Sapti Inc. Signs Official Supplier Agreement with Japan Association of Athletics Federations ~Contributing to the Enhancement of Athletics Value through Planning, Production, and Sales of Official Goods~
Sapti Inc. has signed an official supplier agreement with the Japan Association of Athletics Federations. Through the planning, production, and sales of official merchandise, the company will contribute to enhancing the appeal of athletics and enriching the fan experience.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 23:00
- 🔍 Collected: May 1, 2026 at 14:31
- 🤖 AI Analyzed: May 1, 2026 at 15:32 (1h 0m after Collected)
Sapti Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Daiki Saito; hereinafter "the Company") announced that it has signed an official supplier agreement with the Japan Association of Athletics Federations (Location: Shinjuku-ku, Tokyo; President: Yuko Arimori; hereinafter "JAAF") as of April 1, 2026.
■ Background and Purpose of the Agreement
The Company has, until now, supported sports events and corporate branding through the production of OOH media such as flags, banners, and various goods, as well as the planning, manufacturing, and sales of these goods.
Through this agreement, we aim to realize the provision of more attractive official goods at competitions and related events organized by JAAF, thereby contributing to the creation of touchpoints with fans and enhancing their experience value.
■ Agreement Overview and Main Initiatives
Based on this agreement, the Company will primarily undertake the following initiatives.
・Planning and production of official goods using JAAF's logo and characters
・Sales of official goods at JAAF-hosted and related competitions/event venues
・Operation of sales floors (setup, inventory management, sales operations)
Through these initiatives, the Company will contribute to promoting the appeal of athletics and enhancing the fan experience.
■ Japan Association of Athletics Federations
Organization Name: Japan Association of Athletics Federations (JAAF)
Office: 9F JAPAN SPORT OLYMPIC SQUARE, 4-2 Kasumigaoka-machi, Shinjuku-ku, Tokyo
President: Yuko Arimori
Business Activities: Supervision of athletics in Japan, operation of competitions, strengthening of athletes, and promotional activities.
URL: https://www.jaaf.or.jp/
■ Sapti Inc.
Corporate Name: Sapti Inc.
Location: Tagen Bldg. 7F, 2-3-8 Nihonbashi Horidome-cho, Chuo-ku, Tokyo
Representative Director: Daiki Saito
Business Activities: Production of OOH media such as flags, banners, and various goods, planning, manufacturing, and sales of goods, etc.
URL: https://sapti.com/
■ Background and Purpose of the Agreement
The Company has, until now, supported sports events and corporate branding through the production of OOH media such as flags, banners, and various goods, as well as the planning, manufacturing, and sales of these goods.
Through this agreement, we aim to realize the provision of more attractive official goods at competitions and related events organized by JAAF, thereby contributing to the creation of touchpoints with fans and enhancing their experience value.
■ Agreement Overview and Main Initiatives
Based on this agreement, the Company will primarily undertake the following initiatives.
・Planning and production of official goods using JAAF's logo and characters
・Sales of official goods at JAAF-hosted and related competitions/event venues
・Operation of sales floors (setup, inventory management, sales operations)
Through these initiatives, the Company will contribute to promoting the appeal of athletics and enhancing the fan experience.
■ Japan Association of Athletics Federations
Organization Name: Japan Association of Athletics Federations (JAAF)
Office: 9F JAPAN SPORT OLYMPIC SQUARE, 4-2 Kasumigaoka-machi, Shinjuku-ku, Tokyo
President: Yuko Arimori
Business Activities: Supervision of athletics in Japan, operation of competitions, strengthening of athletes, and promotional activities.
URL: https://www.jaaf.or.jp/
■ Sapti Inc.
Corporate Name: Sapti Inc.
Location: Tagen Bldg. 7F, 2-3-8 Nihonbashi Horidome-cho, Chuo-ku, Tokyo
Representative Director: Daiki Saito
Business Activities: Production of OOH media such as flags, banners, and various goods, planning, manufacturing, and sales of goods, etc.
URL: https://sapti.com/