Sapti Co., Ltd. Concludes Official Supplier Agreement with Japan Association of Athletics Federations ~ Contributing to the Enhancement of Athletics Value through Planning, Production, and Sales of Official Merchandise ~
Sapti Co., Ltd. has concluded an official supplier agreement with the Japan Association of Athletics Federations, effective April 1, 2026. Through the planning, production, and sales of official merchandise, Sapti aims to contribute to enhancing the value of athletics and improving the fan experience.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 23:00
- 🔍 Collected: May 1, 2026 at 14:31
- 🤖 AI Analyzed: May 1, 2026 at 15:24 (52 min after Collected)
Sapti Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Daiki Saito; hereinafter "the Company") is pleased to announce that it has concluded an official supplier agreement with the Japan Association of Athletics Federations (Location: Shinjuku-ku, Tokyo; President: Yuko Arimori; hereinafter "JAAF"), effective April 1, 2026.
■ Background and Purpose of the Agreement
The Company has, until now, supported sports events and corporate branding through the planning, manufacturing, and sales of OOH media such as flags, banners, and signs, as well as various goods.
Through this agreement, we aim to provide more attractive official merchandise at JAAF-organized competitions and related events, thereby contributing to the creation of fan touchpoints and the enhancement of experiential value.
■ Agreement Overview and Main Initiatives
Based on this agreement, the Company will primarily undertake the following initiatives:
・Planning and production of official merchandise using JAAF's logo and characters
・Sales of official merchandise at JAAF-organized and related competitions/event venues
・Operation of sales areas (setup, inventory management, sales operations)
Through these initiatives, the Company will contribute to promoting the appeal of athletics and improving the fan experience.
■ Japan Association of Athletics Federations
Organization Name: Japan Association of Athletics Federations
Office: 9F, Japan Sport Olympic Square, 4-2 Kasumigaoka-machi, Shinjuku-ku, Tokyo
President: Yuko Arimori
Business Activities: Overall control of athletics in Japan, operation of competitions, athlete development, and promotion activities, etc.
URL: https://www.jaaf.or.jp/
■ Sapti Co., Ltd.
Corporate Name: Sapti Co., Ltd.
Location: Taggen Building 7F, 2-3-8 Nihonbashi Horidome-cho, Chuo-ku, Tokyo
Representative Director: Daiki Saito
Business Activities: Production of OOH media such as flags, banners, and signs, planning, manufacturing, and sales of goods, etc.
URL: https://sapti.com/
■ Background and Purpose of the Agreement
The Company has, until now, supported sports events and corporate branding through the planning, manufacturing, and sales of OOH media such as flags, banners, and signs, as well as various goods.
Through this agreement, we aim to provide more attractive official merchandise at JAAF-organized competitions and related events, thereby contributing to the creation of fan touchpoints and the enhancement of experiential value.
■ Agreement Overview and Main Initiatives
Based on this agreement, the Company will primarily undertake the following initiatives:
・Planning and production of official merchandise using JAAF's logo and characters
・Sales of official merchandise at JAAF-organized and related competitions/event venues
・Operation of sales areas (setup, inventory management, sales operations)
Through these initiatives, the Company will contribute to promoting the appeal of athletics and improving the fan experience.
■ Japan Association of Athletics Federations
Organization Name: Japan Association of Athletics Federations
Office: 9F, Japan Sport Olympic Square, 4-2 Kasumigaoka-machi, Shinjuku-ku, Tokyo
President: Yuko Arimori
Business Activities: Overall control of athletics in Japan, operation of competitions, athlete development, and promotion activities, etc.
URL: https://www.jaaf.or.jp/
■ Sapti Co., Ltd.
Corporate Name: Sapti Co., Ltd.
Location: Taggen Building 7F, 2-3-8 Nihonbashi Horidome-cho, Chuo-ku, Tokyo
Representative Director: Daiki Saito
Business Activities: Production of OOH media such as flags, banners, and signs, planning, manufacturing, and sales of goods, etc.
URL: https://sapti.com/