Yebisu and Okinawa's Culinary Delights: 'Fukunokami Nippon Food Expedition Okinawa Fair'

Sapporo Lion Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroyuki Tazawa), a member of the Sapporo Holdings group, will hold a limited-time food festival featuring ingredients from Okinawa Prefecture, titled 'Fukunokami Nippon Food Expedition Okinawa Fair,' at YEBISU BAR locations nationwide (excluding select outlets) from July 1, 2026 (Wed) to August 31, 2026 (Mon), as part of Sapporo Group's regional revitalization initiatives.

Yebisu Meets Okinawan Ingredients

YEBISU BAR, which proposes the world of 'marriage between Yebisu and cuisine' through dishes crafted to complement the distinctive flavors of draft Yebisu beers, has been collaborating with prefectures across Japan to promote regional ingredients through dining experiences. As part of this effort, YEBISU BAR is teaming up with Okinawa Prefecture to launch the 'Fukunokami Nippon Food Expedition Okinawa Fair.'

Okinawa Prefecture boasts a unique culinary culture shaped by its rich history, sun-kissed island vegetables, and abundant marine products nurtured in its beautiful seas. Enjoy carefully selected local specialties such as Okinawa's premium branded pork 'Agū pork,' bitter melon (goya), sea grapes (umi-budō), and mozuku seaweed, all paired perfectly with Yebisu beer.

[Participating Locations] 21 YEBISU BAR locations nationwide

※ YEBISU BAR Shinjuku, YEBISU BAR Whity Umeda, YEBISU BAR Ekicity Hiroshima, and YEBISU BAR STAND Ebisu Garden Place are excluded from this event.

※ YEBISU BAR One Building does not offer the 'Rafute and Jade Eggplant with Taro Wasabi Dressing,' 'Gurukun Fry,' or 'Okinawa Blue Seal Ice Cream.'

[Sales Period] July 1, 2026 (Wed) to August 31, 2026 (Mon)

※ YEBISU BAR Sapporo Apia will begin sales on July 6, 2026 (Mon).

※ Sales may be suspended or end early depending on ingredient availability. Please note this in advance.

About YEBISU BAR

YEBISU BAR is a beer bar created through joint planning by Sapporo Lion and Sapporo Breweries under the concept 'ALL FOR YEBISU – All of Yebisu, right here,' designed to let guests experience the full appeal of Yebisu.

To enhance enjoyment of the diverse, characterful draft Yebisu beers, the bar offers dishes specifically paired with each beer's unique characteristics, allowing guests to experience the 'marriage of Yebisu and cuisine.'

Featured Menu Items (Selected)

Okinawa Agū Pork Steak – ¥2,450

Dry-aged with salt and herbs to intensify the natural umami of Okinawa Agū pork. The melt-in-your-mouth fat delivers a sweet, rich flavor that enhances the overall deliciousness.

Okinawa Agū Pork Goya Champuru – ¥1,180

A luxurious version of Okinawa's iconic 'Goya Champuru,' made with premium Okinawa Agū pork. The subtle bitterness of goya pairs perfectly with the sweet, rich flavor of the pork.

Tropical Tacos Salad with Eri Sauce – ¥1,480

A local Okinawan flavor featuring luncheon meat and taco meat served with tortillas, finished with 'Eri Sauce'—a versatile sauce recognized as a superior Okinawan product.

Sea Grapes with Perilla Jelly – ¥850

A refreshing dish combining popping sea grapes with a cool, aromatic perilla jelly, offering a briny aroma and crisp acidity.

Gurukun Fry – ¥780

A local soul food featuring Okinawa's prefectural fish, gurukun (tobaccofish), deep-fried whole. Its mild, refined flavor pairs perfectly with any Yebisu beer.

Okinawa Mozuku Tempura – ¥680

A classic Okinawan dish using thick, slippery 'Okinawa mozuku' seaweed. Crispy on the outside, chewy on the inside—enjoy its unique texture.

Rafute and Jade Eggplant with Taro Wasabi Dressing – ¥980

A harmonious dish combining Okinawa's traditional braised pork belly 'Rafute' with jade eggplant and taro wasabi. Enjoy with Yebisu beer.

Pork Ear and Aromatic Vegetable Cold Dish with Koregusu Dressing – ¥880

A sophisticated dish combining crunchy pork ears with aromatic vegetables, accented with spicy, refreshing Koregusu chili vinegar.

Okinawa Blue Seal Ice Cream – Salt Chinsuko Flavor – ¥580

A popular flavor from Okinawa-born ice cream brand 'Blue Seal.' Its perfect balance of sweetness and saltiness evokes the spirit of Okinawa. (Note: Chinsuko cookies are not included with serving.)

※ All prices listed in this press release include tax.

※ All images are for illustrative purposes only.

Okinawa's Pride: Local Ingredients and Specialties

◆ Okinawa Agū Pork

A crossbreed of purebred Okinawan native Agū pigs and white pigs, raised in Okinawa's natural environment using a proprietary feed enriched with natural herb (oregano) extract. Offers the rich, flavorful fat and high-quality meat unique to Agū pork.

◆ Sea Grapes (Umi-budō)

Also known as 'Green Caviar,' this seaweed offers a unique popping texture and refreshing ocean aroma. Rich in minerals and dietary fiber, and low in calories.

◆ Gurukun (Tobaccofish)

Designated as Okinawa's prefectural fish, gurukun is a representative white fish of the subtropics. Its mild, clean flavor makes it a beloved staple in local cuisine.

◆ Mozuku

Okinawa produces the majority of Japan's mozuku. Particularly famous is 'Okinawa mozuku' (thick mozuku), known for its thickness, sliminess, and rich texture. Locals enjoy it as tempura or in vinegar-based dishes.

◆ Luncheon Meat

A beloved Okinawan soul food, luncheon meat is a canned pork product made by heating and sterilizing raw pork with salt and spices in a mold. Known internationally by brands like Spam.

In addition to this festival at YEBISU BAR, Sapporo Lion will also host a food festival featuring Okinawan ingredients at 'Ginza Lion LEO' from July 1, 2026 (Wed) to August 31, 2026 (Mon).

Through this event, the company hopes to introduce and share the culinary charm of Okinawa with more people, contributing to further regional revitalization, while continuing to promote diverse ways to enjoy draft beer and cuisine.

◆ For details on participating locations and full menus, please visit the official pages below ◆

[YEBISU BAR] Fukunokami Nippon Food Expedition Okinawa Fair

[Ginza Lion LEO] LEO’s MARCHE Okinawa Fair

Forever unchanged, sharing 'the joy of living' with beer.

For inquiries regarding this announcement, please contact:

General Inquiries Customer Service Center TEL: 0120-848-136