'Giftable' Basque Cheesecake Debuts: Cheesecake Specialty Store 'Satoyuri's Cheesecake' Releases New Package in Collaboration with Illustrator huhu. on Thursday, April 23
Satoyuri's Cheesecake in Okayama will release its popular Basque cheesecake in a new whole size on April 23. Featuring a new package designed by illustrator huhu., it will be available in-store and nationwide via Cake.jp, ideal for Mother's Day gifts.
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Satoyuri's Cheesecake | Whole size Basque cheesecake released in a newly designed package
Cheesecake specialty store 'Satoyuri's Cheesecake' (Kita-ku, Okayama City, Okayama Prefecture) will release its popular Basque cheesecake in a new package starting Thursday, April 23.
Prompted by customer feedback, we are newly rolling out our popular Basque cheesecake in a whole size.
The package is designed by Okayama-born illustrator huhu., creating a design that is easy to choose as a gift.
In addition to in-store sales, it is available for purchase from anywhere in the country via the cake specialty mail-order site Cake.jp.
We also propose it as a recommended item for a Mother's Day gift on May 10.
Background of New Package Development | Designing Even the 'Experience of Giving'
The highly acclaimed Basque cheesecake from Satoyuri's Cheesecake
Until now, Satoyuri's Cheesecake has been making products under the concept of 'A generous slice of happiness on the edge of an ordinary day.'
The Basque cheesecake, which started sales as a limited menu item at events last year, has primarily been offered in cut sizes and mini sizes.
Receiving highly favorable reviews from customers and many requests asking to 'sell it in a whole size too', we have finally commercialized it.
Simultaneously, we worked on developing a new package, aiming for a gentle, warm product where feelings are conveyed the moment it is received.
This expansion came to fruition to meet the needs not only as a treat for oneself, but also as a souvenir or gift.
Co-creation with an Okayama Creator | The Worldview Crafted by Illustrator huhu.
The visual for the new package was handled by Okayama-born illustrator huhu.
huhu. has been designing the logos and packaging since the brand first opened, and is a presence that has consistently given shape to the worldview of Satoyuri's Cheesecake.
The package design for Satoyuri's Cheesecake by illustrator huhu.
The expression utilizing soft lines and blank space visually conveys the gentleness and warmth the brand possesses, and for this new package as well, it was drawn from scratch while cherishing that worldview.
This initiative is not merely a package revamp, but a continuous co-creation with a creator who has been involved since the brand's launch.
The perspective cultivated through the long-standing relationship of these two, who have roots in Okayama and are active in their respective places, expresses the gentleness and atmosphere of the product in a more natural way.
Design of the New Package
The Cupid drawn on the package is expressed as an envoy of the shopkeeper, delivering 'love' along with the cheesecake.
To the person holding it, and to someone beyond them. It is drawn as a symbol carrying gentleness and feelings.
It is finished in a design that is easy to choose for both oneself and as a gift.
About the Product | Reaching Everyone Precisely Because It's Simple
The Basque cheesecake from Satoyuri's Cheesecake is characterized by a savory exterior and a smooth, melting texture inside.
By intentionally avoiding eccentricities and keeping the composition simple, we aimed for 'a taste that you can feel secure giving to anyone.'
Through repeated trial and error with ingredients and baking times, we pursued a taste that is rich yet not too heavy, making you instinctively reach for another bite.
We carefully finish them by hand, valuing each individual process.
It can be used in a wide range of situations, not only as a treat for oneself but also as a gift.
Recommended for Mother's Day Too | As a 'Gift to Casually Convey Feelings'
We will help you convey feelings of 'Thank you'
This product is also recommended as a gift for the upcoming Mother's Day.
The package, which possesses a delicate and calm impression despite being gorgeous, is suitable as a gift that is 'not too formal but properly conveys feelings.'
A 'Thank you' that is a little embarrassing to put into words can be conveyed naturally by delivering it together with sweets.
Available for Purchase from Anywhere Nationwide | Responding to Mail-Order Demand
We deliver the taste of Satoyuri's Cheesecake nationwide
This product will be sold at our store in Okayama City, Okayama Prefecture, as well as on the cake specialty mail-order site Cake.jp.
Because it can be purchased from anywhere in the country, it can be utilized as a gift for family living far away or loved ones.
Responding to the demand for mail-order sweets, we will develop it as a product that meets both needs: 'enjoying at home' and 'giving to someone'.
About Satoyuri's Cheesecake | As a Presence Close to Daily Life
Satoyuri's Cheesecake is...
Cheesecake specialty store 'Satoyuri's Cheesecake' (Kita-ku, Okayama City, Okayama Prefecture) will release its popular Basque cheesecake in a new package starting Thursday, April 23.
Prompted by customer feedback, we are newly rolling out our popular Basque cheesecake in a whole size.
The package is designed by Okayama-born illustrator huhu., creating a design that is easy to choose as a gift.
In addition to in-store sales, it is available for purchase from anywhere in the country via the cake specialty mail-order site Cake.jp.
We also propose it as a recommended item for a Mother's Day gift on May 10.
Background of New Package Development | Designing Even the 'Experience of Giving'
The highly acclaimed Basque cheesecake from Satoyuri's Cheesecake
Until now, Satoyuri's Cheesecake has been making products under the concept of 'A generous slice of happiness on the edge of an ordinary day.'
The Basque cheesecake, which started sales as a limited menu item at events last year, has primarily been offered in cut sizes and mini sizes.
Receiving highly favorable reviews from customers and many requests asking to 'sell it in a whole size too', we have finally commercialized it.
Simultaneously, we worked on developing a new package, aiming for a gentle, warm product where feelings are conveyed the moment it is received.
This expansion came to fruition to meet the needs not only as a treat for oneself, but also as a souvenir or gift.
Co-creation with an Okayama Creator | The Worldview Crafted by Illustrator huhu.
The visual for the new package was handled by Okayama-born illustrator huhu.
huhu. has been designing the logos and packaging since the brand first opened, and is a presence that has consistently given shape to the worldview of Satoyuri's Cheesecake.
The package design for Satoyuri's Cheesecake by illustrator huhu.
The expression utilizing soft lines and blank space visually conveys the gentleness and warmth the brand possesses, and for this new package as well, it was drawn from scratch while cherishing that worldview.
This initiative is not merely a package revamp, but a continuous co-creation with a creator who has been involved since the brand's launch.
The perspective cultivated through the long-standing relationship of these two, who have roots in Okayama and are active in their respective places, expresses the gentleness and atmosphere of the product in a more natural way.
Design of the New Package
The Cupid drawn on the package is expressed as an envoy of the shopkeeper, delivering 'love' along with the cheesecake.
To the person holding it, and to someone beyond them. It is drawn as a symbol carrying gentleness and feelings.
It is finished in a design that is easy to choose for both oneself and as a gift.
About the Product | Reaching Everyone Precisely Because It's Simple
The Basque cheesecake from Satoyuri's Cheesecake is characterized by a savory exterior and a smooth, melting texture inside.
By intentionally avoiding eccentricities and keeping the composition simple, we aimed for 'a taste that you can feel secure giving to anyone.'
Through repeated trial and error with ingredients and baking times, we pursued a taste that is rich yet not too heavy, making you instinctively reach for another bite.
We carefully finish them by hand, valuing each individual process.
It can be used in a wide range of situations, not only as a treat for oneself but also as a gift.
Recommended for Mother's Day Too | As a 'Gift to Casually Convey Feelings'
We will help you convey feelings of 'Thank you'
This product is also recommended as a gift for the upcoming Mother's Day.
The package, which possesses a delicate and calm impression despite being gorgeous, is suitable as a gift that is 'not too formal but properly conveys feelings.'
A 'Thank you' that is a little embarrassing to put into words can be conveyed naturally by delivering it together with sweets.
Available for Purchase from Anywhere Nationwide | Responding to Mail-Order Demand
We deliver the taste of Satoyuri's Cheesecake nationwide
This product will be sold at our store in Okayama City, Okayama Prefecture, as well as on the cake specialty mail-order site Cake.jp.
Because it can be purchased from anywhere in the country, it can be utilized as a gift for family living far away or loved ones.
Responding to the demand for mail-order sweets, we will develop it as a product that meets both needs: 'enjoying at home' and 'giving to someone'.
About Satoyuri's Cheesecake | As a Presence Close to Daily Life
Satoyuri's Cheesecake is...