First-time use of 'Regenova' Malt, Grown via Regenerative Agriculture to Reduce Environmental Impact, in Beer
Sapporo Beer has launched 'Travelogue', the first beer in Japan to use 'Regenova' malt grown through eco-friendly regenerative agriculture, available in limited quantities.
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- 📰 Published: April 4, 2026 at 00:30
- 🔍 Collected: April 3, 2026 at 17:09
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Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release the beer "Travelogue" in limited quantities starting Saturday, April 4th at "YEBISU BREWERY TOKYO". This beer uses "Regenova" (Note 2) malt, made from barley cultivated through regenerative agriculture (Note 1) to reduce environmental impact during cultivation, aiming to lower raw material-derived greenhouse gas emissions. This is the first time (Note 4) "Regenova" has been adopted in a beer product in Japan.
"Regenova" is a malt produced by the major French malting company "Soufflet Malt" (Note 5). During the cultivation of the barley used as its raw material, soil analysis is conducted to ensure fertilizer use is kept to the absolute minimum and optimal level, thereby reducing environmental impact. Furthermore, it is produced by incorporating regenerative agriculture, which improves soil health. Regenerative agriculture is based on a series of agricultural practices such as crop rotation, reduced tillage, and the use of cover crops. We believe these practices lead to a reduction in the chemical fertilizers used and stabilization of barley yields, contributing to climate change adaptation and biodiversity protection.
To achieve "safe and secure" deliciousness, our company is thoroughly particular about raw materials, realizing the procurement of safe, secure, and high-quality ingredients through communication between producers around the world and our Field Managers (Note 6). The adoption of "Regenova" was realized through our efforts to collaborate with suppliers over many years, including Field Managers visiting production sites. By reducing the chemical fertilizers used, "Regenova" is expected to have the effect of reducing greenhouse gas emissions by more than 6% compared to conventional barley cultivation.
Going forward, the Sapporo Group will continue to contribute to the realization of a sustainable society by utilizing regenerative agriculture as an important and effective means to achieve goals such as greenhouse gas reduction and biodiversity conservation in the agricultural sector, toward the realization of a "Decarbonized Society" and a "Society in Harmony with Nature," which are our key sustainability issues (Note 7).
"Regenova" is a malt produced by the major French malting company "Soufflet Malt" (Note 5). During the cultivation of the barley used as its raw material, soil analysis is conducted to ensure fertilizer use is kept to the absolute minimum and optimal level, thereby reducing environmental impact. Furthermore, it is produced by incorporating regenerative agriculture, which improves soil health. Regenerative agriculture is based on a series of agricultural practices such as crop rotation, reduced tillage, and the use of cover crops. We believe these practices lead to a reduction in the chemical fertilizers used and stabilization of barley yields, contributing to climate change adaptation and biodiversity protection.
To achieve "safe and secure" deliciousness, our company is thoroughly particular about raw materials, realizing the procurement of safe, secure, and high-quality ingredients through communication between producers around the world and our Field Managers (Note 6). The adoption of "Regenova" was realized through our efforts to collaborate with suppliers over many years, including Field Managers visiting production sites. By reducing the chemical fertilizers used, "Regenova" is expected to have the effect of reducing greenhouse gas emissions by more than 6% compared to conventional barley cultivation.
Going forward, the Sapporo Group will continue to contribute to the realization of a sustainable society by utilizing regenerative agriculture as an important and effective means to achieve goals such as greenhouse gas reduction and biodiversity conservation in the agricultural sector, toward the realization of a "Decarbonized Society" and a "Society in Harmony with Nature," which are our key sustainability issues (Note 7).