"Fukunokami Nippon Shokutanbo Fukushima Fair" Held at YEBISU BARs Nationwide, Featuring Dishes Made with Fukushima Ingredients

Sapporo Lion Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroyuki Tazawa), a Sapporo Holdings Group company, will hold the "Fukunokami Nippon Shokutanbo Fukushima Fair," a food fair featuring ingredients from Fukushima Prefecture, at YEBISU BARs nationwide (excluding some stores) from Friday, May 1, 2026, to Tuesday, June 30, 2026, as part of the Sapporo Group's regional revitalization activities.

Yebisu and Fukushima Ingredients: A Perfect Pairing

YEBISU BAR, which proposes a world of "Yebisu and cuisine pairings" with dishes matched to the unique flavors of various draft Yebisu beers, conducts fairs in collaboration with prefectures as a regional revitalization activity to promote the appeal of local ingredients through dining out. These fairs offer diverse ways to enjoy Yebisu and Japanese food.

This time, as the Sapporo Group celebrates its 150th anniversary, we are partnering with Fukushima Prefecture, which is also celebrating its 150th anniversary, to host the "Fukunokami Nippon Shokutanbo Fukushima Fair."

Fukushima Prefecture is characterized by its rich natural bounty from the mountains and sea, and a food culture and traditional local cuisine that has continued since the Edo period. Please enjoy carefully selected ingredients nurtured in Fukushima, such as "Kawamata Shamo" (Fukushima Prefecture certified brand poultry), "Utsukushima Egoma Pork" (Fukushima's original brand pork), and highly acclaimed marine products from "Iwaki Jobanmono" including nearshore brown octopus, mehikari (greeneye), and alfonsino, all paired with Yebisu.

[Participating Stores] 23 YEBISU BARs nationwide

* YEBISU BAR Shinjuku store and YEBISU BAR STAND Ebisu Garden Place store are excluded from this fair.

* "Grilled Kawamata Shamo marinated in Kohaku Yebisu," "Fula Girl Tomato and Perilla Leaf Marinade," and "Seared Mehikari Carpaccio" will not be available at YEBISU BAR Whity Umeda store, YEBISU BAR Exity Hiroshima store, and YEBISU BAR One Building store.

[Sales Period] Friday, May 1, 2026, to Tuesday, June 30, 2026

* Sales will start from Thursday, May 7, 2026, at stores in the Tokai and Western Japan areas.

* Please note that sales may be suspended or ended earlier depending on the availability of ingredients for some products.

About YEBISU BAR

YEBISU BAR is a beer bar dedicated to Yebisu, born from repeated conceptualization by Sapporo Lion and Sapporo Beer, with the concept of "ALL FOR YEBISU ~Everything Yebisu, is here.~" to allow customers to fully savor the charm of Yebisu.

To help you further enjoy several types of unique draft Yebisu beers, we offer dishes perfectly matched to the characteristics of each Yebisu, allowing you to experience the "Yebisu and cuisine pairing."

Menu Introduction (Partial Excerpt)

Grilled Kawamata Shamo marinated in Kohaku Yebisu 1,880 yen

This simple grilled dish highlights the natural umami of Kawamata Shamo chicken, with its moderate fat and deep richness, further enhanced by the profound flavor of Kohaku Yebisu.

Utsukushima Egoma Pork Saikyo Miso Yaki 1,080 yen

An exquisite dish where the deep flavor and umami of "Utsukushima Egoma Pork" are further accentuated by the elegant sweetness of Saikyo miso.

Fula Girl Tomato and Perilla Leaf Marinade ~Sesame Sauce~ 680 yen

A fragrant dish featuring fresh and juicy Fula Girl tomatoes marinated in an aromatic sesame and sesame oil sauce, combined with perilla leaves.

Seared Mehikari Carpaccio 1,350 yen

A simple carpaccio made from fresh sashimi-grade mehikari. Enjoy its rich fat and delicate yet intense flavor.

Mehikari Karaage (Deep-fried Greeneye) 780 yen

Deep-fried mehikari that makes the most of its tender flesh. Savor the crispy coating and juicy umami.

Alfonsino Ikaninjin Nambanzuke 850 yen

A perfect dish for beer, combining deep-fried alfonsino with Fukushima's local dish "ikaninjin" (squid and carrot salad) in a nambanzuke marinade.

Coastal Brown Octopus with Green Onion Ponzu 950 yen

Plump and flavorful coastal brown octopus finished with refreshing green onion ponzu. The more you chew, the more umami spreads.

Coastal Brown Octopus and Summer Vegetable Garlic Stir-fry 1,250 yen

Lightly stir-fried coastal brown octopus with colorful summer vegetables. The aroma of garlic stimulates the appetite.

Fukushima Momoiro Concerto (Beer Cocktail) 980 yen

A light-tasting beer cocktail with a gentle sweetness and aroma, made by combining Fukushima Prefecture peach juice with Yebisu beer and ginger ale.

* All prices listed in this press release include tax.

* All photos are for illustrative purposes only.

Fukushima Prefecture's Pride: Abundant Ingredients and Specialty Products

◆ Kawamata Shamo

This is a Fukushima Prefecture certified brand local chicken, carefully raised in Kawamata Town, characterized by its deep richness without excessive fat, and a moderately firm yet tender texture.

◆ Utsukushima Egoma Pork

This original brand pork was developed over five years to establish its unique technology.