigue in daily life among healthy middle-aged and elderly individuals who are more prone to fatigue due to aging.

About 'Sesamin Vital'

'Sesamin Vital' is a functional food product recommended for middle-aged and senior customers aged 40 and above who experience daily fatigue due to aging. By taking three capsules daily, the combination of sesamin compounds and astaxanthin helps support antioxidant activity and energy recovery functions, which naturally decline from the age of 40, thereby reducing feelings of fatigue.*2

Since its launch in May 2024, cumulative sales have exceeded 400,000 units,*3 with many customers enjoying the product.

*2 Antioxidant activity has been reported to decline from the age of 40 onwards (Source: Blood, 76, 838, 1990).

*3 Sales performance as of December 2025 (calculated based on 90 capsules per bottle).

About the Relaunch

The packaging has been redesigned to support customers who wish to live energetic, vibrant lives without being held back by persistent fatigue that comes with age. The design features yellow—the brand color of 'Sesamin'—as the base, with a spherical icon at the center symbolizing 'cells generating energy,' evoking an ideal lifestyle full of vitality and overflowing energy.

Additionally, with a new functional claim notification, the product can now communicate the mechanism behind fatigue reduction: the combination of sesamin compounds and astaxanthin helps support cellular energy metabolism and antioxidant activity.

Product Information

▼ Product Name, Packaging, Capacity, and Price (excluding tax)

'Sesamin Vital'

Pouch 42 capsules / 14-day supply: ¥1,900

Pouch 90 capsules / 30-day supply: ¥3,700

Pouch 180 capsules / 60-day supply: ¥7,200

▼ Release Date

July 3 (Friday)

▼ Sales Channels

Direct sales, select e-commerce channels, and select drugstores*4

*4 Release at select drugstores is scheduled for early September

▼ Functional Food Notification Summary

[Notification Statement]

This product contains sesamin compounds and astaxanthin. Sesamin compounds and astaxanthin, which possess cellular antioxidant properties, have been reported to help support cellular energy metabolism and antioxidant activity, thereby helping to reduce temporary fatigue in daily life among healthy middle-aged and elderly individuals who are more prone to fatigue due to aging. Sesamin compounds with cellular antioxidant properties have also been reported to help maintain favorable morning alertness and overall well-being among healthy individuals dissatisfied with their sleep quality in daily life.

[Functional Ingredients]: Sesamin compounds, Astaxanthin

[Notification Number]: K149

Please place your order via the toll-free number or the internet below.

▽ Suntory Wellness Customer Service Center Toll-free number: 0120-333-310 Reception hours: 9:00–20:00 *Excluding year-end and New Year holidays (December 30–January 3) Online orders: http://suntory.jp/WELLNESS/

FACT BOX

  • Source: PR TIMES
  • Category: New Product