YEBISU BREWERY TOKYO Celebrates 2nd Anniversary with Year-Round Bottle Launch of Flagship Beer "YEBISU ∞ (Infinity)" Starting April 4th (Saturday)

Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will launch "YEBISU ∞ (Infinity)," the flagship beer of its brand experience hub "YEBISU BREWERY TOKYO" (Note 1), as a take-home exclusive product in 330ml bottles on Saturday, April 4th, to commemorate the facility's 2nd anniversary. "YEBISU ∞ (Infinity)" was developed with the concept of "weaving the future from over 130 years of history, and carving out new happy moments while reflecting on the past." Previously only available within "YEBISU BREWERY TOKYO," it will now be offered as a new take-home product that can be enjoyed at home, in response to many customer requests. Please enjoy the special moments at "YEBISU BREWERY TOKYO" at home, as a gift, with your family and friends. With over 135 years of history, YEBISU continues to pursue the possibilities of beer, and will strive to bring positive change to the world by continuing to satisfy customers' hearts and boost their motivation to move forward. (Note 1) Dedicated page for "YEBISU BREWERY TOKYO" https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/ ■ Outline of Limited Edition Beer "Travelogue" 1. Product Name: YEBISU ∞ (Infinity) 2. Package: 330ml bottle 3. Product Category: Beer 4. Alcohol Content: 5.5% 5. Release Date & Region: Saturday, April 4, 2026 "YEBISU BREWERY TOKYO" gift shop. *Cannot be consumed on-site; for take-home only. 6. Suggested Retail Price: 1,300 yen (tax included) 7. Features & Concept: "Beer is ∞. (Beer is infinite)" YEBISU, developed as the flagship product of "YEBISU BREWERY TOKYO," which continues to challenge new beer attractions with the belief in the infinite possibilities of beer. This YEBISU BREWERY TOKYO flagship product was created by re-selecting and reviving the YEBISU yeast used at the Ebisu brewery in the past for this era, and partially using "Tettnanger," a German fine aroma hop believed to have been used around the birth of YEBISU BEER in 1890, to bring it back to life with a taste unique to the modern era while reflecting on the past. In addition to the classic, satisfying mouthfeel characteristic of YEBISU, it features a noble and refined bitterness and aroma. 100% malt, partial use of Tettnanger, and YEBISU yeast used. **Comment from Chief Experience Brewer Ryota Ariyumo, who supervised the beer served at "YEBISU BREWERY TOKYO"** To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, we are now releasing the flagship beer "YEBISU ∞ (Infinity)" in bottled form for year-round purchase, allowing you to take it home. Please enjoy the drinking experience of YEBISU BREWERY TOKYO at home with your friends and family, along with your souvenir stories. ### Joined Sapporo Beer in 2012. After being in charge of beer brewing at Sapporo Beer's Hokkaido Brewery, he worked on yeast research at the Institute of Beverage Technology. He then studied abroad in Germany and obtained his Brewmaster qualification. Upon returning to Japan, he engages in new product development and research. He is in charge of beer brewing at "YEBISU BREWERY TOKYO." ■ What is YEBISU BREWERY TOKYO? Opened in April 2024, this is a YEBISU brand experience hub with a brewing facility located in Ebisu, the birthplace of YEBISU BEER. The facility consists of three areas: a museum where visitors can learn about the "roots" of YEBISU, a "present" brewery where they can experience the story of beer being brewed right now, and a "future" taproom where they can enjoy beers made at the brewery and create new relationships between beer and customers going forward. Here, visitors can experience the individuality and stories unique to the YEBISU brand, which has over 135 years of history, while enjoying original YEBISU beers brewed at "YEBISU BREWERY TOKYO." [YEBISU BREWERY TOKYO](https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/) [For consumer inquiries] Sapporo Beer Co., Ltd. Customer Center Tel: 0120-207-800