Sega Sammy Group's Sammy Digital Security Launches JOYNERS!!, a Talent Staffing Service Specialized for the Entertainment Industry

Sammy Digital Security Co., Ltd. (headquartered in Shinagawa-ku, Tokyo; hereinafter "SDS"), a member of the Sega Sammy Group, will begin providing JOYNERS!! (JoyNERS!!), a talent staffing service specialized for the entertainment industry, starting Monday, June 15, 2026.

This service integrates SDS's previously launched technical staffing brand "RANKERS!" and administrative/manufacturing staffing brand "PLAYERS!" to form a new brand that connects the production sites of the entertainment industry with qualified talent. Leveraging its unique position as the only company within the Sega Sammy Group holding a labor staffing license, SDS aims to resolve labor shortages at production sites and create diverse employment opportunities by providing talent who understand the industry's unique culture, work environment, and pace.

■ Background: Preserving the 'Passion' of Japan's Entertainment Production Sites

Japan's entertainment production sites are characterized by unique terminology, fast-paced workflows, and the intense passion and dedication held by creators. At the same time, many production sites face chronic labor shortages, often preventing creators from dedicating sufficient time to their core mission of 'value creation.'

Originally, SDS launched its tester staffing business to address the issue of 'labor surplus or shortage due to development delays' in arcade game debugging. The company has since expanded its scope to include staffing for general administrative and accounting roles.

Precisely because SDS has been on the front lines of development and production within the Sega Sammy Group, performing debugging tasks, it is uniquely positioned to deliver greater value across the entire entertainment industry. This insight led to the launch of the new brand JOYNERS!!.

■ Four Key Strengths of JOYNERS!!

(1) A Talent Network with High Retention Driven by 'Entertainment Industry Passion'

SDS has built a talent network centered on individuals who are highly motivated to work in the entertainment industry and wish to contribute their passion. This goes beyond simple condition matching, enabling talent to deeply integrate into production sites and provide stable, long-term project support and contributions.

(2) Reduced Training Costs Through Talent Who Understand the 'Flow' of Production Sites

SDS dispatches talent who have a strong interest in the entertainment industry or who already understand the production workflow. This creates a seamless environment where communication flows smoothly, allowing creators to focus entirely on their core creative output.

(3) Overwhelming 'Stakeholder Mindset' as a Direct Affiliate of the Sega Sammy Group

Drawing on its experience of closely collaborating with development teams through debugging and production work, SDS deeply understands what is needed on-site. The company supports client businesses with a stakeholder mindset, functioning as a true team member of the client organization.

(4) Two Specialized Units That Drive Production Sites Forward

Depending on the project phase, JOYNERS!! deploys the most suitable and powerful 'pieces' to join the team.

・ PLAYERS! (Administrative & Manufacturing Staffing):

A back-office team that eliminates bottlenecks at production sites by handling project management, data aggregation, and accounting tasks, thereby accelerating production.

・ RANKERS! (Technical Staffing):

Specialists who maximize product value through technical expertise and quality control, from debugging and quality assurance to authoring and direction.

Administrative Staffing "PLAYERS!" Technical Staffing "RANKERS!"

■ The Vision Behind the New Brand 'JOYNERS!!'

Brand Name Origin: JOY (to enjoy) / JOIN (to participate)

The name expresses a group of people who participate in the entertainment industry and genuinely enjoy their work. The double exclamation marks "!!" at the end symbolize youthfulness, energy, and also serve as a collective reference to the existing brands "PLAYERS!" and "RANKERS!".

Logo Design Concept:

The letter "J" is stylized to resemble a smiling mouth, while the adjacent "!!" forms a peace sign. The "O" colored green emphasizes that JOYNERS!!, as a member of the Sammy Group, is the gateway to embarking on a vast 'Odyssey' (adventure/journey) into the entertainment industry.

By delivering value to both companies and talent, JOYNERS!! aims to solve challenges at production sites and create diverse employment opportunities within the entertainment industry. SDS will continue to contribute to the sustainable growth of the industry.

Service Overview

JOYNERS!! (JoyNERS!!)

Launch Date: Monday, June 15, 2026

Official Website: https://joyners.digital-security.sammy.co.jp/cl/

Company Overview

Sammy Digital Security Co., Ltd.

Headquarters: 1-1-1 Nishishinagawa, Shinagawa-ku, Tokyo, Sumitomo Realty & Development Osaki Garden Tower, 7th Floor

Representative: Masatoshi Sato, President & CEO

Business Activities:

・ Debugging services for arcade machines, games, etc.

・ Lamp manufacturing for arcade machines

・ Labor staffing services (License No. Ha13-313847)

・ Job placement services (License No. 13-Yu-311433)

Official Website: https://www.digital-security.sammy.co.jp/

※ Inquiries regarding this announcement

Public Relations, Sammy Digital Security Co., Ltd.

MAIL: sds_jigyosenryaku@digital-security.sammy.co.jp